Mon.Mar 11, 2024

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Klaviyo Abandoned Cart: 5 Strategies to Increase Conversion

Groove

It takes a lot of work to get customers to your eCommerce store. Whether you use SEO best practices, social media, or your customer email list, once a customer arrives at your online storefront, you want them to convert and not leave a Klaviyo abandoned cart. When your website visitors add products to their cart but don't end up checking out, they become part of a group of customers who had the intent to purchase but didn’t follow through.

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Unleashing Field Marketing To Drive Growth In Asia Pacific

Forrester eCommerce

We explore key findings for APAC from Forrester’s 2023 Field Marketing Survey to help organizations understand the state of Field Marketing regionally and what this means for the operation and organization of a future fit field marketing organization.

Marketing 434
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Getting to Grips with Gen Z

Retail TouchPoints

Gen Z consumers are neither easy to define nor predictable in their shopping habits. The consumer cohort born between 1996 or 1997 and 2010 and 2020 (there is no complete agreement here) is hard to read and reach because they are a product of the world they have been born into, one where change is constant, frequent and often unexpected. Among the many influences on their behaviors has been technology, because they have grown up with fixed and mobile screens.

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Discover The Future Of Boundless Experiences At CX Summit North America 2024

Forrester eCommerce

Join us in Nashville in June to learn how to harness the power of humans and AI to deliver differentiated experiences that drive loyalty and growth.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Patagonia Workers in Reno Store Vote to Join Union

Retail TouchPoints

The associates at a Patagonia store in Reno, Nev. have voted to join the United Food and Commercial Workers (UFCW) Local 711 , marking the first successful unionization effort at a Patagonia store. Along with the Retail, Wholesale and Department Store Union (RWDSU), the UFCW has been making inroads at other outdoor retailers recently, organizing nine REI locations across the U.S. with the RWDSU and five Vertical Endeavors climbing gyms in Minnesota.

Outdoor 299
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European Consumers Challenge Popular Stereotypes About Greenness

Forrester eCommerce

(coauthored by Forrester Senior Research Associate Victoria Manes) In Europe, a tough economic and geopolitical context is contributing to increasingly polarized discussions on the environment.

Consumer 404

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Klaviyo Abandoned Cart: 5 Strategies to Increase Conversion

Groove

It takes a lot of work to get customers to your eCommerce store. Whether you use SEO best practices, social media, or your customer email list, once a customer arrives at your online storefront, you want them to convert and not leave a Klaviyo abandoned cart. When your website visitors add products to their cart but don't end up checking out, they become part of a group of customers who had the intent to purchase but didn’t follow through.

X-cart 195
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Macy’s Appoints Former Walmart Connect Exec to Lead Retail Media Network

Retail TouchPoints

Macy’s, Inc. has appointed Michael Krans as VP of Macy’s Media Network , where he will oversee the company’s in-house media business dedicated to connecting advertising partners with Macy’s and Bloomingdale’s customers. Krans, who will report to Chief Customer and Digital Officer Max Magni, joins Macy’s following his most recent role leading the fashion team at Walmart ’s media division, Walmart Connect.

Retail 262
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Top 5 Things to Do at Shoptalk 2024

Fastr

Next week from March 17–20, over 10,000 retail leaders and innovators will gather in Las Vegas for Shoptalk 2024. The content-rich event is the industry’s biggest of the year – serving as the ultimate hub for attendees to network and gain actionable insights on industry trends, tech, solutions, and strategies.

Events 162
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H&M Helps Launch Textile-to-Textile Polyester Recycling Venture

Retail TouchPoints

H&M Group , Vargas Holding and TPG Rise Climate have launched Syre , with the goal of providing recycled polyester yarn that’s equivalent in quality to virgin yarn but has less impact on the planet. The retailer has an offtake agreement with Syre worth $600 million over seven years that will cover a significant share of H&M Group’s long-term need for recycled polyester (rPET), which is currently primarily sourced from bottle-to-textile upcycling.

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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AI-powered Transcription Tools, Tested

Practical eCommerce

Today's transcription platforms are fast and sophisticated. We test three of them. The post AI-powered Transcription Tools, Tested appeared first on Practical Ecommerce.

eCommerce 130
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DoorDash Canada Supports Women-Owned Restaurants with $150K in Grants

Retail TouchPoints

DoorDash has launched a Made by Women platform designed to champion female chefs and restaurateurs and provide access to marketing, educational and financial resources. To inaugurate the program, the Made by Women Grant program , in partnership with the digital networking platform for women, Monday Girl , will provide 15 grants of $10,000 to Canadian women-owned restaurants.

