Optimizely

JANUARY 30, 2018

But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. A study from IDC also showed that consumers who shop on multiple channels have a 30% higher lifetime value. What is an omnichannel marketing strategy?

Omnichannel 191

Omnichannel eCommerce Marketing Marketing eCommerce 191

Groove

JULY 28, 2020

With the prevalence of social media, businesses are constantly feeding their audiences with unique and engaging content on a variety of channels ? Fulfill your audience's expectations by creating a solid eCommerce marketing strategy to increase engagement, nurture users through the buyer's journey and drive more conversions.

Social Media 269

Social Media Marketing Webinar White Paper 269

Omnisend

JANUARY 6, 2021

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes.

eCommerce Marketing 179

eCommerce Marketing eCommerce Marketing Live Chat 179

Groove

OCTOBER 3, 2024

Unlike traditional marketing firms that may focus on print, radio, or television advertising, digital marketing companies utilize online channels like search engines, social media , email, and websites to promote your brand. In addition to reviews, you can also check out any case studies that the company offers.

eCommerce 295

eCommerce Marketing Social Media PPC 295

BigCommerce

NOVEMBER 2, 2017

Gary Vaynerchuk’s “ Jab, Jab, Jab, Right Hook ” method for increase followers and sales through social media. The importance of mobile and social optimization ( 89% of smartphone usage is spent on social media apps! ) You can get more backlinking advice in our Ecommerce SEO Guide. Utilize social media.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

Omnisend

MARCH 31, 2021

A 2019 study from the Harvard Business School demonstrated that influencers are the major source of information for customers in making a beauty purchase decision. A 2019 study by Mediakix found that 80% of marketers who utilized influencer marketing found it to be an effective strategy, with 35% claiming it “very effective.”.

eCommerce Marketing 204

eCommerce Marketing Beauty and Health eCommerce Marketing 204

BigCommerce

MARCH 3, 2017

This will show you the most recent content created by that competitor as well as what social media platforms their content has been shared on the most. Here is an example search: You can see the most recent content written and what social media platforms their content was shared on. Do market related studies.

PPC 417

PPC eCommerce Social Media Blog 417

BigCommerce

APRIL 18, 2018

This is where you should be tracking and analyzing metrics related to inbound traffic to your store, email, and social media engagement. When reaching out to potential media partners and influencers, you will need to better understand their audience reach and readership numbers (for bloggers). Revenue/Conversions.

Download 418

Download eCommerce Social Media Shopping Carts 418

BigCommerce

FEBRUARY 1, 2018

Let’s say that you are a solopreneur that has to handle emails from customers, packaging and shipping products, and marketing via your social media networks. Check social media network notifications and post a new update to your social media networks twice a day. Schedule social media.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Kissmetrics

SEPTEMBER 19, 2020

Increase qualified website traffic Increase time on site Add more subscribers to your email list Add followers to your social media accounts Increase sales Increase upsells Increase average order values Decrease expenses and marketing costs Improve customer retention. The 6 Top Ecommerce Agencies.

eCommerce 275

eCommerce eCommerce Marketing Shipping Costs Shopify 275

Groove

JUNE 9, 2021

Many eCommerce marketers struggle with this concept. With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. 90% of all marketers have said that social media has increased exposure. The right content.

Marketing 289

Marketing Social Media Customer Loyalty Shopping Carts 289

Optimizely

AUGUST 15, 2018

Because Aaron is constantly interviewing Shopify Plus brand leaders for case studies, he has had a front seat to watch upstart brands grow from nothing to millions in sales in just a few years. In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

BigCommerce

OCTOBER 17, 2017

It’s very easy nowadays to connect with people on social media based on their physical location. consumers have engaged with brands on social media. 59% of those surveyed by Hootsuite said they appreciate the speed and convenience of using social media as a customer service platform. Customer service.

