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Welcome to E-Commerce Unlocked: Your Free E-Commerce Marketing Course

Kissmetrics

E-commerce is booming. There are currently 24 million e-commerce sites and counting. So if you want to create an online business, one of the best ones to create is an e-commerce store. But how do you market it? Introducing E-Commerce Unlocked. Lesson #3: Marketing Channels.

eCommerce 363
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Mastering eCommerce Email List Growth: A Comprehensive Guide

Groove

Since the beginning of eCommerce, email marketing has been one of the most effective ways to reach customers, and this is still true even in today's crowded digital landscape. However, the biggest key to successful email marketing for eCommerce is building an email subscriber baseand this is often easier said than done.

eCommerce 317
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Benefits of Content Marketing for eCommerce: 10 Reasons to Start Now

Groove

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. A quality eCommerce content strategy provides more ways for potential customers to find your store.

eCommerce 328
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Omnichannel vs. Multichannel eCommerce: Key Differences to Know

Groove

For your eCommerce business to excel, you need a plan that helps you determine how you will develop online content and engage your users. Omnichannel and multichannel eCommerce marketing tend to be the two dominant methods that internet retailers use to distribute content and determine how their content and platforms interact with each other.

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How a Content Marketing Agency Drives eCommerce Blog Success

Groove

Creating an effective eCommerce blogging strategy is a powerful way to attract new customers and drive sales. Thanks to these dual benefits, blog content marketing for eCommerce remains one of the most effective digital marketing avenues for brands to consider.

Blog 367
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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

There are an estimated 12 to 24 million e-commerce stores. Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores.

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How to Run an Omnichannel E-Commerce Marketing Campaign

Kissmetrics

That’s the crux of an omnichannel e-commerce marketing campaign. This article walks you through precisely what omnichannel e-commerce looks like, why it is crucial for e-commerce brands, and how you can create your own killer omnichannel e-commerce marketing campaign.