Tue.Jun 11, 2024

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What Is the Importance of Curating Your Own Brand Story? | Salsify

Salsify

Nobody knows your brand better than you. You’re the expert on your products, history, and who you serve — so why would you get a third party to write your brand story? In reality, this is something many brands do. They bypass in-house product data and instead work with an outside company to create a narrative around their brand.

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TIER: Tech Leaders Must Adapt To The Evolving US Developer Labor Market

Forrester eCommerce

Despite the uncertain economic climate and continued layoffs, competition for skilled developers will remain high. Forrester’s Priorities Survey, 2024, reveals that 73% of respondents stated that their organization plans on significantly increasing their budget for software development in the coming year – suggesting continued demand for developers.

Marketing 433
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Walgreens to Offer Free HIV and STD Testing at 550 Stores

Retail TouchPoints

For its National HIV Testing Day event on June 27, Walgreens will provide free testing for HIV and other STDs at a record 550 stores. No appointment is needed to get the tests, which typically provide results in 20 minutes or less, at any of these participating Walgreens stores. The retailer, which has been working with Greater Than HIV , a public information initiative of KFF , since 2011, has provided more than 82,000 free HIV tests through the in-store program, including more than 15,000 self

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AI And Open Banking Payments Dominate Money20/20 Europe 2024

Forrester eCommerce

While Money20/20 Europe had a number themes this year – including "A Customer Universe Of One" and "The Business Of Money" – AI and open banking payments did really steal the show. However, while the AI discussion remained mostly high-level, a confluence of factors have made open banking payments closer to mainstream adoption and therefore red hot.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Ikea Is Opening a Roblox Store — and Looking for Real-World Employees to Staff It

Retail TouchPoints

Ikea is opening a new store in Roblox and plans to hire 10 new employees to work in it. “The Co-Worker Game,” a virtual universe where players can experience the retailer’s unique approach to career progression by working in different departments and functions, will launch on June 24. All fans are welcome to take part in the gaming experience where they can serve Ikea’s famous Swedish meatballs to players, stop at the various showrooms or use famous Ikea products to organize spaces in exchange f

Games 278
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Make People The Key To Your Success In An AI World

Forrester eCommerce

Success with AI will depend on how effectively you lead your people who leverage powerful AI tools. Learn how to effectively find and train talent for AI in this preview of our upcoming Technology & Innovation Summits.

More Trending

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Apple’s New Intelligence Is Here

Forrester eCommerce

The tech community, Wall Street, the media, and a smorgasbord of analysts had been holding their collective breath until June 10th. Apple, famously reticent about AI, was about to break its silence at its 2024 WorldWide Developers Conference (WWDC).

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Alibaba Debuts Global B2B Sourcing Service Designed for SMBs

Retail TouchPoints

Alibaba.com , the global B2B ecommerce platform of Alibaba International Digital Commerce Group , has launched Alibaba Guaranteed, a program designed to help simplify global sourcing for small- and medium-sized businesses (SMBs). Alibaba Guaranteed will offer products at fixed prices, with shipping fees included, as well as promised dispatch of goods within 72 hours and guaranteed delivery by expected dates.

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Learning From Limes And Forrester’s Creative AdTech Landscape

Forrester eCommerce

Last year, the world’s most-awarded creative was Skittles’ “Apologize the Rainbow” produced in collaboration with DDB Chicago. It profusely apologized for Skittles changing its green candy’s flavor from lime to apple and, to citrus lovers’ delight, announced lime’s return in a pantomime press conference live streamed on Twitch and X.

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#RICE24: Where Authenticity and Vulnerability Took Center Stage

Retail TouchPoints

Retail industry events are typically designed to showcase the brands and executives that have it all figured out: they’ve conquered business challenges, embraced industry disruptions and charted their own unique path to growth. But the reality is that the retail industry is always changing — and so are consumers. That means even if leadership teams have tools and systems for tracking and responding to these changes, they may not always have concrete answers and playbooks for success.

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Announcing The Forrester Wave™: Cybersecurity Incident Response Services, Q2 2024

Forrester eCommerce

Electricity, water, internet … and now incident response are must-have utilities. In a threat-glutted 2024, incident response (IR) services are practically a utility, but unlike the providers of the former, these services don’t come from some form of a monopoly.

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How to Create an Ambassador Program for Your DTC Brand

Retail TouchPoints

In the dynamic landscape of DTC brands, harnessing the power of influencer marketing can be a game changer. An effective ambassador program will elevate brand awareness and drive conversions when executed strategically and thoughtfully. Here are five pivotal points to craft a successful ambassador program customized to your brand’s and target audience’s needs that will resonate with nano, micro and macro influencers. 1.

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It’s Not A Mirage: We Need A Way Out Of The Medical Desert

Forrester eCommerce

All healthcare ecosystem players must act swiftly and boldly to curb the rise of medical deserts before the healthcare system reaches a point where more preventable tragedies sweep the US.

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How big retailers are battling the last-mile delivery squeeze

RetailDive

Walmart, Target and Kroger executives pointed to price and technology improvements that they are using to offset cost pressures.

