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What Is AOV? Meaning, Importance & Tips to Improve Average Order Value

Groove

Average order value—or AOV—is a critically important performance metric when it comes to eCommerce stores. The AOV meaning is simple: It measures the average amount of money that your customers spend in a single transaction with your eCommerce business. Why Is AOV Important in eCommerce? What Is AOV? Ready to boost your AOV?

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Subscription Ecommerce Websites Saw 4,461% Revenue Boom in 5 Years: 20 Brands Reaping the Benefits

BigCommerce

Don’t even say it out loud: Subscription boxes are not dead. Heralded as the newest, greatest ecommerce strategy beginning around 2010, subscription box services like BirchBox, Trunk Club and Dollar Shave Club have not only made headlines – they’ve made billions. In 2011, subscription brands made an estimated $57,000,000.

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It’s Time to Consider Ecommerce Subscriptions for Your Online Business

Optimizely

Ecommerce subscriptions are on the rise across all verticals, from Health & Beauty to Sports. You’d be surprised to see how many fishing subscription boxes exist!) According to Shopify , brands can turn any product or service into a subscription these days. Subscription data from ReCharge is no different.

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How Retailers Can Control Costs Even As Return Rates Climb

Retail TouchPoints

Returns are a cost of doing business for any retailer. Return rates at physical stores range from 8% to 10% , but rise to approximately 20% for e-Commerce, according to data from CBRE. But despite representing $309 billion in lost sales for U.S. retailers last year, they haven’t always been a strategic focus.

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How Macy’s, Jacadi and Amazon Leverage the Bottom of the Funnel to Boost Conversions and AOV

Retail TouchPoints

Marketers’ traditional funnel-shaped operating model has been completely upended by the evolving and expanding world of ecommerce. Even so, high-end French childrenswear brand Jacadi has a $200 minimum for free shipping, much higher than most consumers find palatable these days.

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Building vs. Buying a Pricing Engine for Your E-Commerce Business

Fabric

Software engineers working in e-commerce are frequently faced with the decision of building or buying a pricing engine. While developing a pricing engine in-house may appear to be the ideal option, it frequently necessitates a significant investment of resources. What is a Pricing Engine? What is a Pricing Engine?

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How to Launch a Subscription Box For Your Company

Kissmetrics

They offer some of the best-known subscription boxes around, reflecting an increasingly popular (and potentially lucrative) business model. Why Should You Launch a Subscription Box? According to MarketsandMarkets , the subscription and recurring billing market will grow to around $7.8 How to Create a Subscription Box.