Forrester eCommerce

AUGUST 1, 2018

Marketers in all areas of the world have been abuzz about GDPR’s impact and what they need to be doing about it. The European Union’s General Data Protection Regulation (GDPR) has been in place since May 25. Forrester published a podcast on it before the regulation went into effect that you can listen to here. […].

Search Marketing 170

Search Marketing Marketing Customer 170

Retail TouchPoints

MARCH 14, 2025

Where legacy search engines function more as intermediaries, AI search engines can build on questions and conversations, recall previous interactions and improve over time to deliver better responses. For retail and ecommerce, the search evolution transforms the journey from a series of clicks to more meaningful engagements.

Retail 179

Retail Customer Experience Technology SEO 179

Forrester eCommerce

SEPTEMBER 18, 2019

I’m excited to share that “The Forrester Wave™: Performance Marketing Agencies, Q3 2019” is live. This is the newest iteration of one of Forrester’s longest-running Wave evaluations: search marketing agencies. We first evaluated search marketing agencies in 2006, led by my colleague Shar VanBoskirk.

Search Marketing 53

Search Marketing Marketing B2C Customer 53

Forrester eCommerce

FEBRUARY 26, 2019

Every 18–24 months, I work with our dedicated forecast team to evaluate and size spend on digital marketing in the United States.

Search Marketing 339

Search Marketing Marketing 339

ROI Revolution

MARCH 12, 2020

On top of health concerns, brands across the globe are worrying about how coronavirus (COVID-19) will impact ecommerce as a whole. And the stock market has become increasingly volatile. Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business.

eCommerce 204

eCommerce Shipping Costs Social Media Events 204

Retail TouchPoints

FEBRUARY 18, 2025

When AI Overviews appeared for searches where Allrecipes.com had a top-ranked article, the site was frequently cited in a sidebar as the source of that information, then listed again in the search results, keeping it visible and driving clicks.

Consumer 236

Consumer SEO Marketing Information 236

Practical eCommerce

NOVEMBER 21, 2024

New merchant tools this week include local search marketing, video generators, AI-powered shopping assistants, email marketing tools, conversational commerce, online review tools, and influencer marketing. The post New Ecommerce Tools: November 21, 2024 appeared first on Practical Ecommerce.

eCommerce 103

eCommerce Search Marketing Marketing 103

Kissmetrics

FEBRUARY 4, 2021

NP Digital Marketing Services. We’re a performance marketing agency, working with enterprise clients and challenger brands to grow their businesses. We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising.

Marketing 275

Marketing SEO eCommerce Social Media 275

ROI Revolution

MAY 11, 2021

Ecommerce has surpassed levels not expected until 2025 due to the COVID-19 pandemic, expected to bring in over $843 billion in sales this year. With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out.

Search Marketing 78

Search Marketing Marketing Information Social Media 78

Retail TouchPoints

DECEMBER 10, 2021

Transformed by both the steady wave of ecommerce and the sudden shock of the pandemic — two forces that chipped away at brick-and-mortar’s dominance in the space — sales of beauty products are moving away from storefronts to websites. This is not your parents’ beauty industry. This could be a pivotal tipping point in the space.

Search Marketing 246

Search Marketing Consumer Marketing Books 246

365 Retail

JANUARY 9, 2024

According to the latest annual report on the e-commerce sector, Nike is the UK’s most prominent e-commerce brand in 2023. million brand searches per month and an owned social score of 394,850 , Nike is the market leader when it comes to brand awareness within the e-commerce sector. With over 1.8

eCommerce 62

eCommerce Toys Search Marketing Social Media 62

Forrester eCommerce

OCTOBER 31, 2019

Search marketing – both paid search ads and search engine optimization (SEO) – are tried and true performance marketing tactics to convert customers. As such, retailers have invested heavily for years in paid search – we are forecasting that retailers in the US will spend […].

Marketing 244

Marketing Customer Search Marketing SEO 244

Lemonstand

AUGUST 30, 2018

There are businesses from hundreds of different niches operating in the e-commerce field. From software companies to online versions of brick-and-mortar stores, when it comes to marketing, everyone is headed towards one goal: make sure the channels they are using drive maximal conversion. The same applies to bookstores.

eCommerce 80

eCommerce Electronics Shipping Costs Clothing 80

Kissmetrics

JANUARY 29, 2021

However, sites with shorter content, such as e-commerce sites, are unlikely to see any change in their Google ranking. Publishers with a well-established SEO strategy, ecommerce sites with shorter content, and sites without long-form content likely won’t see any changes. What Types of Sites Will Passage Indexing Impact?

