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How to Use Google Performance Max to Supercharge eCommerce Campaigns

Groove

This differs from other types of Google PPC advertising, which are typically centered around specific channels. Performance Max campaigns offer businesses greater reach and can help organizations like yours see greater returns from PPC advertising. Conclusion: Should You Use Google Performance Max for Your eCommerce Brand?

PPC 306
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8 eCommerce PPC Tips To Increase Your Ad Conversion

Groove

8 eCommerce PPC Tips. If you want to improve your paid media conversion rate, follow these 8 PPC tips convert searchers into customers: Know your demand curve. If you're just getting started with paid search, we recommend setting your schedule to 24/7. That's why our team is here to help. Show ads at the right time.

PPC 367
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10 PPC Landing Page Best Practices

Groove

Whether you're just getting started with eCommerce PPC or are already a self-proclaimed expert when it comes to social media advertising and Google Ads, these PPC landing page best practices will help you optimize your ad campaigns and, hopefully, convert more visitors into leads or customers (depending on your company's goal).

PPC 368
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Combine SEO, PPC, and Email/SMS For Robust E-Commerce Marketing

Groove

It has been said that it's never a good idea to put all your eggs in one basket, and this sentiment certainly applies to e-commerce marketing. Search engine optimization, PPC advertising, and email/SMS promotion are three core pillars of e-commerce marketing that every online retailer should leverage.

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Influencer Marketing for E-commerce: Tools and Tips to Grow Your Brand

Kissmetrics

To have a successful e-commerce platform, you have to pay to play. How Using Social Media Influencers Can Grow Your E-commerce Brand. In fact, 49% of users say they rely on recommendations from influencers on Twitter to make purchase decisions. Why Your E-Commerce Business Should Use Influencer Marketing Tools.

eCommerce 356
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The 5 Best PPC Companies of 2020

Kissmetrics

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313
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How to Create an E-Commerce Business Plan

Kissmetrics

If you ever plan on finding investors, partners, or employees for your e-commerce startup, you’ll need to know how to create a business plan. In this guide, I’m breaking down step-by-step everything you need to know about creating a powerful e-commerce business plan. What is an E-Commerce Business Plan?

eCommerce 278