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This is because ERPs rely heavily on EDI and APIs to sync with outside systems. EDI is the more traditional approach and still often used in B2B and wholesale channels, and Walmart specifically. An ERP is the only sensible way to approach and sustain an omnichannel operation. The Aggregation Pattern.
What to Know Before You Go: Skullcandy is a true omnichannel business. To make this work, they use a PIM developed by Jasper Studios as their single source of truth, pulling in BigCommerce as Commerce-as-a-Service, serving up their hosted sites and online experiences as well as taking PCI Compliance mitigation off their plates.
SaaS technologies like BigCommerce are also often used here in place of decoupled carts due to their low total cost of ownership and API flexibility. Kibo is an omnichannel platform provider which acquired the SaaS ecommerce platform Mozu in 2016. Other decoupled solutions a CaaS provider works with include: CMS.
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