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How to Run an Omnichannel E-Commerce Marketing Campaign

Kissmetrics

To successfully target and convert consumers across every channel and platform, you need a unified marketing strategy. That’s the crux of an omnichannel e-commerce marketing campaign. What Is Omnichannel E-commerce? 8 Tips for Building a Successful Omnichannel E-commerce Marketing Campaign.

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Combine SEO, PPC, and Email/SMS For Robust E-Commerce Marketing

Groove

It has been said that it's never a good idea to put all your eggs in one basket, and this sentiment certainly applies to e-commerce marketing. Search engine optimization, PPC advertising, and email/SMS promotion are three core pillars of e-commerce marketing that every online retailer should leverage.

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Wholesale B2B eCommerce: Platforms, Trends & Tools You Need

Groove

Introduction The explosive growth of wholesale B2B eCommerce is transforming how businesses operate in the wholesale industry. Valued at over $30 trillion in 2024 , the global B2B eCommerce market is growing faster than B2C, with a compound annual growth rate (CAGR) of over 16 percent. This minimizes stockouts and overstocking.

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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

If you’re looking to drive traffic (and sales) for your e-commerce business, this guide is for you. I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right.

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Benefits of Content Marketing for eCommerce: 10 Reasons to Start Now

Groove

Today, brands that seize opportunities at the forefront of their industries know how to fully develop omnichannel eCommerce strategies that put these technologies to work for them. We recommend planning out a posting schedule to help keep your content organized and build your audience's expectations of when theyll see new material.

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Mastering eCommerce Email List Growth: A Comprehensive Guide

Groove

We also recommend keeping pop-up form fields to a minimum. Although we dont recommend restricting access to all of your content, gating pieces that appeal to lower-funnel audiences can be a fantastic way to collect contact information. Conclusion A strong email list is the foundation of successful eCommerce marketing.

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9 eCommerce Marketing Tools You Can't Live Without

Groove

To help, we've outlined our favorite tried-and-true eCommerce marketing tools to help businesses achieve their goals. Whether you're looking for SEO tools or a marketing automation platform, we've got you covered. eCommerce Marketing Tools. Google Marketing Platform. PPC Negative Match Recommendations.