Inflow Insights

JANUARY 23, 2018

You can get details on our methodology, download the full matrix, and learn how we selected the 20 Best In Class sites—or skip below to see 12 key insights from this year’s study. Previous Years: 2017 Inflow eCommerce Best In Class Matrix and Report. The 20 Best In Class Ecommerce Sites of 2018. 12 Key Insights from Our Study.

eCommerce 162

eCommerce Conversion Optimization Mobile Shipping Costs 162

Groove

JULY 28, 2020

Fulfill your audience's expectations by creating a solid eCommerce marketing strategy to increase engagement, nurture users through the buyer's journey and drive more conversions. Benefits of Content Marketing. To help establish consumer trust, we recommend positioning your brand as an industry expert. Establish Trust.

Social Media 269

Social Media Marketing Webinar White Paper 269

Groove

OCTOBER 9, 2024

Objective measurements can help you track clear progress so that you can see how well a management company handles your account and evaluate its eCommerce capabilities. We recommend the following: Use KPIs Set clear KPIs that enable you to monitor your level of success.

Management 337

Management eCommerce Improvements eCommerce Marketing 337

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Additional eCommerce Marketing Tactics Worth Considering.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Inflow Insights

OCTOBER 14, 2021

Before anything else, we recommend scaling content production to target all of your important customer segments. B2B eCommerce Marketing Strategies for PPC. Google recommends running at least three ads at any time, per ad group. B2B eCommerce Marketing Strategies for CRO. Publish unique case studies.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Optimizely

AUGUST 15, 2018

Because Aaron is constantly interviewing Shopify Plus brand leaders for case studies, he has had a front seat to watch upstart brands grow from nothing to millions in sales in just a few years. In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

BigCommerce

MARCH 23, 2017

According to a CPC Strategy study , optimized Google Shopping campaigns in Q4 2016 averages a 542% ROAS. Here is how Lewis and Jason recommend online retailer’s think through their Google AdWords strategy for lead generation and selling your products. How Google Recommends You Optimize Your AdWords Campaigns. Google Shopping v.

PPC 408

PPC BigCommerce Recommendation Apparel 408

Groove

NOVEMBER 12, 2020

Understanding your customers and your audience is at the core of inbound marketing , which is the ideology of attracting, engaging and delighting customers. We recommend creating buyer personas to account for the various personalities of your audience. Identify Your Customers' Biggest Pain Points. To put it simply, they can't.

Customer Experience 258

Customer Experience Improvements Customer Social Media 258

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

BigCommerce

MARCH 30, 2018

In fact, Amazon’s Subscribe and Save subscription service is the most used subscription service in the world, according to a McKinsey study. We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand. Word of mouth recommendations.

Subscription 345

Subscription Payments eCommerce Payment Services 345

Retail TouchPoints

AUGUST 6, 2024

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. Finally, TikTok has rapidly entered the U.S.

eCommerce 278

eCommerce Social Media Fashion B2C 278

Groove

JUNE 9, 2021

Many eCommerce marketers struggle with this concept. With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. 90% of all marketers have said that social media has increased exposure. The right content. The right audience.

Marketing 289

Marketing Social Media Customer Loyalty Shopping Carts 289

Inflow Insights

NOVEMBER 17, 2021

In today’s online marketplace, there are typically three places upsells and cross-sells are presented on eCommerce websites: On the product page On the cart/checkout page After checkout. If there’s one lesson to learn from our experience helping hundreds of eCommerce stores optimize conversion rates , it’s that testing is the way to go.

eCommerce 111

eCommerce X-cart Presentation Recommendation 111

Ecommerce Platforms

JANUARY 4, 2019

Is your business joining the ecommerce revolution? trillion in retail ecommerce sales projected worldwide for 2021. Companies embracing ecommerce marketing strategies are experiencing rapid growth. Prepare for the exciting future of ecommerce by implementing the emerging trends of 2019. In 2017, there were 1.66

eCommerce 223

eCommerce Payment Services B2B BigCommerce 223

BigCommerce

DECEMBER 8, 2017

Staying on top of all the names, contact information, and details is difficult, especially once you start actually communicating with journalists and editors, so I recommend using CRM software (preferably free if you’re on the budget or just don’t want to spend cash you don’t have) to organize everything. Describe their impact on your life.

