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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

If you’re looking to drive traffic (and sales) for your e-commerce business, this guide is for you. I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right.

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How to Run an Omnichannel E-Commerce Marketing Campaign

Kissmetrics

To successfully target and convert consumers across every channel and platform, you need a unified marketing strategy. That’s the crux of an omnichannel e-commerce marketing campaign. What Is Omnichannel E-commerce? Convenience rules when it comes to e-commerce; just ask Amazon.

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How to Price a Product on Amazon: Best Tips

Algopix

Pricing your product on Amazon is a complex and challenging process that requires proper planning and research. One of the most important aspects of selling on Amazon is pricing your product. Pricing your product correctly is essential for making a sale, and is an important part of creating a successful Amazon business.

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5 Ecommerce Marketing Tips to Boost Sales

Omnisend

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes.

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9 Local E-Commerce Marketing Tips To Drive More Foot Traffic To Your Store

Kissmetrics

According to 2017 BigCommerce study , 58% of US consumers hate paying for shipping, and 34% think product return process is difficult when shopping online. All of these are e-commerce pain points that can actually serve as huge growth opportunities for brick-and-mortar retailers. Buy online, pick up in store (BOPIS).

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Yotpo Review and Pricing: What’s It All About? Reveal Pricing and Features

Ecommerce Platforms

Yotpo integrates with various ecommerce platforms to seamlessly slot into your existing tech stack and does have a robust integration network with other ecommerce marketing tools. Then, you can offer specific rewards within each tier, such as free shipping, early access to new products, sales, or a birthday gift.

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3 Ecommerce Logistics Trends that are Changing Retail Right Now

Retail TouchPoints

The same study suggests this trend is only expected to continue: by 2027, the global retail ecommerce market is projected to grow by 39% and surpass the $8 trillion mark. As ecommerce sales continue to grow, so does the focus on logistics, enabling retailers to meet the rising demand for shipping. trillion in 2024 to $1.57

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