SEO 308

SEO eCommerce Marketing Recommendation 308

Retail TouchPoints

AUGUST 24, 2021

As retailers prepare for the holiday shopping season ahead, many may be thinking that now is the time to start preparing, wondering if we are gearing up for another extended, ecommerce-driven season. The ecommerce market experienced a sharp decline in Q2, with conversion rates decreasing by 1.9%. Will the market bounce back?

Retail 264

Retail Definition Magazine Supplies 264

Inflow Insights

APRIL 16, 2019

In this piece we’re going to take a systematic look at how we optimize Google Ads (formerly known as AdWords) eCommerce campaigns to find the best performing strategies. We’ll walk you through 7 different strategies that bring the best ROAS for eCommerce companies. Part 2: Google Search ads. Get started now. ).

eCommerce 156

eCommerce Mobile PPC Other 156

ROI Revolution

NOVEMBER 2, 2021

To help your brand thrive this holiday season and navigate these uncharted waters, we’ll be keeping this blog post updated with the latest holiday ecommerce stats and trends. Supply chain disruptions shake up holiday strategy for retail ecommerce brands. The latest 2021 holiday shopping ecommerce stats. October 27. October 21.

eCommerce 144

eCommerce Gifts Shipping Costs SEO 144

Ecommerce Platforms

JULY 31, 2020

There comes a time in any ecommerce seller's journey where you'll want to ramp things up a notch and enhance your online presence. There are many ways to do this – investing in high-converting marketing campaigns, developing SEO strategies, improving your web design, etc. This is where a digital ecommerce agency comes in handy.

eCommerce 118

eCommerce Web Design SEO Beauty and Health 118

ROI Revolution

SEPTEMBER 7, 2021

To help your brand thrive this holiday season and navigate these uncharted waters, we’ll be keeping this blog post updated with the latest holiday ecommerce stats and trends. Gift guides can be used across a variety of channels, including email, organic, and paid search. Holiday ecommerce tips from ROI digital experts.

eCommerce 147

eCommerce Gifts Shipping Costs Shipping 147

ROI Revolution

MARCH 8, 2018

In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. In part two, we’ll tackle three more of the trends that will impact brands, retailers, and ecommerce merchants in 2018. The Meteoric Rise of Voice Search. Let’s get to it!

Search Marketing 60

Search Marketing Marketing PPC Social Media 60

GetElastic

OCTOBER 21, 2022

This is a comprehensive list of top eCommerce experts and influencers with expertise in search engine optimization, branding, digital marketing and growth, digital commerce transformations , B2B eCommerce , and digital commerce technology. Search Engine Optimization Experts.

eCommerce 113

eCommerce B2B Social Media Multi-channel 113

ROI Revolution

MARCH 1, 2018

From the overhaul of standard text ads to an entirely new AdWords user interface , 2017 saw some dramatic changes in paid search marketing. With 2018 in full swing, are you prepared for what’s to come in the fast-paced, constantly changing world of paid search? The year of mobile has come and gone.

Search Marketing 60

Search Marketing Marketing Mobile Article 60

Kissmetrics

AUGUST 18, 2020

Stryde — Best for B2C and eCommerce businesses. With different markets and trends, it’s essential to understand your industry’s specific ins and outs. And who better to do that than an agency specializing in eCommerce? Because people searching for transactional terms are more likely to spend money. Local PPC capabilities.

PPC 313

PPC Social Media Multi-channel Mobile 313

Kissmetrics

SEPTEMBER 12, 2020

For instance, is your goal to set up shop as an eCommerce entrepreneur, dropshipping items from abroad? Or perhaps you work in marketing and are looking for ways to test and optimize your sales funnels. eCommerce platforms. Another type of website builder are eCommerce platforms. An example of an eCommerce website.

