Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC).

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

ROI Revolution

JUNE 3, 2020

PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term. Good PPC maximizes your immediate return and optimizing your SEO consistently increases your brand authority over time. Tracking and measuring your SEO and PPC campaigns.

PPC 88

PPC SEO Mobile Automotive 88

Groove

OCTOBER 3, 2024

Unlike traditional marketing firms that may focus on print, radio, or television advertising, digital marketing companies utilize online channels like search engines, social media , email, and websites to promote your brand.

eCommerce 282

eCommerce Marketing Social Media PPC 282

BigCommerce

MARCH 3, 2017

But, every other traffic-driving activity you do will work even better for you (that means lower cost of acquisition) if you have a good content marketing strategy and execution. Let’s briefly talk about developing a content marketing strategy and how this will take your marketing efforts to the next level.

PPC 417

PPC eCommerce Social Media Blog 417

Groove

AUGUST 27, 2020

Looking to drive more conversions with other eCommerce marketing software ? Get in touch with a member of our team through the form below to hear about how Groove's SEO, email marketing and PPC services can help drive more revenue for your eCommerce store. Best of all, spend less on advertising!

Customer Loyalty 367

Customer Loyalty Customer BigCommerce PPC 367

Kissmetrics

SEPTEMBER 19, 2020

If you found your agency through SEO, it’s a good indication that they understand SEO, and they’re capable of producing results for your business. The 6 Top Ecommerce Agencies. Here’s a list of the best ecommerce agencies in the industry today. NP Digital is my e-commerce marketing company.

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eCommerce eCommerce Marketing Shipping Costs Shopify 275

Groove

SEPTEMBER 19, 2024

For an example, check out our B2B eCommerce Development case study with Strobels Supply. Marketing Hiring an eCommerce marketing company can be a major help when it comes to boosting web traffic and gaining new customers.

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eCommerce Marketing B2B PPC 195

Inflow Insights

MAY 14, 2020

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. Across our SEO clients, Traffic has shown a steady increase since early March.

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

Groove

NOVEMBER 6, 2018

As an eCommerce marketing agency , we help businesses everyday to evaluate the effectiveness of marketing efforts, learn more about their buyer personas and generate more revenue. How to Increase eCommerce Traffic. Content Marketing. Search Engine Optimization (SEO). Email Marketing. Email Marketing.

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eCommerce PPC SEO Social Media 168

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

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eCommerce Marketing eCommerce Marketing PPC 133

Inflow Insights

MARCH 26, 2020

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s. Of course, you also have the standard KPIs associated with pay-per click (PPC).

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PPC eCommerce Conversion Optimization Social Media 130

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Search Engine Optimization (SEO). Pay-per-click (PPC). In a past article , we’ve referred to this trio of marketing methods as the “milk and cookies” approach. Let’s look at SEO next.

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PPC eCommerce SEO X-cart 162

Inflow Insights

OCTOBER 14, 2021

Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Groove

NOVEMBER 6, 2018

Increasing your website traffic will lead to growth for your eCommerce store. As an eCommerce marketing agency , we help businesses everyday to evaluate the effectiveness of marketing efforts, learn more about their buyer personas and generate more revenue. Search Engine Optimization (SEO). Email Marketing.

eCommerce 150

eCommerce PPC SEO Social Media 150

Retail TouchPoints

JULY 4, 2022

Once you get used to the interface and set up your account, you’ll appreciate that GA4’s SEO analytics and reporting capabilities are much more powerful than UA. Common Google Analytics Errors for ecommerce Accounts. The good news?

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eCommerce SEO Recommendation Events 252

Inflow Insights

NOVEMBER 1, 2019

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. The eCommerce PPC Strategies We Implemented for a 9.89x ROAS.

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PPC eCommerce SEO Information 105

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

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PPC eCommerce Management Seminar 92

BigCommerce

NOVEMBER 2, 2017

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. In my mind, there have been three major phases in SEO. Think about those SEO basics as a qualifying competition you have to win to prove you deserve a chance at the Olympics –– or at even playing the game.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

SellBrite

DECEMBER 6, 2017

The same is true in ecommerce marketing. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. 2) Utilize PPC advertising. 7) Create a blog.

Social Media 165

Social Media Marketing PPC eCommerce 165

Groove

MARCH 24, 2022

Selecting an eCommerce marketing agency for your BigCommerce online store is a crucial step in achieving your eCommerce goals. As an Elite BigCommerce Partner Agency , our certified team is available to assist in growing your mid-market business with BigCommerce Enterprise. What Is An eCommerce Marketing Agency?

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BigCommerce B2C eCommerce Marketing B2B 195

Kissmetrics

OCTOBER 6, 2021

Using SEO (search engine optimization) and PPC (pay-per-click) ads can place your brand before your potential audience where they look for you. Start with on-page SEO, capitalizing on keywords your target market is looking for and ensuring your website uses those keywords effectively.

Subscription 252

Subscription eCommerce Marketing eCommerce Reference 252

BigCommerce

NOVEMBER 28, 2017

Content + Commerce Integration. Niche PPC Strategies. Influencer Marketing & Social Media Engagement. Focusing on Video Marketing. Facebook Advertising, Amazon, eBay, PPC and Buy Buttons were the most successful channels for online brands this year. Most Successful Cyber Week 2017 Tactics. Selling on Amazon.

