What Is the Importance of Curating Your Own Brand Story? | Salsify
Salsify
JUNE 11, 2024
Nobody knows your brand better than you. You’re the expert on your products, history, and who you serve — so why would you get a third party to write your brand story? In reality, this is something many brands do. They bypass in-house product data and instead work with an outside company to create a narrative around their brand.
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