Omnisend

JANUARY 6, 2021

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes.

eCommerce Marketing 180

eCommerce Marketing eCommerce Marketing Live Chat 180

Optimizely

JANUARY 30, 2018

But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. A study from IDC also showed that consumers who shop on multiple channels have a 30% higher lifetime value. What is an omnichannel marketing strategy?

Omnichannel 191

Omnichannel eCommerce Marketing Marketing eCommerce 191

Groove

JULY 28, 2020

With the prevalence of social media, businesses are constantly feeding their audiences with unique and engaging content on a variety of channels ? Fulfill your audience's expectations by creating a solid eCommerce marketing strategy to increase engagement, nurture users through the buyer's journey and drive more conversions.

Social Media 259

Social Media Marketing Webinar White Paper 259

Retail TouchPoints

AUGUST 6, 2024

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. Finally, TikTok has rapidly entered the U.S.

eCommerce 275

eCommerce Social Media Fashion B2C 275

Korona

NOVEMBER 3, 2022

Social media is one of the most important online consumer markets for eCommerce ventures. In the age of social media, shoppers are constantly connected online. Social selling offers you a unique opportunity to influence buyers. What is social selling? What Is Social Selling?

Social Media 52

Social Media eCommerce Merchant Services Payment Services 52

Groove

MARCH 8, 2024

One of the main factors to consider when growing your brand is choosing an email marketing platform that meets the needs of your business. Both Omnisend and Klaviyo are leading options as top-tier eCommerce marketing solutions, and their offerings are similar. However, the two tools cater to different types of audiences.

Marketing 195

Marketing WooCommerce Multi-channel Social Media 195

Inflow Insights

OCTOBER 14, 2021

B2B eCommerce Marketing Strategies for PPC. B2B eCommerce Marketing Strategies for CRO. Publish unique case studies. Publish unique case studies for customer segments. Case studies that feature client testimonials and successes are crucially important for B2B businesses. Optimize branded campaigns.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Onilab User Guides

DECEMBER 28, 2018

And, if you fail to integrate it with your marketing strategy, you’re likely to lose the race to survive in the ever-growing online retail ecosystem. Here is how to build a strong data-driven e-commerce marketing strategy that really works. The set-and-forget principle doesn’t work in the world of e-Commerce marketing.

eCommerce Marketing 40

eCommerce Marketing eCommerce Marketing Social Media 40

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Prisync

MARCH 13, 2018

All things aside, even with the greatest marketing campaign in the world, if you don’t know your audience, it won’t gain traction and you won’t get your ideas in front of the people that truly matter: your audience. The best way for you to understand your audience is to study them. Social Media. Where do they hang out?What

Consumer Electronics 41

Consumer Electronics eCommerce Marketing eCommerce Electronics 41

Groove

JUNE 9, 2021

Many eCommerce marketers struggle with this concept. With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. 90% of all marketers have said that social media has increased exposure. The right content.

Marketing 278

Marketing Social Media Customer Loyalty Shopping Carts 278

Kissmetrics

SEPTEMBER 19, 2020

Increase qualified website traffic Increase time on site Add more subscribers to your email list Add followers to your social media accounts Increase sales Increase upsells Increase average order values Decrease expenses and marketing costs Improve customer retention. The 6 Top Ecommerce Agencies.

eCommerce 275

eCommerce eCommerce Marketing Shipping Costs Shopify 275

BigCommerce

AUGUST 17, 2017

As both the use of ad blockers and the amount of time people spend on social media continues to rise, the effectiveness of traditional advertising has taken a nosedive. The answer lies in influencer marketing. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective.

Marketing 419

Marketing Social Media Blog Recommendation 419

Retail TouchPoints

NOVEMBER 4, 2021

The very nature of the modern ecommerce market means brands have to constantly evolve to meet the expectations of savvy consumers who want shopping to feel like an experience — not just a transaction. According to a recent study by Brightpearl , one in five U.S. Think QVC — but in 2021 (in other words, with influencers).