Retail 126
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Five Standout Features Of Real-Time Revenue Execution Providers

Forrester eCommerce

Real-time revenue execution platform vendors have built important features that enable companies to improve revenue outcomes. After evaluating the top vendors in this category, five features stood out.

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Qurate faces Nasdaq delisting

RetailDive

The struggling company, which runs home shopping networks QVC and HSN and a small brand portfolio, has until Dec. 9 to regain share price compliance.

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The Forrester Wave™: Customer Journey Orchestration Platforms, Q2 2024 is LIVE!

Forrester eCommerce

In our 30-criterion evaluation of customer journey orchestration (CJO) providers, we identified the most significant ones and researched, analyzed, and scored them. The Forrester Wave™ evaluation highlights Leaders, Strong Performers, Contenders, and Challengers. In alphabetical order these are the vendors we included: Alterian, CSG, Engage Hub, Genesys, inQuba, Medallia, Qualtrics, Quantum Metric, and Roojoom.

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19 Free Web Design Tools, Spring 2024

Practical eCommerce

This installment of our quarterly rundown includes tools for AI images, audio and video editors, color palettes, multisite management, visual testing, website builders, free fonts, and more. The post 19 Free Web Design Tools, Spring 2024 appeared first on Practical Ecommerce.

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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Adoption Of Cisco’s Hypershield Will Depend On AI And Security Tooling Coexistence

Forrester eCommerce

Cisco has announced a new network and cloud security platform, called Hypershield. Hypershield offers autonomous and automatic network segmentation based on understanding network traffic patterns with AI.

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542: The UGLY Truth About Print On Demand That No Guru Will Tell You

My Wife Quit Her Job

In this solo episode, I’ll answer all of the most commonly asked questions about print on demand dropshipping including the questions that most people won’t give you a straight answer on. What You’ll Learn The big negatives of Print On Demand How to run a POD business profitably Why POD isn’t as great as you think Sublistar Star IV DTF Printer – Click Here To Check It Out Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’

eCommerce 120
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The Container Store to open 2 stores in Virginia

RetailDive

The small-format locations both feature design centers and Custom Spaces Studios as the company doubles down on its custom design business.

Customer 119
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Advanced Affiliate Marketing for Saas, Software, and Digital Products

FastSpring

Affiliate marketing can be a great growth lever to scale your digital product business, but how can you drive meaningful growth with the right affiliates without losing out to fraud or shady attribution schemes? In this episode of Growth Stage, we interview affiliate marketing veteran and attribution animal Adam Riemer of Adam Riemer Marketing about his thoughts on: What proper affiliate marketing looks like.

Marketing 113
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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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Beauty brand Pretty Smart launches exclusively at Walmart

RetailDive

Developed in partnership with Walmart’s merchandising team, the brand aims to offer luxury beauty products at an affordable price point.

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Pandora Opens Refurbished Evoke 2.0 Concept Store at Liverpool ONE

365 Retail

Grosvenor has announced that Pandora , the world’s largest jewellery brand, has opened a 2,000 sq ft Evoke 2.0 concept store at Liverpool ONE. This refurbishment of its existing unit on South John Street is part of the ongoing investment by several brands in the destination since the beginning of 2024. Pandora’s refurbishment introduces the Evoke 2.0 store concept, featuring a modern aesthetic designed to immerse visitors in the Pandora brand.

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Five Below wants employees to handle 75% of checkouts

RetailDive

Despite Q1 performance that missed expectations, the company still sees a path to more than double its store count by 2030.

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Akeneo Appoints Annabelle Malherbe as First-Ever Chief of Staff

365 Retail

Akeneo , the product experience company, today announced the appointment of former Zoovu Chief Operations Officer Annabelle Malherbe to Chief of Staff. In this role, Malherbe will work directly with Chief Executive Officer Fred de Gombert to drive the firm’s strategic agenda. Malherbe will serve a critical role in Akeneo’s corporate development, working closely under the guidance of Chief Strategy Officer Kristin Naragon to drive merger and acquisition strategies and coordinate due diligen

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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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Foxtrot founder talks retailer’s struggles, resurgence and growth plans

RetailDive

Mike LaVitola is back in the driver seat and plans to reopen 15 stores this year. He discussed what led to the company's demise, where stores will open and more.

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World’s Largest Buc-ee’s Opens in Texas

RetailWire

The small town of Luling, Texas, witnessed a grand event as the world’s largest Buc-ee’s travel center opened its doors to the public. This new location, boasting an impressive 75,000 square feet, replaces the city’s previous Buc-ee's, offering an enhanced experience for travelers and locals alike. The center features 120 fueling positions, catering to the needs of countless road-trippers and commuters passing through the area.

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Academy Sports and Outdoors to offer on-demand delivery via DoorDash

RetailDive

The sports and outdoor recreation retailer has tapped DoorDash for same-day deliveries as it expands its physical store footprint.

Outdoor 104
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Jam Shed to launch ‘spin to win’ on-pack promotion

TalkingRetail

Wine brand Jam Shed is launching a new on-pack promotion featuring a ‘spin to win’ mechanic, offering consumers the chance to win from a pool of more than 25,000 prizes.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.