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For retailers, 3P commerce provides the ability to offer an increased selection of products and helps reduce the risks of managingfulfillment — an issue we saw firsthand with recent supply chain disruptions,” said Lou Keyes, CEO of Rithum in comments shared with Retail TouchPoints.
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Over time things like item numbers, references, catalogs, SKUs , images and videos, translations, localizations, documentation, custom attributes and more become impossible to manage. Once other factors are added like trying to manage multiple price lists, geographic locations, languages, currencies, promotions, etc. Let’s dive in.
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