Optimizely

OCTOBER 16, 2018

The first episode of Marketing Unboxed is here! This is our newest video series where we order a fun product from a top ecommerce brand, and then track every marketing touchpoint along the way to see what works, and what doesn’t. Can’t wait till the next episode of Marketing Unboxed? Cart Abandonment. Social Proof.

Marketing 305

Marketing Shopping Carts Social Media Games 305

Groove

JUNE 9, 2021

Many eCommerce marketers struggle with this concept. With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. Email Marketing Strategy Tips. 90% of all marketers have said that social media has increased exposure.

Marketing 278

Marketing Social Media Customer Loyalty Shopping Carts 278

FastSpring

OCTOBER 22, 2020

When you first hear the term shopping cart abandonment, the first image that may come to mind is a lone shopping cart, a few tumbleweeds rolling by, and maybe some sad music is playing gently in the background. While this paints somewhat of a picture of what shopping cart abandonment is, that’s not quite it.

Shopping Carts 78

Shopping Carts Merchant Services Payment Services Payments 78

Groove

APRIL 29, 2022

What is SMS Marketing? With this uptick in cellular device usage, SMS marketing is a hot topic for eCommerce marketers. So, what exactly is SMS marketing ? SMS marketing stands for Short Message Service 一 or text messaging. The Rise in Popularity of SMS Marketing Let’s go back to over a decade ago.

Merchant Services 195

Merchant Services Marketing Shopping Carts Shipping Costs 195

ecomdash

OCTOBER 18, 2018

Some marketing emails perform better than others during the holiday seasons, so it’s best to change up your campaigns to capitalize on those Q4 gains. Here are 7 types of ecommerce marketing emails that are most effective for this winter. Cart Abandonment. In ecommerce, everything changes for the holidays.

eCommerce Marketing 97

eCommerce Marketing eCommerce Marketing Gifts 97

Groove

FEBRUARY 18, 2022

eCommerce automation is pivotal to increasing organizational efficiency which saves time and money. Automating various parts of the marketing and sales process helps to streamline business operations. Shopping Cart Abandonment Flow. In a browse abandonment flow, people don’t need to add the item to their cart.

Merchant Services 195

Merchant Services Shopping Carts eCommerce Shipping Costs 195

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

ecomdash

OCTOBER 23, 2018

Cart Abandonment Emails. Cart abandonment is the bane of many online retailers’ existences. Shopping cart abandonment is a natural part of ecommerce (close to 70% of all shopping carts end up abandoned). The most worthwhile solution is the introduction of automated emails for cart abandonment.

eCommerce Marketing 68

eCommerce Marketing eCommerce Social Media Marketing 68

Omnisend

SEPTEMBER 5, 2023

Reading Time: 9 minutes In the world of ecommerce, SMS marketing is a transformative tool for reshaping customer engagement. In this article, we’ll explore various SMS marketing campaign types, strategies for success, as well as ways to get started with ecommerce SMS marketing.

eCommerce 89

eCommerce Marketing Shopping Carts Shipping Costs 89

Smile.io

JANUARY 4, 2024

Onsite marketing is a way to increase ecommerce visitor engagement and sales by focusing on customer data and personalization. How does onsite marketing differ from traditional visitor engagement strategies?  What is onsite marketing Onsite marketing examples What is onsite marketing?

X-cart 75

X-cart eCommerce Marketing Live Chat 75

Omnisend

APRIL 29, 2021

Launching your clothing brand may seem like a pretty challenging task, but the marketing process can be even more daunting. With the ever-evolving fashion industry, keeping up with clothing brand marketing ideas can seem impossible. . Here we take a deep dive into the top clothing brand marketing ideas you need to try out.

Clothing 146

Clothing Marketing Social Media Omnichannel 146

Optimizely

APRIL 23, 2018

You can barely move (or read any articles online — this site included ) without hearing about the importance of data in ecommerce. Are you getting actionable insights that you can use to improve your B2C marketing efforts? Here are our top ten ecommerce metrics that you must track to keep track of your B2C business growth.

eCommerce 186

eCommerce Social Media Marketing Payments 186

Optimizely

JUNE 26, 2018

Buyer behavior is a goldmine of data for ecommerce marketers. So how do you actually execute a behavioral marketing campaign? You not only have to collect all of the data about your buyer’s behaviors, you also have to centralize it, analyze it, and use it to trigger specific and thoughtful marketing campaigns.