eCommerce 340

eCommerce Article Reference Social Media 340

ESW

AUGUST 7, 2019

Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. When You Have Big Goals to Achieve Are you expanding your product offering into new markets or moving to a DTC setup for the first time in the company’s history?

eCommerce Marketing 96

eCommerce Marketing eCommerce Marketing Social Media 96

BigCommerce

FEBRUARY 1, 2018

So, I went out to the ecommerce experts and influencers and asked them: what blogs and publications do you recommend? These guys have been in the game a long time, have a ton of great content, and, very important for me, great visuals, which helps to illustrate the results of their recommendations.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Inflow Insights

FEBRUARY 6, 2018

Because the vast majority of people are just like Drake: If you don’t offer free shipping and returns, we recommend you start offering—and test to see the impact on sales and overall revenue. If you do offer free shipping and returns, we absolutely recommend featuring it in your header.

Shipping 110

Shipping eCommerce Payments Payment Services 110

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

BigCommerce

JUNE 6, 2017

InSkin Media studied U.S. According to an Infolinks study, 86% of U.S. I recommend starting with four methods and tools: Method #1. 69% of shopping carts are abandoned (based on 37 different studies). Limiting your opportunity to buyers who have a long conversion path. Mistake #3. Don’t bury your ads in plain sight.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

Optimizely

JULY 31, 2018

Grab your phone, open your podcasting app of choice, and prepare to fill your ears with all the ecommerce marketing news and advice you could ever need. It’s not exactly the most catchy title, but what “The Jason & Scot Show” lacks in creativity, it more than makes up for in ecommerce marketing know-how.

eCommerce 223

eCommerce Shopify SEO Customer Retention 223

eCommerce CEO

NOVEMBER 23, 2018

When it comes to analyzing ecommerce markets, there’s one thing that matters the most. It’s product/market fit. Even if you are an idea guru that can come up with 50 good ideas in your bathroom, it is essential that you find product/market fit to validate demand. Step 2: Study Their Content.

eCommerce Marketing 96

eCommerce Marketing eCommerce Marketing Social Media 96

BigCommerce

FEBRUARY 23, 2018

Examples of ecommerce customer loyalty programs (with case studies). A personal touch could also mean implementing personalized recommendations based on recent product views or purchases. All of those recommendations are a call to community-building. The types of customer loyalty programs available (and their hybrids).

Customer Loyalty 378

Customer Loyalty eCommerce Improvements Shipping Costs 378

BigCommerce

APRIL 18, 2018

The advocacy stage analyzes word of mouth and referral marketing stats. Having existing customers recommend your ecommerce brand to their family and friends can be a low cost, yet highly effective means of acquiring new customers. The Comprehensive Consumer Shopping Habits Study. Ecommerce churn rate (retention KPI).

Download 418

Download eCommerce Social Media Shopping Carts 418

Kissmetrics

JUNE 7, 2018

E-commerce marketing professionals now have a viable window to create a new and improved channel for generating sales. Typically, this type of proof comes in the form of testimonials or case studies that brands leverage in various ways across their site. Fast loading images are one of the cornerstones of SEO.

eCommerce 221

eCommerce SEO Social Media Improvements 221

Retail TouchPoints

MARCH 30, 2023

The virtues of composable commerce and the emerging possibilities of generative AI were key themes of this year’s Connected Consumer Series , Resilient Retail: How Efficient, Effective and Engaging CX is Fueling Growth. So where’s the right place to do a product recommendation?

