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Combine SEO, PPC, and Email/SMS For Robust E-Commerce Marketing

Groove

It has been said that it's never a good idea to put all your eggs in one basket, and this sentiment certainly applies to e-commerce marketing. Search engine optimization, PPC advertising, and email/SMS promotion are three core pillars of e-commerce marketing that every online retailer should leverage.

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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

There are an estimated 12 to 24 million e-commerce stores. Online retailers can sell just about anything—from shoes or baked goods to software and coaching sessions. Most e-commerce store owners have no idea how to effectively market their business. What Is E-commerce Marketing?

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Essential E-Commerce Marketing Strategies For 2021

Ecommerce Guru

No matter whether your online retail firm is just getting started or has grown to the point where it is sustaining a large client base, it is critical that you remain on top of the most recent e-commerce marketing trends and methods for your industry.

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eCommerce Marketing Automation: Your eCommerce Guide To 3 Common Flows

Groove

eCommerce Marketing Automation. Why eCommerce Marketing Automation? As the eCommerce landscape continues to rapidly evolve (some might say mutate), businesses must adopt cutting-edge technologies and processes to stay competitive in the marketplace. That solution?

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Apple's privacy changes drive up ad prices for e-commerce marketers

RetailDive

The rising costs of mobile ads will push online retailers again to find ways to improve campaign performance, a report by ad-tech startup Moloco suggests.

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Omnichannel vs. Multichannel eCommerce: Key Differences to Know

Groove

For your eCommerce business to excel, you need a plan that helps you determine how you will develop online content and engage your users. Understanding omnichannel vs. multichannel eCommerce, however, can be vital to determining the optimal strategy for your business.

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10 ecommerce marketing tactics to increase sales

GetElastic

Again, this is where email marketing, notifications or text messages help you approach users with a discount price on their favorite items. . ModCloth, an American Online Retailer, leverages the “WishList” feature for remarketing. You have to remind them about their wishes that need to be fulfilled. Source: ModCloth.