Groove

JANUARY 4, 2021

Creating and implementing an optimized paid media strategy is a great tactic to augment organic traffic and increase ROI. Paid Media Strategy: Increasing This Client's CVR & Revenue. In addition to optimizing their eCommerce website, Barron Designs enlisted our help with improving their paid media strategy.

Improvements 365

Improvements Recommendation PPC Shopping Carts 365

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC).

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Groove

OCTOBER 3, 2024

Marketing is the lifeblood of eCommerce stores, but it's also something that many store owners struggle to navigate. With so many different marketing avenues and strategies that go into the recipe for success, it's not a surprise that owners are often left feeling a little overwhelmed.

eCommerce 295

eCommerce Marketing Social Media PPC 295

Kissmetrics

OCTOBER 6, 2021

That is, the brand is best known in a particular part of the country, and they market their subscriptions to those who lived there and have moved away. 7 Strategies for D2C Brands. Using SEO (search engine optimization) and PPC (pay-per-click) ads can place your brand before your potential audience where they look for you.

Subscription 252

Subscription eCommerce Marketing eCommerce Reference 252

Omnisend

APRIL 30, 2021

Overall, the global jewelry market grows in value each year, with rings accounting for the greatest share of recent sales. The market ranges from cheaper, trend-led, fast-fashion items to exclusive, bespoke pieces created with precious metals and gems. This presents a huge opportunity for ecommerce growth in the jewelry sector.

Jewelry 144

Jewelry eCommerce Marketing Merchant Services eCommerce 144

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Groove

JULY 16, 2024

You have the chance to build a community and then use it to drive conversions directly with PPC advertising and social media eCommerce marketing. Let’s look more closely at the power of social media eCommerce marketing and the leg up it can offer your business as you strive to build your market share.

Social Media 195

Social Media eCommerce PPC eCommerce Marketing 195

Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. PPC Strategies. CRO Strategies.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Inflow Insights

NOVEMBER 1, 2019

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. You’ll see: The Google Ads Strategies We Implemented for a 9.89x ROAS.

PPC 105

PPC eCommerce SEO Information 105

Inflow Insights

MARCH 26, 2020

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s. Of course, you also have the standard KPIs associated with pay-per click (PPC).

PPC 130

PPC eCommerce Conversion Optimization Social Media 130

ROI Revolution

JUNE 3, 2020

In this blog post, we’ll talk about how marrying your paid and organic strategies allows you to create a seamless, holistic customer experience while aggressively reaching your target audience. PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term.

PPC 88

PPC SEO Mobile Automotive 88

Inflow Insights

MAY 14, 2020

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. What has been the impact on eCommerce? . How has consumer behavior changed?

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

Kissmetrics

SEPTEMBER 19, 2020

The 6 Top Ecommerce Agencies. Here’s a list of the best ecommerce agencies in the industry today. NP Digital is my e-commerce marketing company. Upgrow is an e-commerce marketing agency that provides complete A-to-Z coverage and optimization. NP Digital – Best for Maximizing ROI.

eCommerce 275

eCommerce eCommerce Marketing Shipping Costs Shopify 275

Groove

NOVEMBER 6, 2018

Increasing your website traffic will lead to growth for your eCommerce store. As an eCommerce marketing agency , we help businesses everyday to evaluate the effectiveness of marketing efforts, learn more about their buyer personas and generate more revenue. How to Increase eCommerce Traffic. Content Marketing.

eCommerce 174

eCommerce PPC SEO Social Media 174

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Inflow Insights

JANUARY 22, 2020

In this guide, we’ll share our go-to eCommerce keyword research strategy. This keyword research strategy is great for eCommerce in particular because it is based on intent marketing to optimize every type of page on your eCommerce website. Let’s start with what’s changed in eCommerce keyword research.

eCommerce 189

eCommerce SEO Article Recommendation 189

Groove

SEPTEMBER 19, 2024

For an example, check out our B2B eCommerce Development case study with Strobels Supply. Marketing Hiring an eCommerce marketing company can be a major help when it comes to boosting web traffic and gaining new customers.

eCommerce 195

eCommerce Marketing B2B PPC 195

Groove

MARCH 24, 2022

Selecting an eCommerce marketing agency for your BigCommerce online store is a crucial step in achieving your eCommerce goals. As an Elite BigCommerce Partner Agency , our certified team is available to assist in growing your mid-market business with BigCommerce Enterprise. What Is An eCommerce Marketing Agency?

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

FastSpring

APRIL 22, 2020

There are multiple ways to differentiate your service, but implementing SaaS marketing strategies can support and speed up your business growth. Key Benefits of Investing in SaaS Marketing Strategies. It’s essential to have that in mind while thinking of your SaaS marketing strategy. Content Marketing.