BigCommerce 415

BigCommerce Merchant Services Small Business Retail Food and Beverages 415

Retail TouchPoints

APRIL 13, 2021

But you don’t have to be a web developer or technical SEO expert to understand and implement changes ahead of this deadline. In just a few steps, you can improve your site’s scores and reduce the likelihood of massive traffic disruption to your ecommerce site. Improve your site loading speed.

SEO 162

SEO Improvements Recommendation Mobile 162

Inflow Insights

MAY 7, 2020

One of the first questions to come to mind was: How is this going to impact merchant Shopping Ads, the bread and butter for any eCommerce PPC strategy? It is essential to measure the success of any advertising initiatives (paid, organic, or otherwise) to understand its effect on eCommerce sales.

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PPC SEO eCommerce Fashion 117

Inflow Insights

JANUARY 22, 2020

We used our eCommerce keyword research process to find missing keywords and made copy edits to the article in order to include them. After we implemented our SEO optimizations to the article, it began ranking #1 in Google for several of our target keywords (while additional target keywords also moved up in the search engine rankings).

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eCommerce SEO Article Recommendation 189

Inflow Insights

MAY 1, 2020

A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel. That’s where I got my feet wet with launching PPC ad campaigns, developing SEO strategies, optimizing our websites to increase conversions, and other digital marketing tactics. And that’s true.

eCommerce 109

eCommerce PPC Marketing SEO 109

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Inflow Insights

NOVEMBER 14, 2019

In this post, we’ll outline how to help the best content on your eCommerce site continue to “sell while you sleep”… and what to do if things drop off. Note: We specialize in helping eCommerce businesses to automate more of their sales through SEO, PPC, and CRO. Why Organic eCommerce Sales Drop When Traffic Drops.

eCommerce 106

eCommerce SEO PPC Recommendation 106

Inflow Insights

JANUARY 13, 2022

Search engine optimization (SEO) can often be a “survival of the fittest” of competing websites vying to rank at the top of Google for valuable search queries. Unfortunately, most online stores tend to neglect these pages , at least from an SEO and content standpoint. The First Step: Create High-Quality Website Content. on your site.

eCommerce 136

eCommerce SEO Recommendation Article 136

Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. A few years ago, I thought that too. This gives us a narrower focus for optimizing our lead generation.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Inflow Insights

SEPTEMBER 17, 2019

We have seen that eCommerce marketers tend to chase keywords with a high search volume. In our experience doing SEO for a variety of eCommerce stores, we’ve often noticed our clients bringing in traffic and revenue from these terms. What are long tail keywords, and why do eCommerce marketers ignore them?

eCommerce 120

eCommerce SEO PPC eCommerce Marketing 120

FastSpring

DECEMBER 18, 2020

Of course, there are other reasons why B2B ecommerce is rising in popularity like: ?? Here are four ways you can make sure your transition into the B2B ecommerce market is a smooth one. Tip #1: Make sure your customers can find you online by investing in SEO. More companies (and countries) now have accessible internet. ??

B2B 147

B2B eCommerce Payment Services SEO 147

Omnisend

MARCH 21, 2021

While the goal is to attract and ultimately retain customers , content marketing uses storytelling to appeal to a wide audience. Pay-per-click ( PPC) ads can be found almost anywhere, but the most common form of PPC advertising is paid search. Pay-per-click advertising. Don’t forget to invest in the right technology.

Marketing 142

Marketing Social Media PPC Customer Retention 142

Inflow Insights

JUNE 26, 2020

One of the more frustrating aspects of being a client of an eCommerce marketing agency is feeling left in the dark about what work is being done and when it’s being done. Clients shouldn’t feel like they need to have “faith” in their digital marketing agency. We were in the same boat before we started to transition to agile.

PPC 78

PPC eCommerce SEO Definition 78

Ecommerce Platforms

MAY 2, 2018

Kiri Masters and Julie Spear sit down with expert guests for high-level discussions about ecommerce strategies, trends, and innovations. Ecommerce Marketing. Ecommerce and marketing go hand in hand, which is exactly why Robert Kilonzo created this podcast. Exposure Ninja Digital Marketing Podcast.

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eCommerce Small Business Retail Online Retail eCommerce Marketing 187

ecomdash

DECEMBER 26, 2018

All of your ecommerce marketing tactics should work together harmoniously, and affiliate marketing is a puzzle piece that fits nicely. This form of performance marketing is much safer than pumping thousands into PPC campaigns or other digital tactics. Enjoy SEO Benefits. Provide Social Proof.

eCommerce 108

eCommerce Marketing SEO PPC 108

Inflow Insights

OCTOBER 30, 2019

Google’s automated ad types are becoming practically required for eCommerce brands to retain their competitive edge in PPC. There is a spend increase of 115% due to the success, and Transactions are up 323%, Revenue is up 182% and ROAS is up 31%: What can Google automate in terms of PPC? . Smart Shopping.

PPC 99

PPC eCommerce SEO Improvements 99