Redefining Retail Insights: The Synergy of Crowdsourcing and Merchandising
Wiser
APRIL 4, 2024
The drive for perfection in retail in-store execution never ceases. Traditionally, this has meant sending out merchandisers to ensure that products are amply stocked, properly displayed, and promotions are correctly implemented. Yet, the rise of crowdsourcing via mystery shoppers has changed the way brands collect and interpret in-store data, presenting a method that not only complements but in some respects surpasses conventional merchandising tactics.
Let's personalize your content