Arts 147

Arts Social Media Merchant Services Payment Services 147

Groove

OCTOBER 1, 2020

To help you reach more customers, drive more traffic and increase conversions, we're sharing 10 eCommerce strategies that will help you exceed your revenue goals. Establish a social media branding strategy. Take advantage of marketing tools. Have an optimized email marketing strategy. Create buyer personas.

eCommerce 207

eCommerce Social Media SEO Mobile 207

ESW

AUGUST 7, 2019

Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. When You Have Big Goals to Achieve Are you expanding your product offering into new markets or moving to a DTC setup for the first time in the company’s history?

eCommerce Marketing 96

eCommerce Marketing eCommerce Marketing Social Media 96

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. Content Pruning Case Study #2. Content Audit Strategies.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Groove

NOVEMBER 12, 2020

Also, dedicate time to see how your customers are talking about your brand on social media. We've mentioned before that it costs about 5 times more to gain new customers than it does to retain existing ones, and a study from Adobe found that loyal customers generate 3 to 7 times more revenue per visit. Reward Loyal Customers.

Customer Experience 249

Customer Experience Improvements Customer Social Media 249

Retail TouchPoints

JULY 22, 2021

In recent years, the rise of social media has given unprecedented power to activist movements around the globe. Key takeaway: Retailers need to manage the risks associated with social media and ensure they implement the best practices in their digital communications. Product boycotts. Increased competition from Amazon.

eCommerce 306

eCommerce Retail Payment Services Social Media 306

Inflow Insights

MARCH 26, 2020

In this eCommerce PPC data analysis case study, we will show you how this process of connecting the data between Google Analytics, Google Ads, and unique business stats resulted in 72% more transactions at an 8% increase in spend year over year. So, what should eCommerce businesses take away from this case study?

PPC 130

PPC eCommerce Conversion Optimization Social Media 130

Groove

MARCH 5, 2024

Whether you’re an eCommerce retailer, brick-and-mortar store, or service-based business, choosing the best email marketing tool is essential for promoting your company and growing your audience. For eCommerce stores specifically, studies show that 55% of online shoppers prefer to communicate with companies via email.

Live Chat 207

Live Chat eCommerce Platforms WooCommerce Shopify 207

Retail TouchPoints

JUNE 8, 2022

It’s only become more challenging as data sources have multiplied in recent years to encompass different social media networks as well as other customer touch points. Shirley Gao: My career started with my computer science studies, and then I started as a software developer. They are very mobile-savvy.

Social Media 278

Social Media Customer Data Shipping Costs Management 278

Payoneer

MARCH 4, 2019

If you are a B2C business and influencers aren’t part of your eCommerce marketing strategy, you’re missing out on a piece of the profitable pie. They typically have massive fan bases and large numbers of social media followers — usually more than 100,000. Why Are Social Media Influencers Important?

Social Media 30

Social Media eCommerce eCommerce Marketing Marketing 30

RetailMinded

FEBRUARY 2, 2021

As a marketplace seller, you’re probably familiar with the standard advice for e-commerce marketing: take out ads on sites like Google, issue coupons, and use social media to name just a few examples. We turned to two experts at DealNews to get their best insider tips on how to market your marketplace store.

Marketing 105

Marketing eCommerce Marketing eCommerce Small Business Retail 105

Sailthru

JULY 14, 2023

Email is the single most common online purchase channel for Gen X consumers, outperforming SMS, banner advertisements, social media posts and social media advertisements, all by considerable margins. Gen X Consumer Trend Index on some of their preferences and purchasing habits.

Marketing 78

Marketing Social Media Mobile Consumer 78

Sailthru

JULY 14, 2023

Email is the single most common online purchase channel for Gen X consumers, outperforming SMS, banner advertisements, social media posts and social media advertisements, all by considerable margins. Gen X Consumer Trend Index on some of their preferences and purchasing habits.

