Inflow Insights

MAY 14, 2020

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. Strained supply chains and delivery times are negatively impacting online retailers.

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

Inflow Insights

NOVEMBER 1, 2019

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. The eCommerce PPC Strategies We Implemented for a 9.89x ROAS.

PPC 105

PPC eCommerce SEO Information 105

Retail TouchPoints

JULY 4, 2022

Today he leads a team of more than 25 PPC, SEO and conversion optimization specialists as a boutique, fully remote ecommerce marketing agency. His background as a web developer and SEO expert built an agency that has worked with major brands like Amazon, Overstock.com, Dish Network and many more.

eCommerce 296

eCommerce SEO Recommendation Events 296

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Pay-per-click (PPC). In a past article , we’ve referred to this trio of marketing methods as the “milk and cookies” approach. This is why SEO, PPC, and CRO tend to work best together.

PPC 162

PPC eCommerce SEO X-cart 162

Kissmetrics

OCTOBER 6, 2021

Nearly all the brands that use a specialty D2C subscription option in addition to their retail locations allow consumers to feel closer to the headquarters of these coffee producers. That is, the brand is best known in a particular part of the country, and they market their subscriptions to those who lived there and have moved away.

Subscription 252

Subscription eCommerce Marketing eCommerce Definition 252

Retail TouchPoints

DECEMBER 5, 2022

Growth markets include food, personal care, fashion, beauty products, toys, electronics and furniture amongst many other categories. Japan’s cross-border ecommerce market is growing as well: today it’s a $2 billion (USD) market, estimated to reach over $5 billion in 2030, and where new opportunities lie for U.S.

Shipping Costs 173

Shipping Costs Leisure Electronics PPC 173

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce PPC Marketing Strategies. #4:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. How should you use these platforms together in your eCommerce marketing strategy?

eCommerce 156

eCommerce PPC Social Media Channel 156

Ecommerce Platforms

MAY 2, 2018

Ecommerce Minute. Ecommerce Minute hosts Bart Mroz and John Suder bring you your daily dose of all things ecommerce tech, and retail news. If these topics catch your interest, be sure to check out the eCommerce Minute Podcast for even more. This is a raw podcast created for online retailers by online retailers.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

BigCommerce

NOVEMBER 28, 2017

Automotive retailers saw the highest average order value ($235.10) , followed by retailers within the Sports & Outdoors ($143.50) and Home & Garden ($103.60) categories. Content + Commerce Integration. Niche PPC Strategies. Influencer Marketing & Social Media Engagement. Focusing on Video Marketing.

BigCommerce 415

BigCommerce Small Business Retail Merchant Services Food and Beverages 415

BigCommerce

JUNE 6, 2017

In fact, data from MyBuys’ 7th Annual Personalization Report revealed that consumers overwhelmingly prefer to purchase from retailers who: Suggest products based on their browsing or buying behavior (53%). I’ve covered Free-Return Policy impacts ecommerce PPC campaigns in a separate article. Retargeting Channels.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

Inflow Insights

AUGUST 25, 2021

This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. For online retailers, it presents an opportunity to conquer the market, skyrocket sales, and cultivate brand loyalty through streamlined marketing.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Algopix

FEBRUARY 22, 2024

With minimal upfront costs and the ability to scale gradually, entrepreneurs can enter the e-commerce market with relative ease. With Amazon handling storage, fulfillment, and customer service, sellers can expand their product line, enter new markets, and increase sales volume without logistical constraints.

Shipping Costs 86

Shipping Costs eCommerce PPC Social Media 86

Prisync

JULY 19, 2017

Unfortunately, it is the case of many online retailers and eCommerce store owners. Tossing your marketing budget down a black hole with no return on investment (ROI) is a similar waste of time and money. Here are some tips on how to spend wisely your ecommerce marketing budget, and get rid of the hole by the ROI you’ll make.

eCommerce Marketing 41

eCommerce Marketing eCommerce Marketing Channel 41

Inflow Insights

APRIL 16, 2019

If you’re a big online retailer, you’ll probably be investing most of your paid ad spend on a mixture of Google Shopping ads and Google Search ads. Here at Inflow, we’ve helped hundreds of online retailers from all kinds of industries to maximize their return on ad-spend (ROAS). This is the number one goal afterall.

eCommerce 156

eCommerce Mobile PPC Other 156

FastSpring

DECEMBER 18, 2020

If a product or service is being sold online—regardless if the sale itself happens through a sales-rep assisted process, online shop, or platform—it’s considered B2B ecommerce. To visualize what B2B ecommerce covers, we’re talking about: Distribution selling: if a business is selling to another large store or chain retailer.

