Sun.Oct 27, 2024

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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services. They’re Gen Z, born between 1997 and 2012 and comprising 20.69% of the U.S. population — just a bit fewer than Baby Boomers ( 20.93% ) and the largest current group, millennials ( 21.

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B2B eCommerce Development: What You Need To Know

Groove

In today’s fast-paced eCommerce landscape, it’s key for organizations to develop streamlined processes, create strong customer relationships, and increase revenue. As your company develops over time, it’s important to make sure you’re taking the right steps to meet the challenges that come with an expanding business. At Groove Commerce, we understand these needs.

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Gen AI Nears Hyper-Personalization at Scale

Practical eCommerce

Merchants have long dreamed of delivering the perfect marketing message to a specific shopper at the ideal time to close a sale. The post Gen AI Nears Hyper-Personalization at Scale appeared first on Practical Ecommerce.

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B2B eCommerce SEO: How It Differs From Standard SEO Strategies

Groove

In today’s constantly evolving digital world, your business needs visibility to thrive. Getting the right eyes on your company, however, is often more easily said than done. Search engine optimization (SEO) is vital for both business-to-business (B2B) and business-to-consumer (B2C) sellers to reach their target markets. SEO strategy, however, differs depending on whether you’re running a B2B or B2C business.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Burger King, KFC, & More Ditch Fresh Onions Following McDonald’s E. Col Outbreak Fallout

RetailWire

Burger King has taken fresh onions off of its menu.

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Key Takeaways From Basware Lisbon Event 2024

Forrester eCommerce

Last week, I attended Basware’s annual customer event in Lisbon. The event focused on sharing the latest product and strategy updates with customers and gathering their feedback on products and user experiences. A recurring theme was Basware’s customer-centric innovation. Here are some noteworthy updates: Advanced Data Analytics and Insights.

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The Language Of High-Performance IT For The Public Sector And Government

Forrester eCommerce

One of the core principles of High-Performance IT (HPIT) is alignment. But what we are aligning to differs greatly between the public and private sectors. It's also important to recognize the cultural and linguistic differences between the private and public sectors. Aligning language in this way helps ensure that everyone is on the same page, which can significantly improve communication, reduce misunderstandings, and lead to more effective initiatives.

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Original Tommy’s Tops In-N-Out Burger for Best Fast Food in California

RetailWire

In-N-Out Burger could be facing rising competition from Original Tommy's if more consumers agree with this ranking.

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Customers Complain About KFC Shrinkflation Chicken Pieces

RetailWire

Is KFC applying shrinkflation to their chicken and other menu items?

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The Taco Bell and MLB Partnership Has Officially Ended

RetailWire

Taco Bell is no longer tossing it up with the Major League Baseball Association.

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.