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On the flip side, brands that have excelled at direct to consumer are looking at the wholesale model to see where they can increase revenue. Mobile conversion rate is up 272% and mobile revenue is up 193% since this time last year!”. Join the Ecommerce Growth Summit. Traditionally B2B retailers are going direct to consumer.
SaaS technologies like BigCommerce are also often used here in place of decoupled carts due to their low total cost of ownership and API flexibility. While this route makes sense for some extremely complex businesses, it usually results in higher expenses and lower revenues. Cloud-hosted ecommerce platforms.
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