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Omnichannel vs. Multichannel eCommerce: Key Differences to Know

Groove

For your eCommerce business to excel, you need a plan that helps you determine how you will develop online content and engage your users. Omnichannel and multichannel eCommerce marketing tend to be the two dominant methods that internet retailers use to distribute content and determine how their content and platforms interact with each other.

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India’s e-commerce market set to surpass US$91bn in 2023, says GlobalData

Retail Technology Review

The overall transaction value of the Indian e-commerce market is projected to grow from INR3.4 trillion (US$49bn) in 2019 to INR6.3 trillion (US$91bn) in 2023, says GlobalData, the data and analytics company.

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India’s e-commerce market set to surpass US$91bn in 2023, says GlobalData

Retail Technology Review

The overall transaction value of the Indian e-commerce market is projected to grow from INR3.4 trillion (US$49bn) in 2019 to INR6.3 trillion (US$91bn) in 2023, says GlobalData, the data and analytics company.

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Are Retailers Making the Most of Their Welcome Series?

Retail TouchPoints

An engaging welcome series on email, SMS and other marketing channels has become a must for any serious ecommerce retailer. With 90% of today’s shoppers preferring a personalized approach , creating a welcome series that caters to individual needs or reacts to consumer behavior has become the new standard in online retail.

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11 eCommerce Marketing Automation Systems Compared

Inflow Insights

Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. But given the fast growing plethora of marketing automation systems available, which is best for your business? Detailed Analytics.

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British retailers urged to prepare for growth in the Chinese e-commerce market post Coronavirus

Retail Technology Review

Digital commerce firm JGOO is urging more British retailers to prepare to target the Chinese market, as it believes China could enjoy strong economic growth following the news that it believes it has passed the peak of the coronavirus epidemic.

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SEKO Logistics, Shopify Plus and patchworks launch ‘go global’ webinar for retailers targeting a share of the $4.2 trillion global ecommerce market

Retail Technology Review

Retailers still coming to terms with the mass exodus to online shopping triggered by COVID-19 and eager to ‘Go Global’ to gain a share of the $4.2 trillion Global ecommerce market can now access practical first-hand advice from SEKO Logistics, eCommerce solution provider, Shopify Plus, and integration platform, Patchworks.