Mon.Mar 11, 2024

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Klaviyo Abandoned Cart: 5 Strategies to Increase Conversion

Groove

It takes a lot of work to get customers to your eCommerce store. Whether you use SEO best practices, social media, or your customer email list, once a customer arrives at your online storefront, you want them to convert and not leave a Klaviyo abandoned cart. When your website visitors add products to their cart but don't end up checking out, they become part of a group of customers who had the intent to purchase but didn’t follow through.

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Unleashing Field Marketing To Drive Growth In Asia Pacific

Forrester eCommerce

We explore key findings for APAC from Forrester’s 2023 Field Marketing Survey to help organizations understand the state of Field Marketing regionally and what this means for the operation and organization of a future fit field marketing organization.

Marketing 434
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Getting to Grips with Gen Z

Retail TouchPoints

Gen Z consumers are neither easy to define nor predictable in their shopping habits. The consumer cohort born between 1996 or 1997 and 2010 and 2020 (there is no complete agreement here) is hard to read and reach because they are a product of the world they have been born into, one where change is constant, frequent and often unexpected. Among the many influences on their behaviors has been technology, because they have grown up with fixed and mobile screens.

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European Consumers Challenge Popular Stereotypes About Greenness

Forrester eCommerce

(coauthored by Forrester Senior Research Associate Victoria Manes) In Europe, a tough economic and geopolitical context is contributing to increasingly polarized discussions on the environment.

Consumer 404
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Patagonia Workers in Reno Store Vote to Join Union

Retail TouchPoints

The associates at a Patagonia store in Reno, Nev. have voted to join the United Food and Commercial Workers (UFCW) Local 711 , marking the first successful unionization effort at a Patagonia store. Along with the Retail, Wholesale and Department Store Union (RWDSU), the UFCW has been making inroads at other outdoor retailers recently, organizing nine REI locations across the U.S. with the RWDSU and five Vertical Endeavors climbing gyms in Minnesota.

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Discover The Future Of Boundless Experiences At CX Summit North America 2024

Forrester eCommerce

Join us in Nashville in June to learn how to harness the power of humans and AI to deliver differentiated experiences that drive loyalty and growth.

More Trending

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Klaviyo Abandoned Cart: 5 Strategies to Increase Conversion

Groove

It takes a lot of work to get customers to your eCommerce store. Whether you use SEO best practices, social media, or your customer email list, once a customer arrives at your online storefront, you want them to convert and not leave a Klaviyo abandoned cart. When your website visitors add products to their cart but don't end up checking out, they become part of a group of customers who had the intent to purchase but didn’t follow through.

X-cart 195
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Macy’s Appoints Former Walmart Connect Exec to Lead Retail Media Network

Retail TouchPoints

Macy’s, Inc. has appointed Michael Krans as VP of Macy’s Media Network , where he will oversee the company’s in-house media business dedicated to connecting advertising partners with Macy’s and Bloomingdale’s customers. Krans, who will report to Chief Customer and Digital Officer Max Magni, joins Macy’s following his most recent role leading the fashion team at Walmart ’s media division, Walmart Connect.

Retail 262
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Top 5 Things to Do at Shoptalk 2024

Fastr

Next week from March 17–20, over 10,000 retail leaders and innovators will gather in Las Vegas for Shoptalk 2024. The content-rich event is the industry’s biggest of the year – serving as the ultimate hub for attendees to network and gain actionable insights on industry trends, tech, solutions, and strategies.

Events 162
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H&M Helps Launch Textile-to-Textile Polyester Recycling Venture

Retail TouchPoints

H&M Group , Vargas Holding and TPG Rise Climate have launched Syre , with the goal of providing recycled polyester yarn that’s equivalent in quality to virgin yarn but has less impact on the planet. The retailer has an offtake agreement with Syre worth $600 million over seven years that will cover a significant share of H&M Group’s long-term need for recycled polyester (rPET), which is currently primarily sourced from bottle-to-textile upcycling.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Fenwick Newcastle Undergoes First Phase of £40 Million Renovation

365 Retail

Fenwick has initiated the first phase of its ambitious renovation plan for its flagship Newcastle store, with activities commencing in March. This renovation is a component of a £40 million investment strategy aimed at modernising and preparing the store for future generations. Mailen Design has been tasked with the careful and thoughtful redesign of the store’s original 1880s façade.

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DoorDash Canada Supports Women-Owned Restaurants with $150K in Grants

Retail TouchPoints

DoorDash has launched a Made by Women platform designed to champion female chefs and restaurateurs and provide access to marketing, educational and financial resources. To inaugurate the program, the Made by Women Grant program , in partnership with the digital networking platform for women, Monday Girl , will provide 15 grants of $10,000 to Canadian women-owned restaurants.

