Thu.Apr 04, 2024

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Redefining Retail Insights: The Synergy of Crowdsourcing and Merchandising

Wiser

The drive for perfection in retail in-store execution never ceases. Traditionally, this has meant sending out merchandisers to ensure that products are amply stocked, properly displayed, and promotions are correctly implemented. Yet, the rise of crowdsourcing via mystery shoppers has changed the way brands collect and interpret in-store data, presenting a method that not only complements but in some respects surpasses conventional merchandising tactics.

Retail 78
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Announcing The Winners Of Forrester’s Coveted B2B Return On Integration Honors For North America

Forrester eCommerce

These three companies have transformed their businesses to maximize customer value and relentlessly drive internal alignment. Get a preview of the success stories they will share at B2B Summit North America in May.

B2B 391
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Standardized Measurements, Collaboration Crucial to Retail Media’s Continued Growth

Retail TouchPoints

Retail media experienced massive growth in 2023 and shows no sign of slowing in 2024. But even as retail media networks have proliferated , ad buyers still are limited in how many they can participate in. The culprit? A lack of standardization across the retail media ecosystem. In fact, a Coresight Research study indicates that most buyers max out at just five to six networks.

Retail 278
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No, Amazon Isn’t Killing Just Walk Out But Rather “Pushing Hard” On It

Forrester eCommerce

Read for three key insights on Amazon’s autonomous checkout technology Just Walk Out from an interview with Amazon.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Sephora, Poshmark, REI Double Down on Sustainability Efforts for Earth Month

Retail TouchPoints

Retailers are pulling out the stops for Earth Month this year: companies like Sephora and REI Co-op are showcasing the success of their recycling efforts, while others including Poshmark and Joor promote the inherent sustainability of their platforms in partnership with eco-friendly brands such as Rothy’s and Marine Serre. Sephora Touts Refillables, Recycling Sephora is spotlighting its wide range of refillable beauty products and the growing impact of its Beauty (Re)Purposed recycling program t

Outdoor 266
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Announcing Forrester’s B2B Program Of The Year Award Winners For North America

Forrester eCommerce

Get ready to be inspired by these best-practice program implementations across B2B marketing, sales, and product. We reveal which eight companies will be honored at B2B Summit North America in May.

B2B 300

More Trending

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Has Digital Advertising Reached Maturity In The US?

Forrester eCommerce

Spending on digital advertising in the US is forecasted to settle into a period of moderate growth. From 2023 to 2028, growth will — for the first time — fall to single digits due to the maturity of the market.

Marketing 295
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Groove Commerce Partners with Databox To Launch Exclusive BigCommerce Performance eCommerce Benchmark Group

Groove

Curious about how your BigCommerce store stacks up in the marketplace? We had the same burning question for our clients. We've seen first-hand that our clients want to know how they compare to the competition. That's exactly why we've partnered with Databox to establish public BigCommerce Performance eCommerce Benchmark groups. When you measure your critical performance metrics alongside peers on the same eCommerce platform, you can craft data-backed strategies to not just catch up, but outpace

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What I Learned About GenAI From Over 100 Indian CMOs

Forrester eCommerce

What an amazing two weeks it was! After countless flights and hotel check-ins, I’m pleased to share what I observed from Forrester’s roundtable events covering generative AI (genAI) in marketing, held in four cities: Delhi, Hyderabad, Chennai, and Bangalore.

Events 273
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Groove Commerce Partners with Databox To Launch Exclusive Shopify Performance eCommerce Benchmark Group

Groove

Ever wonder how your Shopify store is doing against the competition? We wanted the same question answered for our clients. Through our 15+ years in business, we have seen first hand that our client base wanted to see how they compared to their competition. For this exact reason, we worked with Databox to create public Shopify Benchmark groups. By comparing your core metrics against others using the same eCommerce platform, data-driven strategies can be created to catch up to the competition.

Shopify 150
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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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CX Leaders Are Change Leaders

Forrester eCommerce

In his induction speech into the Wisconsin State Bowling Hall of Fame in 2012, my dad referred to me affectionately as the “pied piper” for my ability to inspire others to go along with new ideas (example: a local bowling fundraiser that raised over $300K for breast cancer research).

Reference 243
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Costco Ventures Further into Healthcare with New Weight Loss Service

Retail TouchPoints

Costco has expanded its partnership with health care marketplace Sesame to offer weight loss care that includes individual clinical consultations and access to medications, if clinically appropriate and subject to their availability. For $179 , Costco members will receive three months of clinical consultation, a nutritional guide and recommendations, and the ability to message with their clinician outside of scheduled appointments.