Marketing 147
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Second-party Data Could Unlock Ad Targeting

Practical eCommerce

Eliminating third-party cookies, while enhancing privacy, means consumers see irrelevant ads and advertisers receive subpar performance. The post Second-party Data Could Unlock Ad Targeting appeared first on Practical Ecommerce.

eCommerce 128
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Liquid Death closes funding round valuing business at $1.4B

RetailDive

The beverage maker said the $67 million in new financing will be used to grow distribution and accelerate product innovation.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Fenwick Newcastle Undergoes First Phase of £40 Million Renovation

365 Retail

Fenwick has initiated the first phase of its ambitious renovation plan for its flagship Newcastle store, with activities commencing in March. This renovation is a component of a £40 million investment strategy aimed at modernising and preparing the store for future generations. Mailen Design has been tasked with the careful and thoughtful redesign of the store’s original 1880s façade.

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Walmart piloted an RFID receipt check. It didn’t work out.

RetailDive

The retailer confirmed it has ended a recent test of the checkout technology at a Neighborhood Market store in Bentonville, Arkansas.

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The Body Shop Shuts Down US Stores

RetailWire

The pioneering vegan beauty brand closed their stores on March 1, 2024.

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As it plans 90 stores, Ross refocuses DD’s on existing markets

RetailDive

The smaller banner will shift focus and undergo an “in-depth analysis” of its customer base amid disappointing performance in newer markets.

Marketing 123
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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Old 3G Mobile Phones Face Cutoff as 5G Takes Over

RetailWire

Telecoms companies are phasing out old 3G networks in favor of newer, faster 5G systems, which could leave owners of older mobile phones without service. Vodafone has already made the switch, leaving behind 3G in favor of more advanced 4G and 5G services.

Mobile 108
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US private label sales grew 6% last year, reaching $217B: report

RetailDive

Sales have steadily risen since 2019, but units have plateaued somewhat since their peak in 2020, according to Circana.

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Share the Luck With St. Patrick’s Day Doughnuts at Krispy Kreme

RetailWire

The doughnut chain's customers are the lucky ones on St. Patrick's Day.

Customer 105
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Wayfair refreshes brand ahead of first large-format store opening

RetailDive

The brand's busy spring includes a refreshed logo, updated jingle, new celebrity partners and support for the first-ever Pinterest Creator Tour.

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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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What’s Media Mix Modeling? [Marketer’s Guide with Examples]

CPC Strategy

Privacy What’s Media Mix Modeling? [Marketer’s Guide with Examples] By Emily Sullivan Mar 11 2024 Have you ever felt in the dark when it comes to understanding the real impact your marketing dollars are having across multiple channels? Determining where and how conversions are occurring is crucial in optimizing your budget to drive the most impact with your marketing budget.

Channel 99
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Michaels promotes online MakerPlace with ‘Respect the Handmade’

RetailDive

A new brand campaign and an in-store pilot of the marketplace further positions the company as an alternative to Etsy.

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Ecommerce in the United States: A Global Voices Report

ESW

As in much of the rest of the world, ecommerce in the United States is growing. Not only are the number of orders increasing, but the amount of money spent online is also increasing. In fact, in 2023 ecommerce sales topped $1.11 billion, an increase of 7.6% over 2022. Additionally, more than 15% of total sales were ecommerce transactions in 2023, nearly a percent higher than the year before.

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Hair care brand Glaze inks wholesale partnership with Target

RetailDive

The Waldencast Ventures subsidiary is now available in over 300 of the mass merchant’s stores as well as on its website.

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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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SheerID and Payment Plugins Partner to Provide Groundbreaking Gated Offer Solution for WooCommerce Merchants Globally

SheerID

SheerID for WooCommerce helps online merchants acquire and verify consumers in communities like students, teachers, and the military for special offers and discounts.

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Product innovation meets tech innovation with the launch of Reese’s Caramel Big Cup

RetailDive

Hershey’s Retail Team is using augmented reality to help retail partners visualize merchandise displays in their stores.

Retail 105
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Walmart Extends Express Delivery Hours

RIS News

If the March 10 switch to Daylight Savings Time left consumers feeling like they need an early coffee delivery, Walmart’s got it covered with the latest addition to its Express Delivery offering.

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ACS slams ‘naïve and inaccurate’ government assessment of disposable vapes ban

TalkingRetail

ACS (the Association of Convenience Stores) has responded to the publication of regulations outlining the government’s plans to ban disposable vapes, highlighting the huge financial impact that the ban will have on retailers.

Retail 64
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.