Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

ROI Revolution

JUNE 22, 2017

With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. Google’s dominance in ecommerce paid search now approaches 90% of all paid search clicks. The mobile revolution continues to fuel ecommerce growth. Google (YOY).

PPC 60

PPC eCommerce Payments Payment Services 60

ROI Revolution

MAY 20, 2020

If you’ve been acclimated with Google Ads and Microsoft Ads for the last 10 weeks or longer, you’ve likely noticed COVID-19’s impact on ecommerce search interests, buyer habits, and overall performance, regardless of industry. How Coronavirus Is Impacting Ecommerce. in a matter of two weeks. Know Your Devices.

PPC 144

PPC Mobile B2B Shipping Costs 144

Inflow Insights

NOVEMBER 29, 2021

With Google limiting paid search data at unprecedented levels, accessing competitor data as a paid search marketer gets harder every single day. In this blog, I’ll walk you through how our team of paid search advertising specialists evaluates the competition for our eCommerce clients using five tools: 1.

PPC 125

PPC Search Marketing Consumer Goods Recommendation 125

ROI Revolution

OCTOBER 4, 2017

Post-desktop ecommerce is quickly becoming the new reality. Using an initial framework of our paid search marketing data to represent the mobile trend as a whole, we’ll be focusing on how to maximize your mobile effort for Paid Search & Google Shopping , Amazon advertising , and Social Media Advertising.

PPC 60

PPC Mobile eCommerce Search Marketing 60

Inflow Insights

APRIL 16, 2019

In this piece we’re going to take a systematic look at how we optimize Google Ads (formerly known as AdWords) eCommerce campaigns to find the best performing strategies. We’ll walk you through 7 different strategies that bring the best ROAS for eCommerce companies. Part 2: Google Search ads. Get started now. ).

eCommerce 156

eCommerce Mobile PPC Other 156

Lemonstand

AUGUST 30, 2018

There are businesses from hundreds of different niches operating in the e-commerce field. From software companies to online versions of brick-and-mortar stores, when it comes to marketing, everyone is headed towards one goal: make sure the channels they are using drive maximal conversion. The same applies to bookstores.

eCommerce 80

eCommerce Electronics Shipping Costs Clothing 80

Ecommerce Platforms

JULY 31, 2020

There comes a time in any ecommerce seller's journey where you'll want to ramp things up a notch and enhance your online presence. There are many ways to do this – investing in high-converting marketing campaigns, developing SEO strategies, improving your web design, etc. This is where a digital ecommerce agency comes in handy.

eCommerce 118

eCommerce Web Design SEO Beauty and Health 118

ROI Revolution

MARCH 8, 2018

In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. In part two, we’ll tackle three more of the trends that will impact brands, retailers, and ecommerce merchants in 2018. The Meteoric Rise of Voice Search. Let’s get to it!

Search Marketing 60

Search Marketing Marketing PPC Social Media 60

ROI Revolution

MAY 4, 2020

Virtually every economy on the planet is feeling the weight of COVID-19 and ecommerce on their shoulders. It feels like the entire marketing ecosystem is changing right before our very eyes. While click-through rates are rising, many industries are also seeing cost per click decline, as there’s less competition for ecommerce ads.

eCommerce 97

eCommerce Social Media Games Supplies 97

ROI Revolution

SEPTEMBER 6, 2022

For the past several years, the holiday shopping season has posed unprecedented challenges and unique opportunities for brands that sell through ecommerce. Your 2022 holiday ecommerce strategy will need to take this into account. Some brands are already seeing lower ecommerce numbers year-over-year.

eCommerce 88

eCommerce Shipping Costs Social Media PPC 88

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

GetElastic

JULY 12, 2019

Search marketing for B2B organizations often comes with unique challenges to optimize and manage profitable SEM programs thus, online strategies that work, include: Email marketing Social marketing Content marketing. Search engine marketing also referred to as paid search or pay per click (PPC).

B2B 138

B2B Social Media PPC Management 138

ROI Revolution

FEBRUARY 28, 2020

Understanding the state of paid search from all angles will allow your brand to flourish in a booming ecommerce market that is largely driven by paid search initiatives. PPC Advertising Growth: What Happened in 2019? paid search market grew nearly 18% from 2018 to 2019, reaching an all-time high of $55.2

Multichannel 99

Multichannel Mobile Search Marketing PPC 99

ROI Revolution

MARCH 4, 2020

If you’re interested in discovering best practice strategies and tactics for success that will transform you into an expert of all things digital and ecommerce marketing, then this is the podcast for you! The 2020 Ecommerce Paid Search Report. paid search market reached an all-time high of $55.2

Marketing 88

Marketing Department Stores Social Media Search Marketing 88

ROI Revolution

MARCH 30, 2023

Thorogood , an industry-leading boots brand that’s been based in the US for over 130 years, was looking to expand their online search presence and grow traffic profitably. After optimizing Thorogood’s PPC and SEO strategy thoroughly, ROI Revolution’s teams collaborated to identify the next best opportunity for growth.

Channel 78

Channel eCommerce Fashion SEO 78

ROI Revolution

APRIL 12, 2022

The growth in CPCs could explain why paid search is less of a focus this year for brands that make less than $10 million in annual revenue. 28% of marketers use automation in their PPC advertising efforts. Social Commerce. US social commerce buyers are expected to grow 6.1% million social commerce buyers.

Marketing 172

Marketing Social Media White Paper SEO 172

ROI Revolution

OCTOBER 12, 2017

Even if you know that your average customer is a woman in her mid-30s to mid-40s, the online PPC customer demographics might differ. PPC customers might skew differently than your overall average customer base. This report gives you a detailed analysis on the major pitfalls that can cripple your ecommerce business.