B2B 148

B2B eCommerce Payment Services SEO 148

Inflow Insights

DECEMBER 14, 2021

Many eCommerce retailers struggle to coax results out of their paid search campaigns — especially without an experienced marketer manning the helm. As an eCommerce brand that sold trendy design-driven apparel and other products, Skreened was missing out big by not running Google Shopping campaigns.

PPC 103

PPC Apparel eCommerce Merchant Services 103

Inflow Insights

NOVEMBER 11, 2021

So, how should you use these platforms together in your eCommerce marketing strategy? If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume to target in your Google PPC ads yet. Here are the basics: Facebook Ads. Other Factors to Consider.

Social Media 125

Social Media eCommerce Recommendation Channel 125

Inflow Insights

JULY 13, 2021

Oftentimes, CPA for giveaways can be lower than PPC, paid social, and other marketing channels. You can build a loyalty list in many ways; we recommend building a flow in your eCommerce marketing automation platform that sends to customers who have reached a certain spend threshold. Survey Participation.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

ROI Revolution

NOVEMBER 27, 2019

Welcome to November 2019’s marketing news recap! Last time , we covered the retail-pocalypse, advertising on TikTok, insights on audio for brands, and more. This month has given us a lot to be thankful for in the marketing news world. Brand Attribution Marketing: Upper-Funnel Branding for Ecommerce Marketers.

Marketing 78

Marketing eCommerce Social Media Gifts 78

ROI Revolution

MARCH 4, 2020

While these are massive changes for Macy’s, the business is confident that their plan, which was developed over a six-month period, will help them combat the changes in the retail world. The 2020 Ecommerce Paid Search Report. paid search market reached an all-time high of $55.2 Pinterest Introduces New AI Feature.

Marketing 88

Marketing Department Stores Social Media Search Marketing 88

Inflow Insights

JANUARY 13, 2022

However, the success of your PPC ads depends on several variables (your business, the ad targets, and the competitive landscape), and it might not be viable if the competition can outspend you. Often, though, it’s hard to compete when other retailers can outspend yours for a search term.

eCommerce 136

eCommerce SEO Recommendation Article 136

Omnisend

MAY 18, 2021

states have legalized marijuana and cannabis, and CBD retailers stand to benefit from the new marketing opportunities. In fact, according to an in-depth study by the National Retail Federation, 2019 experienced a 700% increase in the purchase of CBD-based products. What Is CBD Ecommerce? The Top CBD Ecommerce Trends.

eCommerce 78

eCommerce Marketing Food and Beverages eCommerce Platforms 78

Ecommerce Platforms

MARCH 9, 2020

The dropshipping selling strategy allows the online business owner to decamp from upfront costs similar to those incurred by retailers who run storefronts. In that context, dropshipping is significantly the opposite of what traditional retailers and other ecommerce merchants have to deal with.

Shipping Costs 239

Shipping Costs Merchant Services Shopify Payment Services 239

ROI Revolution

JANUARY 27, 2020

Marketing News Highlights. s sales rose 24% in the third quarter, the retail giant’s one-day free shipping offer put a dent in its bottom line as its net income fell 26%. Brian Olsavsky, the retailer’s chief financial officer, acknowledged that the costs associated with the shift to one-day delivery have been higher than anticipated.

