BigCommerce

AUGUST 10, 2018

Achieve organic search visibility and decrease paid PPC costs, subsequently increased ROAS or testing new keyword waters with the saved money. This strategy is a hallmark of brands looking to: Build community and customer lifetime value through their owned website rather than through a marketplace like Amazon.

eCommerce 365

eCommerce WooCommerce BigCommerce Download 365

BigCommerce

FEBRUARY 13, 2018

Google Adwords was introduced in 2000 as a way for ecommerce businesses to advertise to people using the Google search tool. With the help of short text ad copy and display URLs, online retailers began using the tool in a pay-per-click (PPC) context. Other ecommerce technology platform providers launched in the same era.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

ecomdash

MARCH 19, 2019

Knowing your biggest referral sources allows you to customize your marketing campaigns, i.e., taking money from lackluster Twitter ads and putting it into more effective PPC Google ads. Start with the big picture in the Channels tab: search engine results, social media, emails, etc. From there, you can compare individual sources.

eCommerce 60

eCommerce Social Media Shipping Mobile 60