Retention marketing 3.0: A contrarian take on the future of ecommerce
Omnisend
DECEMBER 1, 2023
Reading Time: 7 minutes I have a confession to make. I hate the word “retention.” As an email marketer, this is somewhat blasphemous to say. After all, it’s a hot topic in the DTC space. But to me, it always reeked of neediness. Can you “retain” your customers? If you beg hard enough, maybe they’ll pity you with a second purchase. Maybe not everyone sees it that way, but this is the vibe I get when I hear people geeking out over the “R” word.
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