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Adobe Journey Optimizer – B2B Edition Makes Buying Group Adoption Easier

Forrester eCommerce

Adobe has announced the Adobe Journey Optimizer - B2B Edition, which allows B2B marketers to create buying groups and orchestrate journeys for buying groups at scale. This new functionality helps B2B organizations align with sales, target buyer roles more effectively, and measure marketing’s impact on revenue.

B2B 243
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How to Discover Shoppers’ Questions

Practical eCommerce

Responding to questions of customers and prospects can generate traffic and sales. The post How to Discover Shoppers’ Questions appeared first on Practical Ecommerce.

eCommerce 127
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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EA Teams Struggle To Communicate Architecture’s Value

Forrester eCommerce

Over the years, my Forrester colleagues and I have observed that the maturity of enterprise architecture (EA) varies greatly among and within companies, industries, and geographies. Some EA practices are more IT-oriented, while others are more business-driven, but EA must always be outcome-driven and demonstrate its value.

Other 243
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Levi’s gains momentum as Beyoncé name-checks the brand on her new album

RetailDive

Despite Q1 revenue declines and a net loss, the denim maker noted strength in the U.S., its largest market, and other reasons for optimism.

Other 126
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Overcome Tall Poppy Syndrome In Operations Leadership

Forrester eCommerce

Overcome tall poppy syndrome. Inspire team growth, foster a learning mindset, and challenge the status quo. Achieve extraordinary results through practicality, influence, curiosity, and resilience.

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Shoes for Crews files for Chapter 11 bankruptcy

RetailDive

The non-slip shoe company secured $30 million in debtor-in-possession financing and intends to sell the business.

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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Google Chrome Settlement Shows The Power Of Privacy-Minded Consumers

Forrester eCommerce

The details of Google’s settlement in a multiyear lawsuit over Incognito Mode became public this week. The lawsuit argued Incognito Mode isn’t actually incognito, violating several federal and California state laws, including illegal wiretapping, invasion of privacy, and breach of contract. The class was seeking $5 billion (not a typo) in damages.

Consumer 199
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Amazon’s AWS unit cutting hundreds of jobs related to store technology

RetailDive

The e-commerce giant earlier said it was scaling back its Just Walk Out technology, including dropping it from Amazon Fresh locations in the U.S.

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Large Services Firms: Breaking Up Is Hard To Do, But So Is Coming Together

Forrester eCommerce

The boundaries of IT service providers are in flux due to a variety of motivations. And too often customers are left with more questions than answers. Read this blog to get four tips for managing service provider transitions.

Blog 186
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LeBron James’ The Shop launches men’s grooming line at Walmart

RetailDive

The line of skin, hair and beard care products debuted on Monday in 1,600 of the big-box retailer's stores and online.

Retail 119
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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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Frito-Lay and Hasbro’s Family Fun Collaboration

RetailWire

Frito-Lay and Hasbro are teaming up this spring to make family time even more enjoyable. Their joint promotion aims to highlight how snacks and games can bring people closer together for some shared fun.

Games 98
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Bark adds 2 pet industry veterans to C-suite

RetailDive

A new chief revenue officer and chief marketing officer join with experience from pet brands Outward Hound and JustFoodForDogs.

Marketing 119
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Co-op reports profit increase and membership growth

TalkingRetail

It its 2023 full year results, Co-op has reported strengthened underlying financial performance with improvements in underlying operating profit, net cash, and further reductions in net debt, which has reduced by £827m in the last 2 years.

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Burlington to open its biggest distribution center

RetailDive

The retailer is building a “highly automated,” 2 million-square-foot facility to support its growing store footprint.

Retail 97
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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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SheerID Launches Income Verification Solution Enabling Telcos to Serve Families No Longer Covered by Affordable Connectivity Program

SheerID

SheerID solution allows Telcos to continue to extend ACP rate plan benefits to families who qualify for government assistance.

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FullBeauty Brands acquires plus marketplace Dia & Co.

RetailDive

Within the past year the company also purchased Eloquii and Cuup, expanding its portfolio of plus and size-inclusive labels.

95
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Growth Ideas: 3 Go-to-Market Bets FastSpring Is Making in 2024

FastSpring

What are your company’s big goals for growth in 2024? Here at FastSpring, we had a pretty great 2023. It was a record year for pipeline bookings and just about every big KPI we measure. We’re pretty proud of that, but it begs the question: What next? We want to have an even bigger 2024 — and we know you want the same for your business. We’ve decided we need to bet big if we’re going to top last year’s performance and meet our financial goals for this year.

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Amazon debuts app for palm payment registry

RetailDive

The Amazon One app can be used to enter various locations, identify individuals, pay for items and access loyalty rewards.

95
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.