eCommerce Marketing Online Retail PPC 
Groove
SEPTEMBER 23, 2024
It has been said that it's never a good idea to put all your eggs in one basket, and this sentiment certainly applies to e-commerce marketing. Search engine optimization, PPC advertising, and email/SMS promotion are three core pillars of e-commerce marketing that every online retailer should leverage.
BigCommerce
MARCH 23, 2017
PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Of course, with so much opportunity comes a cost.
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Inflow Insights
MAY 14, 2020
We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. Strained supply chains and delivery times are negatively impacting online retailers.
Inflow Insights
NOVEMBER 1, 2019
In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. The eCommerce PPC Strategies We Implemented for a 9.89x ROAS.
Inflow Insights
JANUARY 15, 2020
We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Pay-per-click (PPC). In a past article , we’ve referred to this trio of marketing methods as the “milk and cookies” approach. This is why SEO, PPC, and CRO tend to work best together.
Prisync
JULY 19, 2017
Unfortunately, it is the case of many online retailers and eCommerce store owners. Tossing your marketing budget down a black hole with no return on investment (ROI) is a similar waste of time and money. When you do not base your decisions and investment on well-studied metrics that is how you feel. focus on potential.
Inflow Insights
AUGUST 25, 2021
This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. For online retailers, it presents an opportunity to conquer the market, skyrocket sales, and cultivate brand loyalty through streamlined marketing.
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