Thu.Oct 24, 2024

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The Vital Role of B2B eCommerce Software

Groove

B2B businesses have to nurture customers through a complex buyer’s journey. Unlike in typical B2C retail, these customers often have multiple decision-makers who need to agree on purchases. There’s usually a longer time between the initial interest phase and the actual sale. From a business point of view, this means B2B companies need specialized software to streamline their marketing and lead-nurturing processes so they can keep different prospects engaged from beginning to end.

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Kroger Deploys RFID to Improve Inventory Visibility, Beginning in the Bakery

Retail TouchPoints

Kroger will leverage RFID technology from Avery Dennison for item-level digital identification, enabling more frequent and accurate inventory information to help maximize freshness, reduce waste and improve the store associate experience. The supermarket will begin in the bakery department, implementing RFID-embedded labels on each item. “Our work with Avery Dennison will improve inventory visibility, which means products will be on the shelves when our customers want them, while enabling our as

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Predictions 2025: Younger Business Buyers And GenAI Will Upend The Status Quo

Forrester eCommerce

B2B organizations won’t succeed without adapting to the preferences of younger business buyers. Find out how they will shape the landscape in the year ahead.

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Ulta Beauty Adds Post-Purchase Offers to Retail Media Mix

Retail TouchPoints

Ulta Beauty is partnering with Rokt to add non-endemic ads to its retail media network (RMN) UB Media. Now, brand and advertising partners — even those not sold by Ulta Beauty — will be able to deliver relevant offers and messages to customers at the bottom of the marketing funnel. The partnership will help the beauty retailer unlock new revenue opportunities and deepen customer relationships during the competitive holiday season and beyond. “We’re committed to providing a personaliz

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Predictions 2025: Retail — Tech Investments Will Support Retailer Profitability

Forrester eCommerce

As retailers brace for a challenging 2025, technology will play a crucial role in offsetting the impact of waning consumer demand on their business.

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TikTok Shop Expands Refurbished Electronics Business to the U.S.

Retail TouchPoints

TikTok Shop has expanded the refurbished electronics product category to U.S. consumers after a UK launch in September 2023. TikTok users can click the Shop tab to see refurbished products such as tablets, mobile phones and laptops being sold by approved TikTok sellers. Each purchase is backed by TikTok Shop’s 90 -day Buyer Protection Program, which allows customers to receive a refund for up to 90 days after purchase if an item is damaged, defective or not as described.

More Trending

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How Macy’s, Jacadi and Amazon Leverage the Bottom of the Funnel to Boost Conversions and AOV

Retail TouchPoints

Marketers’ traditional funnel-shaped operating model has been completely upended by the evolving and expanding world of ecommerce. Where customers used to move through an orderly progression of steps before making a purchase in stores, they now jump in and out of various stages of “awareness” and “consideration,” seemingly at random, throughout their digital day.

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Predictions 2025: CMOs Clear Out The Clutter

Forrester eCommerce

For B2C CMOs, 2025 will be less sensationalized and more operationalized. The result? They will step up in the broader business to lead amid a heightened confluence of operation and opportunity.

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PetSmart Names Retail Veteran as New CEO

Retail TouchPoints

PetSmart has tapped Ken Hicks as its new President and CEO, effective Oct. 31, 2024. Hicks will take over from interim CEO Alan Schnaid, who will continue as EVP and CFO. The top job at the pet retailer opened up following the departure earlier this month of J.K. Symancyk, who left PetSmart to lead Signet Jewelers. Most recently, Hicks served as CEO of Academy Sports + Outdoors as well as CEO of Foot Locker.

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Wiser Use Case: How This FMCG Brand Recouped $11.4M in Lost Sales

Wiser

Effective product placement and in-store compliance are essential to a brand’s success. For a leading FMCG manufacturer, managing shelf visibility across an extensive retail network had become a labor-intensive and expensive task, consuming approximately 1,500 hours of manual work annually. To streamline operations, improve compliance, and boost performance, the brand partnered with Wiser.

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Beyond, Inc. to Lay Off 20% of Workforce as Company Shifts to an ‘Affinity Marketing Model’

Retail TouchPoints

Just days after announcing two major new partnerships with The Container Store and Kirkland’s , both of which include sizeable investments in the home retailers, Beyond, Inc. has announced plans to lay off 20% of its workforce. In connection with this reduction in force (RIF) plan — which Beyond filed with the Securities and Exchange Commission on Oct. 22 — Chief Product Officer Carlisha Robinson also has been terminated without cause.