Marketing 186

Marketing eCommerce B2C Channel 186

Groove

MARCH 5, 2024

Whether you’re an eCommerce retailer, brick-and-mortar store, or service-based business, choosing the best email marketing tool is essential for promoting your company and growing your audience. For eCommerce stores specifically, studies show that 55% of online shoppers prefer to communicate with companies via email.

Live Chat 207

Live Chat eCommerce Platforms WooCommerce Shopify 207

Optimizely

APRIL 23, 2018

You can barely move (or read any articles online — this site included ) without hearing about the importance of data in ecommerce. Are you getting actionable insight that you can use to improve your B2C marketing efforts? Here are our top ten ecommerce metrics that you must track to keep track of your B2C business growth.

Social Media 150

Social Media Marketing Payments X-cart 150

Inflow Insights

JULY 13, 2021

Editor’s note: This blog was originally published in 2016 and has been edited to maintain accuracy and adherence to modern email marketing practices. It’s no secret that email marketing is the driving force behind crucial recurring customer sales. Why Focus on Email List Growth in Your Marketing Strategy? Let’s dive right in.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

Groove

APRIL 14, 2020

Successful eCommerce businesses that use the inbound marketing methodology to drive traffic to their websites are also A/B testing as often as possible. A/B testing is a great way to determine which marketing strategies produce higher results and which parts may need a refresh. 3 A/B Testing Tools We Recommend.

Shopping Carts 366

Shopping Carts Recommendation eCommerce Blog 366

Inflow Insights

AUGUST 25, 2021

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Omnisend

MARCH 18, 2020

If you ignored the customers who abandoned their shopping carts on your ecommerce site, you would be losing out on some serious revenue. The average cart abandonment rate globally is 69%. That is a startling number considering that most people arrive at the checkout stage to buy.

Customer Experience 88

Customer Experience eCommerce Shopping Carts Customer 88

Groove

NOVEMBER 25, 2020

Looking to invest in a CRM platform that fits your eCommerce needs and your customers' needs? Whether you're evaluating HubSpot vs. Salesforce or are intrigued to learn more about how CRM automation can benefit a business's sales and marketing teams, you're in the right place! like email marketing, SEO, paid media or sales enablement

eCommerce 207

eCommerce Download Shopping Carts Webinar 207

Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. Social Media Marketing. Klaviyo vs. Listrak. What Is Klaviyo?

BigCommerce 288

BigCommerce Customer Data Social Media eCommerce 288

Inflow Insights

NOVEMBER 14, 2017

Already, hopes are high for this season with experts from Deloitte predicting that eCommerce sales could reach $114 billion. So, if you haven’t already, now is the time to really start kicking off your holiday marketing efforts. Make sure your marketing is visually compelling for those shopping with intent or with curiosity.

eCommerce Marketing 68

eCommerce Marketing eCommerce Marketing Magento 68

Groove

JANUARY 8, 2020

A great website design can get your eCommerce store far, but you must proactively guide customers to the products they're searching for to increasingly generate online sales. Online merchandising is one aspect that must not be overlooked in your eCommerce marketing strategy.

eCommerce 245

eCommerce Shopping Carts Presentation Magento 245

BigCommerce

OCTOBER 10, 2017

As an ecommerce business owner, you know that your holiday email marketing strategy is important. Most brands start planning their holiday email marketing campaigns in September, meaning you may already be behind. They market to them instead. Again, here is how you win via email marketing campaigns: Know your customers.

Shipping Costs 407

Shipping Costs X-cart Marketing BigCommerce 407

Optimizely

JULY 19, 2018

For online stores that aren’t thinking about their repeat purchase rate, obtaining a customer’s email seems like a solid ecommerce marketing strategy. Building your email list is often a brand’s number one priority, and so, marketers may think it’s worth giving up a discount. .

eCommerce 333

eCommerce Shipping Costs Customer Loyalty Shipping 333

Optimizely

SEPTEMBER 20, 2018

Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. In fact, 86 percent of ecommerce marketers still have not executed a full omnichannel marketing strategy for their brand. A unified campaign series. Those were dark times.