Marketing 147
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AI-powered Transcription Tools, Tested

Practical eCommerce

Today's transcription platforms are fast and sophisticated. We test three of them. The post AI-powered Transcription Tools, Tested appeared first on Practical Ecommerce.

eCommerce 115
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Old 3G Mobile Phones Face Cutoff as 5G Takes Over

RetailWire

Telecoms companies are phasing out old 3G networks in favor of newer, faster 5G systems, which could leave owners of older mobile phones without service. Vodafone has already made the switch, leaving behind 3G in favor of more advanced 4G and 5G services.

Mobile 108
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Second-party Data Could Unlock Ad Targeting

Practical eCommerce

Eliminating third-party cookies, while enhancing privacy, means consumers see irrelevant ads and advertisers receive subpar performance. The post Second-party Data Could Unlock Ad Targeting appeared first on Practical Ecommerce.

eCommerce 111
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Ecommerce in the United States: A Global Voices Report

ESW

As in much of the rest of the world, ecommerce in the United States is growing. Not only are the number of orders increasing, but the amount of money spent online is also increasing. In fact, in 2023 ecommerce sales topped $1.11 billion, an increase of 7.6% over 2022. Additionally, more than 15% of total sales were ecommerce transactions in 2023, nearly a percent higher than the year before.

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SheerID and Payment Plugins Partner to Provide Groundbreaking Gated Offer Solution for WooCommerce Merchants Globally

SheerID

SheerID for WooCommerce helps online merchants acquire and verify consumers in communities like students, teachers, and the military for special offers and discounts.

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Walmart piloted an RFID receipt check. It didn’t work out.

RetailDive

The retailer confirmed it has ended a recent test of the checkout technology at a Neighborhood Market store in Bentonville, Arkansas.

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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What’s Media Mix Modeling? [Marketer’s Guide with Examples]

CPC Strategy

Privacy What’s Media Mix Modeling? [Marketer’s Guide with Examples] By Emily Sullivan Mar 11 2024 Have you ever felt in the dark when it comes to understanding the real impact your marketing dollars are having across multiple channels? Determining where and how conversions are occurring is crucial in optimizing your budget to drive the most impact with your marketing budget.

Channel 89
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Liquid Death closes funding round valuing business at $1.4B

RetailDive

The beverage maker said the $67 million in new financing will be used to grow distribution and accelerate product innovation.

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Walmart Extends Express Delivery Hours

RIS News

If the March 10 switch to Daylight Savings Time left consumers feeling like they need an early coffee delivery, Walmart’s got it covered with the latest addition to its Express Delivery offering.

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As it plans 90 stores, Ross refocuses DD’s on existing markets

RetailDive

The smaller banner will shift focus and undergo an “in-depth analysis” of its customer base amid disappointing performance in newer markets.

Marketing 114
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Analytics Unite Taps Leaders From Mars Inc and Best Buy as Event Co-Chairs

RIS News

We’re excited to announce Praveen Moturu, global vice president, enterprise digital platforms at Mars, Inc., as our consumer goods co-chair. Representing the retail side is Ashok Viswanathan, director of supply chain analytics at Best Buy.

Events 82
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Wayfair refreshes brand ahead of first large-format store opening

RetailDive

The brand's busy spring includes a refreshed logo, updated jingle, new celebrity partners and support for the first-ever Pinterest Creator Tour.

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Tapestry Takes Data-Driven Approach to Customer Identification

RIS News

The home of Coach, Kate Spade, and Stuart Weitzman is refining and expanding its recognition strategies, with a focus on shopper identification and customer movement technology.

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US private label sales grew 6% last year, reaching $217B: report

RetailDive

Sales have steadily risen since 2019, but units have plateaued somewhat since their peak in 2020, according to Circana.

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Mastering E-commerce Strategies to Drive Growth in B2B Distribution

B2B distributors and wholesalers: this webinar is for you! Discover the game-changing potential of composable commerce—a flexible, modern approach to e-commerce—and explore the strategies and technologies transforming the B2B landscape. Learn how to create custom digital experiences for your business from the leaders at Orium , commercetools , and Contentful as they walk through real-world examples, providing actionable insights on how to future-proof your business, integrate new opportunities s

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Lowe’s, Walmart, Family Dollar, and More Get Tech Boost

RIS News

Take a look at how these retailers are using technologies to elevate merchandising strategies, improve inventory planning, elevate accessibility to data, and more.

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Michaels promotes online MakerPlace with ‘Respect the Handmade’

RetailDive

A new brand campaign and an in-store pilot of the marketplace further positions the company as an alternative to Etsy.

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The Body Shop Shuts Down US Stores

RetailWire

The pioneering vegan beauty brand closed their stores on March 1, 2024.

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Hair care brand Glaze inks wholesale partnership with Target

RetailDive

The Waldencast Ventures subsidiary is now available in over 300 of the mass merchant’s stores as well as on its website.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.