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ERPs are essential in allowing retailers to offer multichannel experiences to their customers. This is the typical BigCommerce framework for retailers with existing ERPs: Of course, the ecommerceplatform is only a cog in the machine of complete data orchestration for retailers. Steve Deckert, Co-Founder, Smile.io.
For most merchants, customers find themselves underutilizing the features and overinvesting for the value that they get out of the platform. The platform quickly becomes bloatware: expensive to maintain, slow to modify, and very poor at handling the delicate mix of mitigating consumer front-end load and internal performance.
In the World of ‘Attention Commerce,’ a Multi-Channel Presence is Key. And then on the other side you have ecommercetechnology advancing enough to be able to power headless capabilities, like a headless checkout within someone else’s app.
Among various e-commerceplatforms, Magento is the most popular open-source e-commerceplatform provider loaded with rich features aims to help e-commerce entrepreneurs to grow their businesses. Ampersand’s primary technology suite includes Magento (e-commerceplatform).
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