Marketing 713

Marketing Social Media Events Beauty and Health 713

Retail TouchPoints

JULY 22, 2021

In recent years, the rise of social media has given unprecedented power to activist movements around the globe. Key takeaway: Retailers need to manage the risks associated with social media and ensure they implement the best practices in their digital communications. Product boycotts. Increased competition from Amazon.

eCommerce 306

eCommerce Retail Payment Services Social Media 306

Retail TouchPoints

AUGUST 6, 2024

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. Finally, TikTok has rapidly entered the U.S.

eCommerce 278

eCommerce Social Media Fashion B2C 278

Groove

NOVEMBER 12, 2020

Also, dedicate time to see how your customers are talking about your brand on social media. We've mentioned before that it costs about 5 times more to gain new customers than it does to retain existing ones, and a study from Adobe found that loyal customers generate 3 to 7 times more revenue per visit. Reward Loyal Customers.

Customer Experience 258

Customer Experience Improvements Customer Social Media 258

Traffic and Sales

MARCH 16, 2017

Second Strategy: Borrow reputation & build social media traffic via Instagram marketing. Just from doing that exercise, you now have two content templates that you can use: 1) for creating “X tips” articles and 2) a case study article. Product placements Instagram is another source of high converting traffic.

eCommerce Marketing 186

eCommerce Marketing Shopify eCommerce Marketing 186

BigCommerce

AUGUST 13, 2018

It’s all about moving beyond your website and exploring channels such as marketplaces, social media, and comparison shopping engines. But according to a study by BazaarVoice , 76% of Prime Day shoppers plan to visit other channels before purchasing from Amazon. Social media channels.

Multi-channel 263

Multi-channel Channel Comparison Shopping Shipping Costs 263

Retail TouchPoints

JUNE 8, 2022

It’s only become more challenging as data sources have multiplied in recent years to encompass different social media networks as well as other customer touch points. Shirley Gao: My career started with my computer science studies, and then I started as a software developer. They are very mobile-savvy.

Social Media 278

Social Media Customer Data Shipping Costs Management 278

BigCommerce

DECEMBER 8, 2017

Not only can a CRM act as a virtual Rolodex, it’ll also keep every email, call, and social media interaction in one place so you can see at a glance your previous communication with a reporter or publication. Three of the The Next Web’s top five posts from the past half year are about social media. What do you think?

eCommerce 340

eCommerce Article Reference Social Media 340

Groove

OCTOBER 1, 2020

To help you reach more customers, drive more traffic and increase conversions, we're sharing 10 eCommerce strategies that will help you exceed your revenue goals. Establish a social media branding strategy. Take advantage of marketing tools. Have an optimized email marketing strategy. Create buyer personas.

eCommerce 209

eCommerce Social Media SEO Mobile 209

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Kissmetrics

JULY 7, 2021

Social media, mobile apps, in-app ads, artificial intelligence, augmented reality, and more have promised to help us put experience at the forefront. It also explores security issues and case studies. They also talk about how this supports e-commerce marketing and the benefits of having everything together under one digital hub.

eCommerce 271

eCommerce Webinar eCommerce Marketing Books 271

Korona

JANUARY 6, 2023

The world of social media has allowed even the smallest businesses to proliferate in a highly-competitive eCommerce industry. An eCommerce business can generate thousands or more customers with just one viral post on any platform. The Impact of Social Media Marketing on Brands. Mercedes Benz.

Social Media 52

Social Media eCommerce Marketing POS 52

BigCommerce

AUGUST 1, 2018

Building your email list might not sound like a huge deal when you’re in the ecommerce space , but it can have a huge impact on your sales. According to a Marketo study , 96% of consumers who land on a website aren’t yet ready to buy. Case studies work, as well. Some marketers shy away from popups altogether. Likability.

Presentation 410

Presentation Books Marketing Improvements 410

BigCommerce

MAY 30, 2017

The first popup ad flashed onto the scene in the mid-’90s, and since then online marketers have weighed the downsides of using popups — annoying customers, interrupting user experience, even slowing down page speeds — with the fact that popups are really, really effective. Email prompts purchases at 3 times the rate of social media.