Marketing 121

Marketing PPC SEO Subscription 121

Inflow Insights

APRIL 16, 2019

In this piece we’re going to take a systematic look at how we optimize Google Ads (formerly known as AdWords) eCommerce campaigns to find the best performing strategies. Because these strategies all fall inside two of Google’s main product offerings, we’ve split this guide up into two parts: Part 1: Google Shopping ads.

eCommerce 156

eCommerce Mobile PPC Other 156

BigCommerce

DECEMBER 13, 2017

CPC Strategy + BigCommerce boiled down everything you need to know about Amazon SEO into a few short, PDF pages. . CPC Strategy + BigCommerce boiled down everything you need to know about Amazon SEO into a few short, PDF pages. This was a common strategy a few years back. Performance Optimization Strategies.

SEO 209

SEO Merchant Services Recommendation Document 209

Groove

NOVEMBER 6, 2018

Increasing your website traffic will lead to growth for your eCommerce store. As an eCommerce marketing agency , we help businesses everyday to evaluate the effectiveness of marketing efforts, learn more about their buyer personas and generate more revenue. Email Marketing. PPC Campaign. Affiliate Marketing.

eCommerce 150

eCommerce PPC SEO Social Media 150

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

SellBrite

DECEMBER 6, 2017

The same is true in ecommerce marketing. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. 2) Utilize PPC advertising.

Social Media 167

Social Media Marketing PPC eCommerce 167

Retail TouchPoints

JULY 4, 2022

This update is particularly helpful for ecommerce brands, which often want to observe how users interact with their website(s) during different seasons and special events. By seeing user data instead of sessions, you can home in on what’s working for you and what’s not — in turn better informing your business strategy.

eCommerce 296

eCommerce SEO Recommendation Events 296

Inflow Insights

OCTOBER 30, 2019

Google’s automated ad types are becoming practically required for eCommerce brands to retain their competitive edge in PPC. There is a spend increase of 115% due to the success, and Transactions are up 323%, Revenue is up 182% and ROAS is up 31%: What can Google automate in terms of PPC? . Smart Shopping.

PPC 99

PPC eCommerce SEO Improvements 99

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Pay-per-click (PPC). In a past article , we’ve referred to this trio of marketing methods as the “milk and cookies” approach. This is why SEO, PPC, and CRO tend to work best together.

PPC 162

PPC eCommerce SEO X-cart 162

Inflow Insights

JANUARY 31, 2022

Gone are the days of devoting all of your budget and attention to a single marketing channel. To succeed in today’s varied eCommerce market, you need a strategy that incorporates several channels, working in tandem for full-funnel success. Here’s what we did: Creating iOS-Proof Paid Social Strategies.

Social Media 128

Social Media Multi-channel PPC Channel 128

Inflow Insights

JULY 13, 2021

But, by focusing your eCommerce email marketing efforts on those who have already purchased, your brand is losing out on thousands of dollars in revenue (and the first-time customers who will help you get there). To get the most out of your eCommerce email strategy, you need to focus on building your subscriber list first.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. In this post, we’ll guide you on: A cross platform strategy for using Google Ads and Facebook Ads.

eCommerce 156

eCommerce PPC Social Media Channel 156

Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. A few years ago, I thought that too. This gives us a narrower focus for optimizing our lead generation.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

BigCommerce

JUNE 6, 2017

Make no mistake — you can shoot yourself in the foot by not creating the right strategy from the get-go. It’s not easy, but there are some basic principles you can follow to avoid the landmines frequently stepped on by marketers of every ilk. If it were that easy, everyone would opt for these magic bullet strategies.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

Inflow Insights

SEPTEMBER 17, 2019

We have seen that eCommerce marketers tend to chase keywords with a high search volume. Note: If you want us to improve the SEO for your eCommerce store, we’d love to help you to target these keywords as part of a strategy to increase organic traffic and sales from search engines. Does that sound familiar? Get in touch.

eCommerce 120

eCommerce SEO PPC eCommerce Marketing 120

Ecommerce Platforms

MAY 2, 2018

The daily show features tips for starting, growing and outsourcing your eCommerce drop shipping business. Ecommerce in the Trenches. Behind every successful online retail store lies tactical strategies, powerful tools, and dedication. The topics range from inbound marketing to paid advertising to conversions.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

BigCommerce

NOVEMBER 28, 2017

Content + Commerce Integration. Niche PPC Strategies. Influencer Marketing & Social Media Engagement. Focusing on Video Marketing. Facebook Advertising, Amazon, eBay, PPC and Buy Buttons were the most successful channels for online brands this year. Most Successful Cyber Week 2017 Tactics. Desktop: 50%.

BigCommerce 415

BigCommerce Small Business Retail Merchant Services Food and Beverages 415

Groove

FEBRUARY 2, 2022

First, we have customer acquisition which involves all of the steps that an eCommerce or brick and mortar business takes to attract new customers and convince them to purchase. Customer acquisition involves spending both time and money in figuring out which inbound and outbound strategies work best in attracting customers to your business.

Customer 150

Customer Customer Retention Merchant Services PPC 150

Inflow Insights

MAY 1, 2020

A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel. That’s where I got my feet wet with launching PPC ad campaigns, developing SEO strategies, optimizing our websites to increase conversions, and other digital marketing tactics.

eCommerce 109

eCommerce PPC Marketing SEO 109