Marketing 78

Marketing Shipping Costs Social Media Games 78

Inflow Insights

JANUARY 30, 2018

It would be like a retail store letting a complete stranger waltz in and decide what products get displayed in the window promotions at the front of the store. This is exactly why we implemented product-specific campaign structure for the online retailer that mimics the science behind product placement in brick and mortar stores.

eCommerce 144

eCommerce Clothing Article Online Retail 144

ROI Revolution

DECEMBER 20, 2017

With 2018 right around the corner, what are the ecommerce trends that retailers like you need to be aware of in the new year? So without further ado, here are five ecommerce trends that will help to shape 2018. If you’re a clothing retailer, encourage them to share photos of them in their outfits. Or Facebook.

eCommerce 60

eCommerce Mobile PPC SEO 60

ChannelAdvisor

JANUARY 4, 2018

RetailOps CEO Sam Morgan gives a breakdown of the two programs helping retailers reach the golden Prime shelves. We understand the implications for you as a retailer — your reputation, your livelihood and your job security are all at risk when your Amazon account is suspended. The Four Biggest Chinese Holidays That Impact E-Commerce.

Blog 40

Blog eCommerce eCommerce Marketing SEO 40

Omnisend

APRIL 28, 2023

In 2022 retail online sales were estimated to be over 5.7 Expansion of target markets Unlike brick-and-mortar stores, which are limited by their physical location, online stores are only limited by their marketing efforts. Or you’re just looking to be a retailer, and haven’t decided what your brand identity will be.

Definition 88

Definition Shipping Costs Payment Services Social Media 88

Omnisend

APRIL 28, 2023

In 2022 retail online sales were estimated to be over 5.7 Expansion of target markets Unlike brick-and-mortar stores, which are limited by their physical location, online stores are only limited by their marketing efforts. Or you’re just looking to be a retailer, and haven’t decided what your brand identity will be.

Definition 88

Definition Shipping Costs Payment Services Social Media 88

Omnisend

SEPTEMBER 6, 2021

Chloë Thomas, eCommerce Masterplan. This is why we have the two podcasts: eCommerce Masterplan , which is about sharing the inspiring stories of other retailers and brands. I asked Chloë for her thoughts on the struggle between the increasing need for privacy contrasted against a marketer’s need for data.

eCommerce 148

eCommerce Books Marketing Merchant Services 148

eCommerce CEO

AUGUST 19, 2017

Combined with a smart marketing strategy, the right tools and ecommerce marketing tips can grow your online store. Where and how to host your ecommerce website are important choices which influence your site’s visibility, down time, and the fees you pay each month for hosting. Ecommerce Marketing Tools.

Shipping Costs 108

Shipping Costs eCommerce Payment Services X-cart 108

Inflow Insights

MAY 3, 2019

However, if you are doing the work of optimizing your data feed frequently , this can work in your favor as you are showing up for only the most relevant searches at a fraction of the cost of PPC search ads. of all retail search ad spend , and contribute to 85% of all clicks. In fact, Google Shopping campaigns drive 76.4%

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

AcquireConvert

AUGUST 29, 2022

However, retail, beauty, apparel, and fitness industry ads achieve notably better rates than this (up to 1.59 percent for retail) because of the generally high quality of the ad images and copy. Retail and apparel are much lower, with rates of 3-4 percent. The overall average CPA for retail is $21.47. Facebook ad costs.

Apparel 36

Apparel Shopify PPC eCommerce Marketing 36

eCommerceFuel

SEPTEMBER 11, 2019

Retailer cited surge in same-day fulfillment – both drive-up and Shipt delivery – driving sales growth. Amazon Ecommerce PPC Digital Marketing Manager | The Emazing Group | Anaheim, CA. VP Ecommerce Marketing | The Emazing Group | Anaheim, CA. Share Your Warehouse Hacks!

eCommerce 24

eCommerce Payment Services Shopify PPC 24

BigCommerce

FEBRUARY 13, 2018

In fact, growth projections estimate that by 2022, ecommerce revenues will exceed $638 billion in the U.S. Globally, ecommerce growth projections are also on an upward trajectory: They show that retail sales may exceed $4.058 trillion by as soon as 2020. of total retail sales. Large retailers are forced to sell online.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Korona

MARCH 23, 2023

Use social media, email campaigns, or even PPC ads to get people aware that a sale is happening. By adhering to these strategies, you’re more likely to organize a successful flash sale for your eCommerce brand and increase its profits. You can also consider running A/B tests for emails or campaigns for maximum efficiency.

POS 52

POS eCommerce Merchant Services Social Media 52