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What Is an Omnichannel eCommerce Platform for Online Retailers?

Groove

An omnichannel retail strategy serves as a powerful way for your eCommerce store to reach a wider audience of shoppers. However, maintaining a seamless and on-brand experience for your customers is still key, and this becomes a lot more difficult when you are managing a wide range of channels. What Is an Omnichannel eCommerce Platform?

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Wholesale B2B eCommerce: Platforms, Trends & Tools You Need

Groove

Introduction The explosive growth of wholesale B2B eCommerce is transforming how businesses operate in the wholesale industry. Valued at over $30 trillion in 2024 , the global B2B eCommerce market is growing faster than B2C, with a compound annual growth rate (CAGR) of over 16 percent.

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Welcome to E-Commerce Unlocked: Your Free E-Commerce Marketing Course

Kissmetrics

E-commerce is booming. There are currently 24 million e-commerce sites and counting. So if you want to create an online business, one of the best ones to create is an e-commerce store. But how do you market it? Introducing E-Commerce Unlocked. Lesson #2: Sales Channels.

eCommerce 363
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6 Alternatives to Amazon For E-commerce

Kissmetrics

trillion , Amazon has dominated the e-commerce sector for years, leaving many of its competitors in the shade. There are many good reasons to broaden your e-commerce horizons. Why You Should Use an Alternative to Amazon for Your E-commerce Business. With a net worth of $1.7 How important is the ease of use?

eCommerce 357
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Generative AI in Retail: 4 Predictions for 2025

Retail TouchPoints

It also can enhance marketing by correlating visual trends in product images with purchasing behavior. In physical stores, AI-driven digitization of the shopping experience will guide customers via interactive kiosks or smartphone apps, seamlessly integrating online and offline channels.

eCommerce 302
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7 B2B Ecommerce Trends + 13 B2B Brands Changing How Businesses Buy

BigCommerce

B2B ecommerce will reach $1.2 Just by the end of 2017, Forrester expects B2B ecommerce to reach $889 billion and represent 11% of total B2B sales in the U.S. And no B2B seller can afford to ignore the reality that if they do not have an ecommerce arm, they will 100% miss out on sales and long-term deals. Let’s dive in. .

B2B 251
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How to Use Promoted Videos to Generate More E-commerce Sales

Kissmetrics

Organic and promoted videos serve multiple purposes for consumers in their increasingly multi-channel B2C journey. More than half of the participants said they switched between search and video channels (Google and YouTube) to make an informed decision about a purchase in a YouTube study.

eCommerce 281