Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC).

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Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

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Inflow Insights

NOVEMBER 1, 2019

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. The eCommerce PPC Strategies We Implemented for a 9.89x ROAS.

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Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

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Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. Content Pruning Case Study #2. Content Audit Strategies.

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Kissmetrics

SEPTEMBER 19, 2020

A proven track record: Your agency should be able to provide you with samples, references, case studies, and reviews to document their performance. The 6 Top Ecommerce Agencies. Here’s a list of the best ecommerce agencies in the industry today. NP Digital is my e-commerce marketing company.

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eCommerce eCommerce Marketing Shipping Costs Shopify 275

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

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BigCommerce

MARCH 3, 2017

But, every other traffic-driving activity you do will work even better for you (that means lower cost of acquisition) if you have a good content marketing strategy and execution. Let’s briefly talk about developing a content marketing strategy and how this will take your marketing efforts to the next level.

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Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Using industry studies as a point of reference doesn’t help you decide on the best action (i.e. Pay-per-click (PPC). This is why SEO, PPC, and CRO tend to work best together. eCommerce PPC Metrics.

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Prisync

JULY 19, 2017

When you do not base your decisions and investment on well-studied metrics that is how you feel. Unfortunately, it is the case of many online retailers and eCommerce store owners. Tossing your marketing budget down a black hole with no return on investment (ROI) is a similar waste of time and money. focus on potential.

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eCommerce Marketing eCommerce Marketing Channel 41

Shopping Signals

OCTOBER 26, 2016

To help us fully understand this concept, let’s dig into a cool case study that shows us how one successful ecommerce website utilizes such a tool to improve their business. Gabriella is the ecommerce Manager at the TheGivingKeys.com , an ecommerce website with a unique product, and an equally unique back story. “So

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eCommerce PPC Shopify Social Media 75

Inflow Insights

DECEMBER 14, 2021

In this case study, we’ll explain how we did it, with a few Google Shopping Ads strategies you can use for your online business today. As an eCommerce marketing agency, we’ve experimented with countless Google Shopping strategies and tactics to identify the winning one for online businesses. The Challenges of Google Shopping.

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Inflow Insights

JANUARY 31, 2022

And today’s case study is the living proof. Gone are the days of devoting all of your budget and attention to a single marketing channel. To succeed in today’s varied eCommerce market, you need a strategy that incorporates several channels, working in tandem for full-funnel success. The sky’s the limit.

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Inflow Insights

JANUARY 30, 2018

If you want to know more about how to use negative keywords in PLA campaigns, check out our case study for another online clothing company, Skreened. Using negative keywords, we filtered out searches for generic terms (like bras , lingerie , corset , etc.). That way, we were only bidding on the most relevant searches.

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eCommerce Clothing Article Online Retail 144

Inflow Insights

AUGUST 27, 2019

Many companies that try to manage paid social media campaigns on their own do not see a sufficient return on their ad spend (ROAS).

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eCommerce Gifts Article Social Media 133

FastSpring

DECEMBER 18, 2020

B2B ecommerce is on the rise not only because it’s more convenient but also because of generational changes. Instead, studies show that 73% of today’s B2B buyers are millennials who are involved in the decision making process at a company. Of course, there are other reasons why B2B ecommerce is rising in popularity like: ??

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Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. A few years ago, I thought that too. This gives us a narrower focus for optimizing our lead generation.

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eCommerce PPC SEO eCommerce Marketing 103

Algopix

AUGUST 10, 2020

2020 will be remembered as a remarkable year for eCommerce. As an eCommerce marketer, you need to identify shifting trends and adjust your business strategies accordingly. This means that there are growing opportunities for vendors if they study developing trends carefully. .

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Inflow Insights

JULY 13, 2021

However, if you don’t start with a high quantity of email subscribers, you simply can’t get the quality leads you need to generate sales and revenue in your email marketing campaigns. Depending on which study you look at , the average conversion rate for an eCommerce website is between 1.4%–5%. Social Media Logins.

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eCommerce Marketing Shipping Costs X-cart 120

Ecommerce Platforms

MAY 2, 2018

Ecommerce in the Trenches. Ecommerce in the Trenches goes beyond the fluffy stories and case studies to bring you real tools and tips to take your business to the next level. Ecommerce Momentum. If you are selling in the online world, but feel stuck, the Ecommerce Momentum podcast is the place for you.

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eCommerce Small Business Retail Online Retail eCommerce Marketing 187

BigCommerce

JUNE 6, 2017

InSkin Media studied U.S. According to an Infolinks study, 86% of U.S. 69% of shopping carts are abandoned (based on 37 different studies). I’ve covered Free-Return Policy impacts ecommerce PPC campaigns in a separate article. Limiting your opportunity to buyers who have a long conversion path. Mistake #3.

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BigCommerce Channel Shopping Carts Marketing 419

BigCommerce

FEBRUARY 1, 2018

Need some simple graphic design help for a logo, PPC banner or social media ad? Ruthie Berber, Co-Marketing Manager, Yotpo. Not to do a shameless plug, but the Yotpo blog is packed with original data, unique customer case studies, and tons of deep dive how to’s. Grant Thomas, Digital Marketing Manager, Justuno.