POS 298

POS Omnichannel Webinar Point of Sale 298

BigCommerce

AUGUST 8, 2017

According to an extensive study done by AdEspresso , the average cost per click (CPC) of Facebook ads as of 2016 was roughly.28 The study went on to break it down by age and gender as well. Recommended title=”Learn More About Snapchat Advertising”]. recommended]. 3 Ways To Manage Social Advertising Campaigns.

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

RetailMinded

FEBRUARY 2, 2021

As a marketplace seller, you’re probably familiar with the standard advice for e-commerce marketing: take out ads on sites like Google, issue coupons, and use social media to name just a few examples. We turned to two experts at DealNews to get their best insider tips on how to market your marketplace store. .

Marketing 105

Marketing eCommerce Marketing eCommerce Small Business Retail 105

Groove

OCTOBER 1, 2020

There are so many benefits of content marketing , so take advantage of not only blogs and guides, but also infographics, videos, case studies, webinars and more. We recommend doing some research before investing in a tool. In the video below, Bethany shares some of the trusted marketing tools we use here at Groove.

eCommerce 209

eCommerce Social Media SEO Mobile 209

BigCommerce

OCTOBER 4, 2017

I created this guide for one reason… Search engine optimization is a low-hanging fruit for ecommerce websites. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. Part 7: Content Marketing.

SEO 419

SEO eCommerce Gifts Blog 419

Optimizely

AUGUST 14, 2018

Why should you care about psychology if you’re in the world of ecommerce marketing? According to one study , the majority of consumers want brands to show and take an active interest in understanding their needs before they’d even consider purchasing. Act on the psychology. 3 powerful campaigns to drive brand loyalty .

Customer Loyalty 268

Customer Loyalty Customer Social Media Events 268

Kissmetrics

JUNE 7, 2018

E-commerce marketing professionals now have a viable window to create a new and improved channel for generating sales. Typically, this type of proof comes in the form of testimonials or case studies that brands leverage in various ways across their site. Fast loading images are one of the cornerstones of SEO.

eCommerce 204

eCommerce SEO Social Media Improvements 204

Optimizely

MAY 14, 2019

But high-quality email newsletters can be super useful marketing tools if done well. In fact, studies suggest that you get $35 to $40 back for every dollar you invest in email marketing. Here’s how to up the impact of your ecommerce newsletter. Stay true to your brand and audience. Plain text vs. HTML. CTA color and copy.

eCommerce 150

eCommerce Social Media Games Jewelry 150

Shopping Signals

AUGUST 30, 2016

It’s inspiring to see an ecommerce case study like this. No Facebook/Instagram ads or boosted posts (yet notice that she recommends giving that a try too). I’d love to hear your thoughts on this case study. Impressive right? Especially when it’s from someone who is just like most of us.

eCommerce 81

eCommerce Shipping Costs Social Media Shipping 81

Shopping Signals

OCTOBER 26, 2016

Tools and services that can not only organize your most important metrics into easy to understand dashboards, but that can also show you industry benchmarks, and even make custom recommendations to help you grow your revenue. The post Using Analytics Tools To Make Better Ecommerce Decisions [Case Study] appeared first on Shopping Signals.

eCommerce 75

eCommerce PPC Shopify Social Media 75

BigCommerce

AUGUST 3, 2017

One of the major reasons cited in multiple studies done on ecommerce shopping behavior and cart abandonment has been “not providing free shipping.”. Ecommerce is ever-changing, and no matter your current success, you’ll always be on the look out for the next best thing. Recommended Reads. Check it out.

eCommerce 836

eCommerce Shipping Costs BigCommerce Payments 836

Onilab User Guides

DECEMBER 28, 2018

And, if you fail to integrate it with your marketing strategy, you’re likely to lose the race to survive in the ever-growing online retail ecosystem. Here is how to build a strong data-driven e-commerce marketing strategy that really works. The set-and-forget principle doesn’t work in the world of e-Commerce marketing.

eCommerce Marketing 40

eCommerce Marketing eCommerce Marketing Social Media 40