Tue.Jan 09, 2024

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How Are Shoppers Using Ecommerce AI Tools? | Salsify

Salsify

Check out how shoppers are using ecommerce AI tools both intentionally and inadvertently during the buying journey and how they can boost brands’ success.

eCommerce 138
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Stanley Tumblers, Sephora Skincare: Creators Are Turning Tweens Into Adults

Forrester eCommerce

In 2000, the hottest holiday gifts for tweens were Bratz Dolls and the Nintendo Wii. In 2023, they were 64 oz Stanley tumblers and skincare products from Sephora. My, how have the times changed. But why? It’s because of the unique impact of the creator (also known as the influencer).

Gifts 273
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The Untapped Potential of Audio in Retail Media Networks

Retail TouchPoints

CMOs are working with limited spending power, prompting a critical examination of resource allocation and a quest for cost-effective yet high-impact solutions. Gartner reveals that 71% of CMOs believe they lack sufficient budgets to fully execute on advertising strategies, and GroupM expects U.S. ad spending to increase 5.1% in 2024, lower than India, China, Germany and Brazil.

Retail 290
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US Tech Spend Outpaces The Overall Economy In 2024

Forrester eCommerce

2024 promises a better tech spend outlook for the US — Forrester forecasts that US tech spend will grow 5.5% in 2024, up from 4.5% in 2023.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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As DTC Business Wanes, Solo Brands Taps New President and CEO

Retail TouchPoints

Solo Brands , a company with a portfolio of lifestyle brands including Solo Stove , Chubbies , Oru Kayak , ISLE and Icy Breeze , has announced that President and CEO John Merris will step down from his post, effective Jan. 15, 2024, when Christopher Metz, who most recently served as CEO of Vista Outdoor Inc., will take over. Metz has more than 25 years of experience leading consumer and durable goods companies.

Outdoor 290
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AI Is Transforming Online Video

Practical eCommerce

New tools are crazy advanced, mimicking a user's speech, voice, and lip movements. The post AI Is Transforming Online Video appeared first on Practical Ecommerce.

eCommerce 124

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Mastering Amazon A/B Testing: A Guide to Optimizing Your Listings

Algopix

In the dynamic and competitive realm of e-commerce, particularly on Amazon, the ability to effectively optimize product listings is a crucial skill for sellers. With millions of products vying for attention, standing out and maximizing conversions is essential. One potent strategy to achieve this is through the systematic use of A/B testing. In this extensive guide, we will explore the ins and outs of Amazon A/B testing, covering its significance, implementation processes, and best practices to

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Instacart Enables Off-Site Shopping Ads in New Partnership with Google

Retail TouchPoints

Google Shopping ads are now accessible to Instacart ’s advertising partners, which can leverage Instacart’s retail media data. This means that CPG advertisers that work with Instacart can now activate Google Shopping ads powered by Instacart’s first-party data and closed-loop insights to reach consumers searching for products on Google. Instacart offers insights on consumer shopping behavior from its catalog of more than 1.4 billion products across over 1,400 retail banners.

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Discover the Latest Upgrades to FastSpring Docs

FastSpring

As part of an initiative to make our documentation more user friendly and insightful than ever, we at FastSpring have taken the initial steps to refine our documentation. This marks just the beginning of our journey, and we acknowledge that excellence is an ongoing pursuit. We are actively refining our developer documentation to ensure it is not just informative but comprehensive, equipping you with the tools you need to seamlessly resolve issues.

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Real-Life ‘E.l.f.-Pinching’ Inspires True Crime Mockumentary

Retail TouchPoints

E.l.f. Cosmetics are apparently so highly prized that they push otherwise law-abiding citizens into stealing — well, “unauthorized borrowing” — by roommates and family members. The real-life prevalence of all this post-purchase theft has inspired E.l.f. Cosmetics to produce a true crime mockumentary, Cosmetic Criminals , now available on Amazon Freevee and YouTube.

Books 264
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Retailers can tap into generative AI to enhance support for customers and employees

RetailDive

As the retail industry witnesses a shift towards a more digital, on-demand consumer base, AI is becoming the secret weapon for retailers to better understand and cater to this evolving consumer behavior.

Retail 108
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Albertsons Expands Onsite Retail Media Offerings with Criteo Integration

Retail TouchPoints

Albertsons Media Collective , the retail media arm of the Albertsons Companies , has teamed up with commerce media solution Criteo to expand its onsite retail media offerings. Criteo will support Albertsons Media Collective’s onsite sponsored ad offerings and help the division expand to newer ad formats, such as commerce display and sponsored video, in the coming months through integrations with Criteo’s demand- and supply-side offerings.

Retail 263
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UK Consumer Spending Slows in December, Yet Entertainment and Travel Sectors Thrive

365 Retail

In December 2023, the UK witnessed a modest rise in consumer card spending, increasing by 2.3% year-on-year, which fell short of the CPIH inflation rate of 4.2% and was lower than November’s growth of 2.9%. This slowdown was evident in retail spending, which couldn’t sustain its November momentum, despite the boost from early seasonal discounts.