B2C 225

B2C Omnichannel Multi-channel Channel 225

Groove

NOVEMBER 6, 2018

Increasing your website traffic will lead to growth for your eCommerce store. As an eCommerce marketing agency , we help businesses everyday to evaluate the effectiveness of marketing efforts, learn more about their buyer personas and generate more revenue. How to Increase eCommerce Traffic. Content Marketing.

eCommerce 171

eCommerce PPC SEO Social Media 171

Klaviyo

AUGUST 28, 2017

If you’re familiar with email marketing then you’ve heard of abandoned cart emails. Abandoned carts can be a high converting email. But it takes more than simply emailing them after they’ve abandoned their cart. 3 Fixable Reasons Why People Abandoned Shopping Carts on Your Site. Tips and tricks.

Shopping Carts 154

Shopping Carts Shopify Article Shipping Costs 154

Retail TouchPoints

JUNE 22, 2021

The pandemic forced consumers to shop more online, getting them more accustomed to an extremely convenient and cost-effective buying experience, which has helped form shopping habits that will stick around forever. But when they go to add it to their shopping cart and check out, the app crashes, ending their session.

eCommerce 239

eCommerce Mobile Online Retail Shopify 239

Groove

JANUARY 4, 2021

In addition, we leveraged audience targeting, such as interest and affinity audiences, lookalike audiences, shopping cart abandoners, Facebook page visitors, YouTube channel visitors, website visitors and those who bought samples. Need help enhancing your eCommerce marketing strategy and driving serious results?

Improvements 361

Improvements Recommendation PPC Shopping Carts 361

GetElastic

OCTOBER 14, 2019

Year after year, Cyber Monday (the Monday after Thanksgiving) has proven to be one of the busiest shopping days in terms of sales numbers. People are most likely to open your email marketing messages between 10 a.m. It can be a message that invites consumers to re-explore the items sitting in their online shopping carts.

eCommerce 152

eCommerce eCommerce Marketing Shopping Carts Consumer 152

Optimizely

AUGUST 13, 2020

In reality, most marketers are falling far short. eCommerce marketers spend most of our time and effort reacting to a very small set – about 1% – of our customers, and nearly no time actively getting to know our customers. An abandoned shopping cart may be the strongest signal of intent a shopper provides.

Customer 195

Customer Shopping Carts Events Recommendation 195

Optimizely

APRIL 18, 2017

After shopping with a women’s clothing retailer and abandoning a linen shirt in a shopping cart, we received a few campaigns promoting a site-wide sale on linen items – one of these campaigns included an image of the shirt we had previously abandoned.

Shopping Carts 170

Shopping Carts Clothing Definition Channel 170

Groove

NOVEMBER 6, 2018

Increasing your website traffic will lead to growth for your eCommerce store. As an eCommerce marketing agency , we help businesses everyday to evaluate the effectiveness of marketing efforts, learn more about their buyer personas and generate more revenue. Content Marketing. Email Marketing. Conclusion.

eCommerce 150

eCommerce PPC SEO Social Media 150

RTP blog

OCTOBER 16, 2018

So, this holiday season, be sure to use social as your ultimate marketing, commerce, and service channel. Marketers now have the ability to understand and respond to brand-relevant imagery using products such as Einstein Vision. You’ll score valuable data that you can use in future marketing campaigns.

Social Media 150

Social Media Shopping Carts Gifts Channel 150

ChannelSale

DECEMBER 4, 2023

Influencer Marketing: Influencers are now important voices in social commerce. Given its rapid growth and numerous advantages, the following are the reasons for retailers to invest in social commerce: Reach a Larger Audience: Because social media platforms have enormous user bases, retailers can reach a bigger, more varied audience.

eCommerce 52

eCommerce Social Media Retail eCommerce Marketing 52

Groove

JULY 6, 2020

Include these tactics in your eCommerce marketing strategy to increase average order value and improve the customer experience: Bundle discounts. Decrease shopping cart abandonment and encourage shoppers to purchase additional items by letting them know exactly how much more they must spend to qualify for free shipping.

Shipping Costs 231

Shipping Costs Gifts Shipping eCommerce 231