Subscription 409

Subscription BigCommerce Shipping Costs Merchant Services 409

Groove

DECEMBER 2, 2019

A recent study reported that 78% of American consumers discovered products on Facebook. It’s undeniable that Facebook users have a big impact on the profitability of eCommerce. Why Should You Use Facebook eCommerce Ads? Case Study. Case Study. Case Study. Carousel Ads. Lead Generation Ads.

eCommerce 230

eCommerce Social Media Other Information 230

Groove

MARCH 8, 2024

One of the main factors to consider when growing your brand is choosing an email marketing platform that meets the needs of your business. Both Omnisend and Klaviyo are leading options as top-tier eCommerce marketing solutions, and their offerings are similar. However, the two tools cater to different types of audiences.

Marketing 195

Marketing WooCommerce Multi-channel Social Media 195

BigCommerce

JANUARY 25, 2018

Branding should be central to every decision your company makes, including: Your social media posts. All your marketing efforts. Lifestyle shots, ones that tell a story, are best suited for social media, blog posts, emails, and other marketing channels at the top of your conversion funnel. Website updates.

White Paper 419

White Paper Clothing Improvements Outdoor 419

Inflow Insights

OCTOBER 14, 2021

B2B eCommerce Marketing Strategies for PPC. B2B eCommerce Marketing Strategies for CRO. Publish unique case studies. Publish unique case studies for customer segments. Case studies that feature client testimonials and successes are crucially important for B2B businesses. Optimize branded campaigns.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Inflow Insights

MARCH 26, 2020

In this eCommerce PPC data analysis case study, we will show you how this process of connecting the data between Google Analytics, Google Ads, and unique business stats resulted in 72% more transactions at an 8% increase in spend year over year. So, what should eCommerce businesses take away from this case study?

PPC 130

PPC eCommerce Conversion Optimization Social Media 130

Optimizely

AUGUST 14, 2018

Why should you care about psychology if you’re in the world of ecommerce marketing? According to one study , the majority of consumers want brands to show and take an active interest in understanding their needs before they’d even consider purchasing. Maslow’s Hierarchy of Needs. Act on the psychology.

Customer Loyalty 268

Customer Loyalty Customer Social Media Events 268

Retail TouchPoints

NOVEMBER 4, 2021

The very nature of the modern ecommerce market means brands have to constantly evolve to meet the expectations of savvy consumers who want shopping to feel like an experience — not just a transaction. According to a recent study by Brightpearl , one in five U.S. Think QVC — but in 2021 (in other words, with influencers).

Arts 147

Arts Social Media Merchant Services Payment Services 147

Kissmetrics

JUNE 7, 2021

Should your brand make a serious, emotional ad or produce fun, light-hearted content on social media? By the time we’re done here, you’ll have more than just an e-commerce marketing vision board. Each element can make or break your Father’s Day sales event, so take the time to study each example closely.

eCommerce 219

eCommerce Marketing Social Media Events 219

Kissmetrics

JUNE 7, 2018

E-commerce marketing professionals now have a viable window to create a new and improved channel for generating sales. Social proof is one of the best ways to increase trust in your brand and improve conversions. Then, start leveraging your social media presence to build a pool of user-generated content.

eCommerce 221

eCommerce SEO Social Media Improvements 221

ESW

AUGUST 7, 2019

Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. When You Have Big Goals to Achieve Are you expanding your product offering into new markets or moving to a DTC setup for the first time in the company’s history?

eCommerce Marketing 96

eCommerce Marketing eCommerce Marketing Social Media 96

BigCommerce

JUNE 6, 2017

InSkin Media studied U.S. According to an Infolinks study, 86% of U.S. Show personalized ads in social media feeds (33%). 69% of shopping carts are abandoned (based on 37 different studies). Limiting your opportunity to buyers who have a long conversion path. Mistake #3. Don’t bury your ads in plain sight.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419