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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores. What Is E-commerce Marketing? Not quite.

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5 Ecommerce Marketing Tips to Boost Sales

Omnisend

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes.

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Experimentation: The Holy Grail for Personalization, but Challenges Lie Ahead

Retail TouchPoints

Whether they like it or not, ecommerce marketers are being forced to adapt to a cookie-less environment. This can’t happen if an ecommerce business takes days or weeks to change content and test hypotheses. The official, complete elimination of all third-party cookies is now on track for the second half of 2024.

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Mondi and easy2cool freshen up the eCommerce market

365 Retail

This development means that easy2cool’s customers can opt to deliver their goods in responsibly sourced packaging created from renewable resources, in the form of insulated pouches or liners within a corrugated box. The post Mondi and easy2cool freshen up the eCommerce market appeared first on 365 RETAIL | The Latest Retail News.

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Influencer Marketing Basics: Using Social Stars for Your Ecommerce Marketing

Omnisend

Most of us have heard the term influencer, but you might be asking yourself, “What is influencer marketing and how does it work?”. Influencer marketing is a type of social media marketing that uses product mentions, endorsements and testimonials from influencers (more about them in a moment). Reading Time: 8 minutes.

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Data-driven predictions for ecommerce marketing in 2018

Klaviyo

While it may be hard to believe the end of the year is here (and the busiest time for ecommerce stores), the end is near. You may be wondering, what’s on the horizon for ecommerce marketing in 2018? But first, let’s dive into a few data-driven predictions for ecommerce in 2018. How’s that for a cliffhanger?

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Five Challenges Faced by Ecommerce Marketers In Launching Creative Ad Campaigns

Omnisend

Ecommerce is set to make up 17.5% However, online marketers still face all kinds of challenges from generating viable traffic to converting visitors into actual paying customers who have repeat value. Also, suggest a few simple, actionable ways to increase sales via the rollout of effective marketing initiatives. We hear you!