The Math Behind Abandoned Cart Email Success – and How to Set It Up to Earn 25% More Sales
BigCommerce
APRIL 14, 2017
And, when you have their email, you can trigger an abandoned cart series to bring that customer back and earn their sale. These Stats Show the Top Reasons for Shopping Cart Abandonment. 61%: Extra costs (shipping, taxes, fees) were too high. 24%: Couldn’t see or calculate total order cost up-front.
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