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Segmenting and Personalizing the B2B Ecommerce Experience
Blue Acorn
SEPTEMBER 13, 2017
A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI. Not only do those attributes tell me something about the person, I can use marketing tools to identify and target them on the web, social media, and in apps. This isn’t a fiction-writing seminar. manufacturing companies.
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