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Reshape 2024: Amazon Business Is Ready For Its Closeup

Forrester eCommerce

Curious about Amazon Business and the future of B2B ecommerce? Read this blog for key insights from Forrester analyst Sucharita Kodali.

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Grubhub Joins the Commerce Media Club

Retail TouchPoints

Food delivery platform Grubhub is expanding its advertising capabilities to create a full-fledged commerce media network in partnership with Koddi. Through the partnership, Grubhub merchants can now access tools like bid automation , advanced targeting and granular performance reporting , including key performance metrics such as share of voice, time live and return on ad spend broken out by audience segment.

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Prognosen 2025: Die Medienbranche lässt die großen Unbekannten von 2024 hinter sich

Forrester eCommerce

Marketers werden an Vertrauen gewinnen, da einige offene Fragen in Bezug auf Medien und Werbung gelöst werden. Sie sollten es sich jedoch nicht allzu bequem machen. Erfahren Sie, was Sie im nächsten Jahr erwarten wird.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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The Most Exciting Innovations Reshaping Grocery Retail | Salsify

Salsify

The grocery market is changing, with new tools and technologies paving the way for enhanced customer experiences and intelligent data analytics.

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Predictions 2025: Agencies Jettison Legacy Structures To Form New Agency Types

Forrester eCommerce

The coming year will see the rise of something new as existing agency capabilities are recombined and new ones are created. Read a few of our top predictions.

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In-N-Out Burger Opening 4 New Locations in California

RetailWire

In-N-Out Burger continues expanding its California presence.

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Predictions 2025: Fundamental Disconnects Will Challenge Digital Commerce

Forrester eCommerce

Consumer and business buyers are more comfortable with digital than ever. Indications are that they’re ready to go even further — but they may have to wait.

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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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The Paper Store dedicates $60M to brick-and-mortar expansion

RetailDive

This year the retailer’s largely Northeast fleet has grown by 10% to more than 100 stores, and its five-year plan includes a move into new markets.

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Predictions 2025: Environmental Sustainability Drivers Shift From Regulation To Efficiency And Savings

Forrester eCommerce

While regulatory compliance will remain a driver for sustainability efforts, in 2025, sustainability teams will need to change their focus to show savings. Find out more in our 2025 environmental sustainability predictions.

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Best Buy extends store hours for the holidays

RetailDive

The electronics retailer also has an extended holiday return and exchange policy for most gifts purchased between Nov. 1 through Dec. 31.

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Predictions 2025: The Media Industry Resolves 2024’s Unruly Unknowns

Forrester eCommerce

Marketers will gain confidence as some lingering media and advertising questions are resolved. But they shouldn’t get too confident or comfortable. Learn what the coming year will hold.

Marketing 195
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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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PetSmart taps former Foot Locker chief as CEO

RetailDive

Ken Hicks — who was also previously the chief executive at Academy Sports and Outdoors — replaces J.K. Symancyk, who left last month.

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Fast Food Minimum Wage Reportedly Adds More Jobs to the Industry

RetailWire

The fast-food minimum wage has had rippling effects throughout the industry.

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Beyond’s revenue falls nearly 17% in Q3

RetailDive

The company said it wants to reduce fixed expenses by an annualized $65 million heading into 2025.

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Intimissimi Uomo Unveils Autumn/Winter 2024 Boxers Campaign with Exclusive Event

365 Retail

Italian menswear brand Intimissimi Uomo officially launched its Autumn/Winter 2024 (A/W24) men’s underwear collection, under the slogan “Any shape is a good shape”. The brand, known for its focus on versatility and comfort, unveiled the new campaign during an exclusive VIP event at its flagship Oxford Circus store in London. The event featured a star-studded guest list, with notable attendees including Uma Jammeh , Omar Nyame , Brett Stanilan , Wil Anderson, and Finley Tapp.

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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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Amazon to end same-day delivery service from retailers’ local stores

RetailDive

The program, called Amazon Today, will operate until Jan. 24 as the company streamlines its fast shipping offerings.

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New Ecommerce Tools: October 24, 2024

Practical eCommerce

This week's installment includes tools for generative AI ads, digital marketing, local search, product returns, cross-border shipping, and holiday marketing campaigns. The post New Ecommerce Tools: October 24, 2024 appeared first on Practical Ecommerce.

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GameChanger launches AI-powered video analysis tool for youth basketball, volleyball

RetailDive

The Dick’s Sporting Goods-owned company debuted Film Room, a feature which uses AI to quickly identify key moments in game action.

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Red Robin Celebrates Veterans With Free Burgers and Bottomless Sides on Veterans Day

RetailWire

The promotion is in appreciation for veterans service in the U.S. military.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.