PPC 92

PPC B2B Other Presentation 92

ROI Revolution

JANUARY 25, 2023

In this blog, get current industry trends, obstacles, opportunities, and predictions from digital marketing experts for your 2023 digital strategy. Ecommerce videos are being put front and center more than ever across channels, including being worked into galleries on product pages and category pages.

eCommerce 78

eCommerce Social Media SEO Payments 78

ROI Revolution

JULY 3, 2018

” In today’s ecommerce landscape, customers are accessing content in more ways than ever. According to Olivia Byrd, ROI Revolution PPC Analyst: “This integration to the new platforms is exciting as it will help us in the paid search industry to optimize more efficiently and make the best decisions with more inclusive data.

Management 106

Management PPC B2C Marketing 106

ROI Revolution

OCTOBER 28, 2022

The brand turned to their PPC advertising partners at ROI Revolution for help. The paid search advertising experts at ROI identified an opportunity for the brand to expand both retail and ecommerce targeting on YouTube. Opportunity Identified. ROI in Action. Tying It All Together: ROI Nominated for Google Premier Partner Award.

PPC 78

PPC Recommendation Channel Operations 78

ROI Revolution

FEBRUARY 10, 2022

Top Trends for Ecommerce Marketers in 2022. The fifth most popular trend that digital marketing professionals named is direct to consumer , with 49.4% billion in 2019, US D2C ecommerce sales are projected to reach $151.2 Top Initiatives for Ecommerce Marketers in 2022. After hitting just $76.68

Marketing 78

Marketing Social Media White Paper PPC 78

ROI Revolution

JULY 18, 2019

What Is Paid Search? Paid search is a digital marketing strategy in which advertisers host sponsored results near the top of a search engine results page (SERP). It operates on a pay-per-click (PPC) model, meaning advertisers only have to pay up when someone clicks on the listing. Paid Search Trends.

PPC 68

PPC Mobile Internet Retail Marketing 68

ROI Revolution

AUGUST 16, 2018

Fueling Ecommerce Growth and Culture with Sylvane Marketing Director, Ryan Dobrin. Our lineup includes a number of savvy industry veterans and their expert insights are sure to provide you with answers to the questions that you — as a retail, brand, or ecommerce executive — likely struggle with on a daily basis.

PPC 60

PPC Webinar Events eCommerce 60

ROI Revolution

JULY 27, 2022

If you are like me (and anyone else who has caught onto the Performance Max and GA4 transition), you’re probably curious about all the changes taking place in the ecommerce industry. Think of your product feed as the window that ecommerce customers look through to see your business. Google Ads & Commerce Blog.

Merchant Services 78

Merchant Services PPC Blog Information 78

ROI Revolution

JULY 3, 2017

Coined by some ecommerce insiders as ‘Mobilegeddon’, this update resulted in a massive decrease in non mobile-friendly pages on the first three pages of search results. As we’ve talked about before , mobile has finally become the powerhouse that it was always predicted to be.

SEO 94

SEO Mobile Information Marketing 94

Ecommerce Platforms

MAY 24, 2023

The starting plan has all the basic features for SEO, pay per click (PPC), and social media. This gives you detailed results across platforms such as analytics solutions, ad campaign managers, and commerce platforms. These aspects make MarketMuse one of the best AI marketing tools for SEO content.

Marketing 118

Marketing SEO Social Media Payment Services 118

Inflow Insights

JUNE 21, 2021

When our clients see massive marketing wins, it’s usually after months of building upon and optimizing their campaigns. Even the most basic campaign adjustments can generate massive improvements in a short time period — and paid search marketing offers the perfect opportunity to see this in action. Here’s how we did it: 1.

PPC 136

PPC Merchant Services Search Marketing Marketing 136

eCommerce Training Academy

NOVEMBER 24, 2019

If you’re involved in eCommerce and you want to stay up-to-date on the latest trends, technologies and tactics, you must attend the most popular eCommerce conferences in 2020. This list of events is perfect for: Digital Marketing Directors/VPsv. Chief Marketing Officers. Digital Marketing Managers.

eCommerce 62

eCommerce Social Media Marketing PPC 62

ROI Revolution

JULY 2, 2020

On top of health concerns, brands across the globe are worrying about how coronavirus (COVID-19) will impact ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. 2020 Ecommerce Paid Search. 7/1 update. Post-COVID ad spend.

eCommerce 173

eCommerce Payment Services Merchant Services Small Business Retail 173

ROI Revolution

JUNE 2, 2020

On top of health concerns, brands across the globe are worrying about how coronavirus (COVID-19) will impact ecommerce as a whole. And the stock market has become increasingly volatile. Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. 6/2 update.

eCommerce 122

eCommerce Payment Services Merchant Services Shipping Costs 122

ROI Revolution

AUGUST 4, 2020

On top of health concerns, brands across the globe are worrying about how coronavirus (COVID-19) will impact ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. The ecommerce giant’s Q2 2020 numbers actually ended up totaling $88.9

eCommerce 158

eCommerce Payment Services Merchant Services Small Business Retail 158

ROI Revolution

AUGUST 5, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Ecommerce was up 8.3%

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

DECEMBER 2, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Black Friday 2021 brought in $8.9

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

JUNE 1, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Mobile ecommerce + COVID-19 stats.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 1, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Ecommerce sales rose 11.1%

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

MAY 6, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Claim your copy! May 6 update.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148