Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Using industry studies as a point of reference doesn’t help you decide on the best action (i.e. Pay-per-click (PPC). This is why SEO, PPC, and CRO tend to work best together. eCommerce PPC Metrics.

PPC 162

PPC eCommerce SEO X-cart 162

Kissmetrics

OCTOBER 6, 2021

Using SEO (search engine optimization) and PPC (pay-per-click) ads can place your brand before your potential audience where they look for you. Dial up your referral program by offering incentives to those who refer others to your brand and even better kickbacks to those who put the work in and bring in a lot of referrals.

Subscription 252

Subscription eCommerce Marketing eCommerce Reference 252

Inflow Insights

JUNE 26, 2020

One of the more frustrating aspects of being a client of an eCommerce marketing agency is feeling left in the dark about what work is being done and when it’s being done. Clients shouldn’t feel like they need to have “faith” in their digital marketing agency. We were in the same boat before we started to transition to agile.

PPC 78

PPC eCommerce SEO Definition 78

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

eCommerce 109

eCommerce PPC Marketing SEO 109

FastSpring

APRIL 22, 2020

Now that you know the key benefits of investing in the SaaS marketing strategy, it’s time to share six proven strategies that will speed up your business growth. Content Marketing. PPC Campaigns. Affiliate Marketing. 5- Invest In Focused PPC Campaign. Free trials. Review Sites. 1- Offer a Free Trial.

PPC 84

PPC Marketing SEO Subscription 84

Inflow Insights

NOVEMBER 14, 2019

In this post, we’ll outline how to help the best content on your eCommerce site continue to “sell while you sleep”… and what to do if things drop off. Note: We specialize in helping eCommerce businesses to automate more of their sales through SEO, PPC, and CRO. Why Organic eCommerce Sales Drop When Traffic Drops.

eCommerce 106

eCommerce SEO PPC Recommendation 106

Algopix

SEPTEMBER 26, 2023

In this comprehensive guide, we will explore the concept of market gap analysis, the steps involved, and how Amazon sellers can leverage it to their advantage. What is a Market Gap? Marketing and Promotion Plans Develop a comprehensive marketing and promotion plan to reach your target audience.

eCommerce 129

eCommerce Marketing Social Media Supplies 129

Inflow Insights

JANUARY 13, 2022

How to Create “Quality” eCommerce Content. In general, quality content refers to pages that meet their stated purpose and satisfy someone who finds them through a search engine. When you have an eCommerce site, your efforts should be focused first on your product and category pages. Product & Category Pages.

eCommerce 136

eCommerce SEO Recommendation Article 136

Inflow Insights

JULY 13, 2021

Oftentimes, CPA for giveaways can be lower than PPC, paid social, and other marketing channels. You can build a loyalty list in many ways; we recommend building a flow in your eCommerce marketing automation platform that sends to customers who have reached a certain spend threshold. Survey Participation.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

Omnisend

APRIL 28, 2023

This could be in form of polls, social media sentiment analysis, or references to similar previously conducted polls. Some shipping options you can provide to your customers are: Expedited shipping This refers to shipping that’s done faster than the standard time. Promote online This involves building an ecommerce marketing strategy.

Definition 89

Definition Shipping Costs Payment Services Merchant Services 89

Omnisend

APRIL 28, 2023

This could be in form of polls, social media sentiment analysis, or references to similar previously conducted polls. Some shipping options you can provide to your customers are: Expedited shipping This refers to shipping that’s done faster than the standard time. Promote online This involves building an ecommerce marketing strategy.

Definition 89

Definition Shipping Costs Payment Services Merchant Services 89

BigCommerce

JUNE 12, 2018

Whether single keyword ad groups (SKAGs) are old news or a new find to you, they’re quickly becoming a well-known best practice for PPC account setup. First, what are the main benefits for ecommerce managers and brands? Why SKAGs Are Important for Ecommerce Brands. That’s how you maximize the ROI of your PPC campaigns.

PPC 346

PPC Merchant Services Improvements Article 346

Shopping Signals

OCTOBER 26, 2016

By ‘tools and services’, I am primarily referring to web-based tools/services (SaaS tools). Once Gabriella came onboard, they started to put a pretty aggressive PPC strategy into practice. Influencer Marketing. Wouldn’t It Be Cool If There Were A Tool?

eCommerce 75

eCommerce PPC Shopify Social Media 75

BigCommerce

NOVEMBER 2, 2017

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. Relevance: Search engines prevent link-spamming by taking into account the relevance of the referring website. Are the most expensive and broad keywords out of reach for your PPC budget? The Winning Edge.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

Shopping Signals

FEBRUARY 5, 2019

Think about what you can afford versus the potential sales that you’ll generate, and what is of enough value to shoppers that they will make a real effort to refer more people. It can be very good for your business, even if you’re just starting out or bootstrapping your way through the ecommerce jungle. Why is this a great idea?