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Social Media BigCommerce Blog Shipping Costs 374

BigCommerce

OCTOBER 4, 2017

I created this guide for one reason… Search engine optimization is a low-hanging fruit for ecommerce websites. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. Part 7: Content Marketing.

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SEO eCommerce Gifts Blog 419

Inflow Insights

APRIL 16, 2019

Then we can’t create case studies like this one.). It’s important to have an agile approach when it comes to eCommerce marketing since things change quickly and the search landscape is constantly evolving. 12 – Product SKU’s, Part-Numbers, and Model Numbers Are a PPC Specialist’s Dream.

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eCommerce Mobile PPC Online Retail 156

BigCommerce

NOVEMBER 2, 2017

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. Are the most expensive and broad keywords out of reach for your PPC budget? Google Shopping is the new frontier of paid search and an awesome way to improve your ecommerce traffic generation. The Winning Edge.

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eCommerce Social Media BigCommerce Mobile 420

BigCommerce

NOVEMBER 28, 2017

Content + Commerce Integration. Niche PPC Strategies. Influencer Marketing & Social Media Engagement. Focusing on Video Marketing. Facebook Advertising, Amazon, eBay, PPC and Buy Buttons were the most successful channels for online brands this year. Most Successful Cyber Week 2017 Tactics. Selling on Amazon.

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BigCommerce Merchant Services Small Business Retail Food and Beverages 415

ROI Revolution

JANUARY 25, 2023

We’ve leveraged Conversion Lift Studies and geo tests to better understand the role that paid social plays in our clients’ holistic marketing mix. The Conversions API (CAPI) on Meta is a must to have good data, and it’s required to leverage Conversion Lift Studies. customer match).

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eCommerce Social Media SEO Payments 78

Inflow Insights

MAY 3, 2019

We’ve previously written case studies and strategy articles (which we link to below) around Google Shopping, but in this piece, we’re diving into campaign setup and execution and linking to our other resources for readers looking for more detail on any particular topic. In fact, Google Shopping campaigns drive 76.4%

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Merchant Services Shipping Costs Recommendation PPC 76

Inflow Insights

SEPTEMBER 16, 2019

In addition to testing chat on behalf of our clients, we compile an annual Best-in-Class research study of eCommerce brands within the industry at-large. In our annual Best-in-Class study we review these brands for many other features and considerations in addition to live chat.

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Live Chat eCommerce Mobile Conversion Optimization 69

Omnisend

MAY 18, 2021

In fact, according to an in-depth study by the National Retail Federation, 2019 experienced a 700% increase in the purchase of CBD-based products. At the same time, a survey by Rolling Stone reveals that it’s likely the market will spike to an incredible $22 billion by the year 2022. The Pet Industry is Enhancing CBD Ecommerce.

eCommerce 78

eCommerce Marketing Food and Beverages eCommerce Platforms 78

BigCommerce

DECEMBER 13, 2017

Beyond that, really consider promoting Amazon through marketing channels typically reserved for your own website. They can be advertised using PPC. Several studies show that products with more reviews outperform products with fewer reviews, even if the product with fewer reviews has a slightly higher average rating.

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Shipping Costs Marketing Merchant Services SEO 414

Inflow Insights

APRIL 1, 2020

Unlike the business above, they’ve had significant decreases in sales from PPC. Although things are changing rapidly, the current plan is to focus more on marketing essential baby products to meet current consumer buying habits. While most stand pat, we’ve seen some eCommerce companies make cuts to their PPC spend.

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eCommerce Marketing eCommerce PPC Marketing 122

Omnisend

JANUARY 23, 2023

It’ll give you an idea of the kinds of projects and campaigns the email marketing agency excels at. Here is an example of numerous case studies available on Ignite Visibility’s website. Pay-per-click They’ll carry out a PPC audit of your business and create a custom strategy that integrates with your other marketing channels.

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BigCommerce

AUGUST 31, 2017

This is a balancing act between marketing and operations –– two retail departments continuing to better blend as consumer expectations demand seamless experiences. On average our ad costs increase 30% during the holidays due to higher demand and activity, especially when the ad source price is bid on like PPC, etc.

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Marketing Shipping Costs Multi-channel Channel 252

Lemonstand

OCTOBER 25, 2018

There’s this damaging belief in some eCommerce circles that buying online is a sacred process. That every step of the process, from PPC ad to product page to post-checkout order confirmation, should be orderly and official and officious — because placing an online order is a Big Deal that requires Real Trust. I DARE YOU. I hear you.

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eCommerce Books PPC Jewelry 83

ROI Revolution

DECEMBER 2, 2021

Here are some stats from Cisco’s 2021 Privacy Benchmark Study that showcase how the pandemic has influenced new ways of approaching consumer privacy: 93% of organizations turned to their privacy teams to assist with their pandemic response in 2020. Globally, consumer electronics ecommerce is expected to grow to $343.34 5/26 update.

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ROI Revolution

JANUARY 5, 2022

Here are some stats from Cisco’s 2021 Privacy Benchmark Study that showcase how the pandemic has influenced new ways of approaching consumer privacy: 93% of organizations turned to their privacy teams to assist with their pandemic response in 2020. Globally, consumer electronics ecommerce is expected to grow to $343.34 5/26 update.

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