Travel 104
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Pacsun Adds RFID to Expanding Omnichannel Tech Stack

Retail TouchPoints

Pacsun will deploy the iD Cloud Store solution from Nedap as it seeks to improve inventory accuracy and gain RFID-powered operational insights to inform replenishment decisions. The chainwide rollout is expected to be completed in Q1 2024. The youth-oriented retailer chose the Nedap solution for its ability to help improve inventory accuracy and enhance omnichannel fulfillment capabilities, including increased usage of buy online, pick up in-store (BOPIS) functionality.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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How to start a t-shirt business in 2024: Tools & tips for success

Omnisend

Reading Time: 9 minutes A common myth about starting a t-shirt business is that creativity and a niche market are all you need. The reality is that you need a lot more than that to sustain and grow your business. You need a solid plan, effective strategies, a clear roadmap, and the right tools. That’s why we created this article, to help you learn how to start a t-shirt business in 2024.

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Former Post Office boss to return CBE following public outrage

TalkingRetail

Paula Vennells, the former Post Office boss who was CEO during the Horizon scandal featured in the ITV drama Mr Bates vs The Post Office, has announced she is to return her CBE. It comes after more than 1.

Retail 98
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Sonic Introduces Peanut Butter Burgers to Its Menu

RetailWire

Sonic Drive-In, the popular fast-food chain, is introducing a new combination to its menu: a peanut butter and bacon cheeseburger.

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Fitch: ‘Rising headwinds’ are rushing toward consumers in 2024

RetailDive

During a panel at the ICR conference, the ratings agency predicted shoppers will seek out greater value in 2024 as high debt levels and reduced savings catch up to them.

Consumer 109
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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Webinar: How to Expand Your EU Brand to the World

ESW

Learn how your EU brand can successfully expand into new, global markets. Presenters discuss the top reasons consumers shop cross-border, which shoppers present the best opportunities for brands and how deploying the right logistics strategy improves conversions. Presenters are FedEx Ecommerce Marketing Manager, Chris Hodge, and ESW Global VP of Partnerships, Faiza Belgroune.

Webinar 78
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Oreo teams with Pac-Man

TalkingRetail

Oreo has partnered with Pac-Man with special edition cookies and custom Oreo Pac-Man. Each Oreo can be scanned to unlock exclusive gaming experiences or enter the barcode from any participating pack to be in with a chance of winning prizes.

Games 90
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Costco pins responsibility on itself for workers’ decision to unionize

RetailDive

The vote last month by employees at a location in Norfolk, Virginia, reflects “a failure on our part,” the retailer’s outgoing and incoming CEOs wrote in a Dec. 29 letter.

Retail 98
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SHEIN Is Now Making Over $30 Billion in Sales Yearly

RetailWire

SHEIN, a major player in the fast-fashion e-commerce world, is reportedly exceeding $30 billion in annual sales.

eCommerce 111
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Survey highlights grievances that most bother British in-store shoppers

TalkingRetail

In the wake of the pandemic, online shopping became the norm for many, but year-on-year trended data indicates a shift back to physical stores, especially for grocery and clothes shopping.

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Fake Stanley Cups Are Duping Customers

RetailWire

The popular insulated tumbler is causing a commotion among shoppers who are being duped by fakes in search of the real thing.

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Mango plans to open 500 new stores by 2026

RetailDive

The apparel brand, which is celebrating its 40th anniversary, will expand and launch stand-alone Mango Home locations.

Apparel 107
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Small Businesses Battle Inflation and Workforce Shortages

RetailWire

The United States economy continues to be a source of concern for small businesses, with the ongoing worker scarcity and relentless inflation feeding into their pessimism. A slight rise in the Small Business Optimism Index was reported for December, but the atmosphere remains gloomy.

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Mastering E-commerce Strategies to Drive Growth in B2B Distribution

B2B distributors and wholesalers: this webinar is for you! Discover the game-changing potential of composable commerce—a flexible, modern approach to e-commerce—and explore the strategies and technologies transforming the B2B landscape. Learn how to create custom digital experiences for your business from the leaders at Orium , commercetools , and Contentful as they walk through real-world examples, providing actionable insights on how to future-proof your business, integrate new opportunities s

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Analytics Unite: Lowe’s Chandhu Nair on the Art of AI to Develop a Holistic View of Consumers

RIS News

You can’t discuss analytics without diving into artificial intelligence, and how AI is powering many of today’s data systems. Learn how Lowe's is tapping the tech.

Arts 74
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Instacart seeks off-site retail media scale with Google Shopping ads pact

RetailDive

The partnership targeting high-intent grocery shoppers already has sign on from marketers like Danone and Kraft Heinz.

Retail 105
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Nike Tops UK’s 2023 E-commerce Brand Rankings, with Ikea and Samsung Following Closely in Annual Sector Analysis

365 Retail

According to the latest annual report on the e-commerce sector, Nike is the UK’s most prominent e-commerce brand in 2023. The report, conducted by Salience Search Marketing , analysed 11 crucial performance indicators, including year-on-year visibility, search volume trends, and brand awareness, for e-commerce brands to reveal the names dominating the industry.

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The Container Store lowers Q3 sales guidance

RetailDive

The retailer cited “challenging business trends” in revising its financial outlook.

Retail 112
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.