eCommerce 93

eCommerce SEO Social Media PPC 93

BigCommerce

JUNE 6, 2017

Segmentation is an old trick, and it’s still popular in marketing for a reason — it can be a strong contributing factor to better campaign ROI. Direct Marketing Association attributes 77% of ROI to segmented, targeted, and triggered campaigns. Each segment has a different behavior, and they need to be marketed differently.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

Ecommerce Platforms

JULY 31, 2020

A good designer will increase your ‘click-through' rate by working with talented SEO specialists that employ search marketing techniques, coders , copywriters, and marketing experts to present the ultimate digital experiences. Benefits of Using an Ecommerce Marketing Agency vs. Hiring an Employee.

eCommerce 118

eCommerce Web Design SEO Beauty and Health 118

BigCommerce

SEPTEMBER 26, 2017

When referring to a marketing campaign, the usual questions are: “Are your landing pages optimized?”. “Do They’re typically linked to popular search keywords, ads, PPC content, banners, and social media advertising campaigns. Distraction refers to any element that hinders the conversion potential of your prospect.

Shipping Costs 419

Shipping Costs Payment Services Gifts Social Media 419

Shopping Signals

FEBRUARY 5, 2019

Think about what you can afford versus the potential sales that you’ll generate, and what is of enough value to shoppers that they will make a real effort to refer more people. It can be very good for your business, even if you’re just starting out or bootstrapping your way through the ecommerce jungle. Why is this a great idea?

eCommerce 40

eCommerce SEO Social Media PPC 40

Inflow Insights

AUGUST 27, 2019

In this post we’ll share an example of an eCommerce furniture store that had been spending over $2,000/mo on their social campaigns and seeing a ROAS of 0. For confidentiality we’ll refer to them as Artisan Furniture Co. This client specialized in a niche furniture style and had an average order value at the time of around $1,300.

eCommerce 133

eCommerce Gifts Article Social Media 133

Omnisend

MAY 18, 2021

Selling CBD remains one of the easiest and most effective ways of marketing this popular product. Here, we examine the newest CBD eCommerce trends retailers should learn before selling in the coming years. What Is CBD Ecommerce? Another alternative way of marketing your brand is by using PPC advertising.

eCommerce 78

eCommerce Marketing Food and Beverages eCommerce Platforms 78

ROI Revolution

JANUARY 27, 2020

While Google didn’t release any specific advice on how to recover from losses caused by this update, marketers can refer to this article from August 2019 for insight into reassessing your content post update. Fox Opens Up Additional Super Bowl Ad Slots.

Marketing 78

Marketing Shipping Costs Social Media Games 78

ROI Revolution

JANUARY 3, 2020

The way for brands to avoid this fate for themselves is through omnichannel marketing, but many brands have struggled to embrace this successfully. Omnichannel refers to providing a seamless, positive experience across all channels: desktop, mobile, app, and brick-and-mortar.

Marketing 78

Marketing Social Media Food and Beverages Omnichannel 78

BigCommerce

AUGUST 31, 2017

This is a balancing act between marketing and operations –– two retail departments continuing to better blend as consumer expectations demand seamless experiences. On average our ad costs increase 30% during the holidays due to higher demand and activity, especially when the ad source price is bid on like PPC, etc.

Marketing 252

Marketing Shipping Costs Multi-channel Channel 252

Lemonstand

OCTOBER 25, 2018

There’s this damaging belief in some eCommerce circles that buying online is a sacred process. That every step of the process, from PPC ad to product page to post-checkout order confirmation, should be orderly and official and officious — because placing an online order is a Big Deal that requires Real Trust. I DARE YOU.

eCommerce 83

eCommerce Books PPC Customer 83

ROI Revolution

DECEMBER 2, 2021

Globally, consumer electronics ecommerce is expected to grow to $343.34 By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. Real-time payment refers to digital wallet options that allow consumers to make contactless payments quickly and electronically. billion last year.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

OCTOBER 7, 2021

Globally, consumer electronics ecommerce is expected to grow to $343.34 By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. Real-time payment refers to digital wallet options that allow consumers to make contactless payments quickly and electronically. billion last year.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

NOVEMBER 4, 2021

Globally, consumer electronics ecommerce is expected to grow to $343.34 By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. Real-time payment refers to digital wallet options that allow consumers to make contactless payments quickly and electronically. billion last year.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

JANUARY 5, 2022

Globally, consumer electronics ecommerce is expected to grow to $343.34 By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. Real-time payment refers to digital wallet options that allow consumers to make contactless payments quickly and electronically. billion last year.

eCommerce 78

eCommerce Social Media Payments Payment Services 78