Connected Packaging: Closing the Sustainability Gap Between Intention and Action
Retail TouchPoints
DECEMBER 28, 2023
BCG’s research into consumers’ sustainability attitudes and actions is a very stark expression of three fundamental problems related to sustainability: 1. There are a raft of governmental targets and commitments that have no chance of succeeding unless they are actively understood by consumers and put into practice. 2. There are a host of global brand companies that, though they nod to more sustainable practices and have extensive roadmaps, have not found the investment ambition to bring their c
Let's personalize your content