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This differs from other types of Google PPC advertising, which are typically centered around specific channels. Performance Max campaigns offer businesses greater reach and can help organizations like yours see greater returns from PPC advertising. Conclusion: Should You Use Google Performance Max for Your eCommerce Brand?
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Perry Marshall is one of the world’s most sought after business consultants and is the author of many bestselling books in the PPC advertising industry including the Ultimate Guide To Google Adwords and the Ultimate Guide To Facebook ads. He’s consulted in over 300 industries and he’s known as the godfather of PPC. Enjoy the show!
The post How to Forecast PPC Costs and Revenue appeared first on Practical Ecommerce. Does increased spend on Google Ads produce more revenue? Here's a framework to help decide.
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