article thumbnail

The Unexpected Matchmakers: How Commerce Media is Fueling Brand Partnerships this Holiday Season

Retail TouchPoints

By embracing the power of commerce media and thinking outside the box, brands can forge unexpected partnerships that drive growth, enhance customer engagement and create a more memorable holiday season for shoppers. Laura Cosgrove is a seasoned executive with extensive experience in ecommerce technology.

Travel 173
article thumbnail

The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

Things to Consider When Choosing an Ecommerce Platform. Social media integration. Social commerce is getting more important by the day. Advertising to social media users is a must if you want to capture a massive and engaged audience. Are social media sharing links on PDP supported?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Empowered Marketer: Brands at the Forefront of Ecommerce

Optimizely

In the recent Mary Meeker internet trends report, she had a graph of all these companies scaling to over $100 million through the use of social media and other channels. When it comes to ecommerce technology, what do you think are some of the biggest challenges facing B2C marketers?

eCommerce 305
article thumbnail

The 10 Ingredients of Great Content Writing

Kissmetrics

For instance: Bad: How to improve your marketing Better: How to do better small business marketing Best: How to do social media marketing for SaaS startups. WooCommerce is the single most popular e-commerce technology solution on the market. WooCommerce.

SEO 358
article thumbnail

The Ultimate Guide to Ecommerce Replatforming and Data Migration

BigCommerce

There are 3 pain points that often forces brands to migrate to new technology – and all of them are signals that you should have done it much, much sooner. Your 3 options when it comes to ecommerce technology. Mobile Commerce: Specific design and funnel for mobile devices in the wake of mobile-first customer expectations.

article thumbnail

eCommerce Tech Stack: Choosing the Right Fit for 2024 & Beyond

Groove

Choosing the right tech stack for your eCommerce store is crucial for ensuring a seamless user experience, scalability, and integration with other essential business processes. Integration Options The availability of plugins and integrations can significantly impact your eCommerce technology stack functionality and efficiency.

eCommerce 195
article thumbnail

AI: Hype vs. Reality

Retail TouchPoints

Ahmed Naiem is an ecommerce technology and retail industry veteran with over 20 years’ experience growing leading multinational organizations. The tech partner promise needs to live up to the hype with measurable, quantifiable results — in other words, “CFO Math.”