Merchant Services 363

Merchant Services Payment Services Shopify Shipping Costs 363

eCommerce CEO

DECEMBER 2, 2018

The first step to ecommerce business success is finding a profitable niche. Every successful ecommerce business owner started in a niche. This article gives a step by step guide on how to find a niche market. Research Product Niches To Identify The Best Ecommerce Niches. Look around you. Even Amazon started in a niche.

eCommerce 111

eCommerce Beauty and Health Vend Social Media 111

ESW

MARCH 11, 2019

Voice search holds a great deal of promise for the future of eCommerce. In an already-rapidly evolving industry, voice search technology has added yet another development for eCommerce leaders to get excited about — or be confounded by. The Rapid Growth of Voice Search. Know What Your Customers Are Looking For.

eCommerce 113

eCommerce Jewelry SEO Mobile 113

Profitero

JANUARY 28, 2021

Here are snippets from Profitero’s recent press coverage, which demonstrate how our eCommerce analytics and expertise are helping brands spot some of the biggest trends happening across the digital landscape. There are eerie similarities to many of the growth inhibitors faced in early stage search marketing, albeit with some new twists.

eCommerce Analytics 78

eCommerce Analytics eCommerce Retail Search Marketing 78

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

ROI Revolution

OCTOBER 5, 2021

To help your brand thrive this holiday season and navigate these uncharted waters, we’ll be keeping this blog post updated with the latest holiday ecommerce stats and trends. Ecommerce website optimizations for the holiday season. New 2021 holiday ecommerce predictions. Holiday ecommerce sales will rise 11.3%

eCommerce 120

eCommerce Gifts Shipping Costs SEO 120

Kissmetrics

DECEMBER 15, 2020

I’ve worked on some large e-commerce websites with millions of URLs. In Russia, Yandex dominates more than 55% of the search market. Depending on your website’s size, it will take from a few minutes to a few hours to crawl the site. These take hours to crawl. Now, click “Sitemaps” in the menu bar. .”

SEO 358

SEO Payment Services Information Recommendation 358

ROI Revolution

JULY 31, 2023

Your holiday ecommerce strategy could mean the difference between plateaued year-over-year numbers or transformational business growth. In this blog, discover holiday ecommerce insights that will help you save money, grow profitably, and reduce risk during the busiest shopping period of the year. trillion in 2023.

eCommerce 78

eCommerce Shipping Costs Gifts Payments 78

Inflow Insights

JANUARY 21, 2022

If your eCommerce business wants to scale up your pay-per-click (PPC) campaigns, you might wonder if PPC management software is the solution. In short, these tools allow businesses to more easily monitor their paid search marketing campaigns and optimize their ad spend. Google Ads vs. Facebook Ads for eCommerce.

PPC 110

PPC Management eCommerce Recommendation 110

Inflow Insights

OCTOBER 10, 2019

eCommerce marketers know that when search engine optimization (SEO) errors occur, search volume goes down. In our experience, it’s vital to follow a technical QA process to periodically audit eCommerce websites (which tend to have a large volume of pages compared to other sites). .

SEO 110

SEO eCommerce eCommerce Platforms Mobile 110

ROI Revolution

MAY 20, 2020

If you’ve been acclimated with Google Ads and Microsoft Ads for the last 10 weeks or longer, you’ve likely noticed COVID-19’s impact on ecommerce search interests, buyer habits, and overall performance, regardless of industry. How Coronavirus Is Impacting Ecommerce. Ecommerce Brands Helping During COVID-19.

PPC 144

PPC Mobile B2B Shipping Costs 144

ROI Revolution

DECEMBER 16, 2021

The ecommerce landscape experienced a multitude of changes over the course of 2020 and 2021, and Q4 of this year was no exception. As we prepare to exit the turmoil of the past two years to enter 2022, let’s take a look at how this year ended with the top digital marketing news of Q4 2021. Ecommerce sales grew 8.7% Retail News.

eCommerce 88

eCommerce Social Media PayPal Supplies 88

ROI Revolution

MAY 4, 2020

Virtually every economy on the planet is feeling the weight of COVID-19 and ecommerce on their shoulders. It feels like the entire marketing ecosystem is changing right before our very eyes. While click-through rates are rising, many industries are also seeing cost per click decline, as there’s less competition for ecommerce ads.

eCommerce 97

eCommerce Social Media Games Supplies 97

Groove

SEPTEMBER 23, 2024

With over 81 percent of the search market share controlled by Google, getting your brand featured prominently on Google pages can greatly improve your visibility and brand awareness. In this competitive market, it’s tremendously important to select the right agency to help your business develop its ad campaigns.

Management 195

Management PPC Outdoor Information 195