Marketing 78

Marketing Social Media Mobile Consumer 78

Traffic and Sales

MARCH 16, 2017

Second Strategy: Borrow reputation & build social media traffic via Instagram marketing. Just from doing that exercise, you now have two content templates that you can use: 1) for creating “X tips” articles and 2) a case study article. Product placements Instagram is another source of high converting traffic.

eCommerce Marketing 186

eCommerce Marketing Shopify eCommerce Marketing 186

eCommerce CEO

NOVEMBER 23, 2018

When it comes to analyzing ecommerce markets, there’s one thing that matters the most. It’s product/market fit. Even if you are an idea guru that can come up with 50 good ideas in your bathroom, it is essential that you find product/market fit to validate demand. Step 2: Study Their Content.

eCommerce Marketing 96

eCommerce Marketing eCommerce Marketing Social Media 96

BigCommerce

OCTOBER 17, 2017

It’s very easy nowadays to connect with people on social media based on their physical location. consumers have engaged with brands on social media. 59% of those surveyed by Hootsuite said they appreciate the speed and convenience of using social media as a customer service platform. Customer service.

Marketing 713

Marketing Social Media Events Beauty and Health 713

Inflow Insights

JANUARY 31, 2022

And today’s case study is the living proof. Gone are the days of devoting all of your budget and attention to a single marketing channel. To succeed in today’s varied eCommerce market, you need a strategy that incorporates several channels, working in tandem for full-funnel success. As a reminder, iOS 14.5 Before iOS 14.5,

Social Media 128

Social Media Multi-channel PPC Channel 128

Optimizely

AUGUST 15, 2018

Because Aaron is constantly interviewing Shopify Plus brand leaders for case studies, he has had a front seat to watch upstart brands grow from nothing to millions in sales in just a few years. In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

Kissmetrics

JULY 7, 2021

Social media, mobile apps, in-app ads, artificial intelligence, augmented reality, and more have promised to help us put experience at the forefront. It also explores security issues and case studies. They also talk about how this supports e-commerce marketing and the benefits of having everything together under one digital hub.

eCommerce 271

eCommerce Webinar eCommerce Marketing Books 271

BigCommerce

NOVEMBER 2, 2017

Gary Vaynerchuk’s “ Jab, Jab, Jab, Right Hook ” method for increase followers and sales through social media. The importance of mobile and social optimization ( 89% of smartphone usage is spent on social media apps! ) You can get more backlinking advice in our Ecommerce SEO Guide. Utilize social media.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

BigCommerce

AUGUST 13, 2018

It’s all about moving beyond your website and exploring channels such as marketplaces, social media, and comparison shopping engines. But according to a study by BazaarVoice , 76% of Prime Day shoppers plan to visit other channels before purchasing from Amazon. Social media channels.

Multi-channel 263

Multi-channel Channel Comparison Shopping Shipping Costs 263

Groove

DECEMBER 2, 2019

A recent study reported that 78% of American consumers discovered products on Facebook. It’s undeniable that Facebook users have a big impact on the profitability of eCommerce. Why Should You Use Facebook eCommerce Ads? Case Study. Case Study. Case Study. Carousel Ads. Lead Generation Ads.

eCommerce 224

eCommerce Social Media Other Information 224

Kissmetrics

JUNE 7, 2021

Should your brand make a serious, emotional ad or produce fun, light-hearted content on social media? By the time we’re done here, you’ll have more than just an e-commerce marketing vision board. Each element can make or break your Father’s Day sales event, so take the time to study each example closely.

eCommerce 219

eCommerce Marketing Social Media Events 219

BigCommerce

APRIL 18, 2018

This is where you should be tracking and analyzing metrics related to inbound traffic to your store, email, and social media engagement. When reaching out to potential media partners and influencers, you will need to better understand their audience reach and readership numbers (for bloggers). Revenue/Conversions.

Download 418

Download eCommerce Social Media Shopping Carts 418