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What Does ‘Omnichannel’ Mean in 2021? How Marketplaces are Reshaping the Digital Landscape

Retail TouchPoints

In the World of ‘Attention Commerce,’ a Multi-Channel Presence is Key. As the ecommerce wars heat up, BigCommerce is making a name for itself as one of the top facilitators of digital trade, alongside competitors such as Shopify, Adobe Commerce and Salesforce Commerce Cloud.

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How Manufacturers Can Put eCommerce at the Center of Their Growth Strategy

Kibo

According to Statista, it is estimated that 17% of B2B sales will come from digital channels in 2023. Also, the North American B2B eCommerce market is expected to hit $1.8 In the ever-evolving world of eCommerce, manufacturers are constantly seeking ways to improve their online presence and reach customers more effectively.

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How 3 Global Brands Scaled Using a Product Information Management (PIM) Solution

BigCommerce

Mid-market and enterprise organizations with large, complex product catalogs often suffer the most as they add and edit volumes of products at a rapid pace across multiple channels. Increased customer dissatisfaction due to incomplete, out-of-date, or inconsistent data across channels. Depleted or overstocked inventory.

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Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

It’s critical for B2B companies to create immersive, contextual commerce experiences—as personal as a sales rep, but with much wider reach. Multi-touchpoint commerce. Yet, according to Forrester , only 23% of B2B marketers feel they have customer-centric systems that allow multi-touchpoint commerce.

B2B 141
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The New E-Commerce Roadmap for Brands

ChannelAdvisor

Surveys have long shown that eight in 10 consumers are loyal to brands , and that 55% of shoppers would prefer to buy directly from brands rather than multi-brand retailers. This is precisely what the e-commerce specialists at ChannelAdvisor have created in their all-new eBook, A Guide to E-Commerce for Brands.

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The Empowered Marketer: Brands at the Forefront of Ecommerce

Optimizely

In the recent Mary Meeker internet trends report, she had a graph of all these companies scaling to over $100 million through the use of social media and other channels. When it comes to ecommerce technology, what do you think are some of the biggest challenges facing B2C marketers? One is crossing the mobile divide.

eCommerce 305
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How Will Online Buying Evolve in 2022 and Beyond?

GetElastic

Now that that the dust is settling, we are moving from reactive to a more proactive planning for eCommerce and while there was a rush to pivot online back in 2020, our buyers are now discussing how to improve and or replace what was in place and looking to “ future proof” their eCommerce approach going into 2022. Learn More.