Tue.Aug 27, 2024

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Influence or Illusion? The True ROI of Ecommerce Influencers | Salsify

Salsify

The rise of social media has paved the way for social media influencers (a.k.a. industry favorites with big followings). They’ve become big players in the marketing strategies of many global brands because they unlock access to new audiences and potential new markets.

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Extended Back-to-School Season Spotlights Need for Tactical Markdowns

Retail TouchPoints

As with many other retail sales “seasons,” formerly hard-and-fast dates about when back-to-school (BTS) selling starts — and perhaps more importantly, when it stops — have become more nebulous in recent years. BTS purchases certainly are starting earlier: according to the National Retail Federation (NRF) survey conducted by Prosper Insights & Analytics, more than half ( 55% ) of consumers already had started buying school items in July.

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Why You Can’t Afford to Miss Forrester’s B2B Summit EMEA 2024

Forrester eCommerce

Are you ready to transform your B2B marketing and sales strategies? Forrester’s B2B Summit EMEA 2024 is just around the corner, and it’s the event you can’t afford to miss. Here’s why you need to be there. Revolutionize Your B2B Strategy. In today’s fast-paced business environment, staying ahead of the curve is crucial.

B2B 273
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Vera Bradley Looks to Capture New Gen Z Fans with Urban Outfitters Collab

Retail TouchPoints

Urban Outfitters has collaborated with lifestyle brand Vera Bradley to launch a vintage-inspired capsule collection. The exclusive collection features six re-editions of some of Vera Bradley’s most popular bag styles in three new patterns that bring a nostalgic touch to contemporary fashion. The collection ranges in price from $15 to $100 and is now available at select Urban Outfitters stores and online.

Fashion 264
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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US Consumer Financial Health Analysis Q2 2024

Forrester eCommerce

To understand current US consumer financial health, Principal Forecast Analyst Jitender Miglani analyzes key Q2 2024 Bureau of Economic Analysis (BEA) data.

Consumer 273
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Pfizer’s New DTC Website Aims to ‘Streamline the Path to Better Health’

Retail TouchPoints

Pharmaceutical company Pfizer has launched a new direct-to-consumer website, PfizerForAll , offering prescription delivery, vaccination scheduling, discounts on Pfizer medications and same-day appointments with healthcare professionals for common complaints such as migraines or respiratory symptoms. The move is not unprecedented — fellow pharmaceutical company Eli Lilly launched its own DTC site in January.

Books 259

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Determining the ROI of Change

Retail TouchPoints

Facing lingering supply chain issues and constantly changing consumer behaviors, retailers today are looking to large-scale transformations to better understand what customers want — and to deliver on those demands more quickly. But while most leaders readily accept that they need to spend money on things like system configurations, vendor contracts and project managers to oversee product rollouts, they’re often hesitant to invest in the change management resources required to accelerate transfo

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12 Free Open-Source Content Management Systems

Practical eCommerce

Creating, managing, and modifying content online has never been easier or more affordable. The post 12 Free Open-Source Content Management Systems appeared first on Practical Ecommerce.

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Stop & Shop Consigns Tobacco Sales to the Ash-Heap of History

Retail TouchPoints

Stop & Shop , which operates 360 supermarkets across Connecticut, Massachusetts, Rhode Island, New York and New Jersey, will end tobacco sales by Aug. 31, 2024 as part of its commitment to community wellness. The retailer also will host two cigarette buyback events in neighborhoods within its market area that have higher rates of smoking and smoking-related health issues.

Gifts 147
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Big Lots offers $5.2M in retention bonuses to 4 executives

RetailDive

The move could signal a potential bankruptcy on the horizon, according to Debtwire's global head of legal and restructuring.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Spirit Halloween Sets Record With 1,525 Locations for 2024 Season

RetailWire

Spirit Halloween announced its most expansive Halloween retail plans yet with a record-breaking 1,525 stores opening across North America this year.

Retail 104
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Lady Gaga’s Haus Labs beauty line launches in Sephora at Kohl’s

RetailDive

The department store is continuing to pour resources into its Sephora partnership to draw more customers amid sales declines.

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Red Lobster Closing Another 23 Restaurants as Former P.F. Chang’s CEO Takes Over

RetailWire

The restaurant chain continues to reorganize by shuttering more locations and onboarding a new CEO.

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Consumers tap credit cards, loans to manage inflation: Fed report

RetailDive

Gen Z and millennials were the age groups most likely to use loans and credit cards to respond to higher prices, a Federal Reserve research report said.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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McDonald’s Testing New Burger Touted as ‘New Big Mac’

RetailWire

The new McDonald's burger is trying to attain a similarly iconic status.

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Enhancing the Value of Your Business Before a Transaction

Digital Doughnut

David Blois wishes to share his insights regarding enhancing the value of your business before a transaction. David Blois wishes to share his insights regarding enhancing the value of your business before a transaction.

B2B 75
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Michaels and Dallas Cowboys Become Official Partners

RetailWire

Michaels has just announced a three-year deal with the Dallas Cowboys as its Official Partner.

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At Stitch Fix, stylists move into the spotlight

RetailDive

In its quest to stem sales declines, the apparel box retailer has overhauled its customer experience model.

Apparel 113
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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Haunted Fanta Collab With ‘Beetlejuice, Beetlejuice’ Drops: Here Are the Spooky Flavors

RetailWire

Each beverage features one of the film's stars and delivers spine-tingling tastes.

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Modella Capital Acquires Hobbycraft from Bridgepoint

365 Retail

Privately-owned specialist retail investment boutique, Modella Capital, has announced its acquisition of Hobbycraft, the largest arts and crafts retailer in the UK. This acquisition marks a significant shift for Hobbycraft, as Bridgepoint, the current majority investor, exits its investment after 14 years. Although financial details of the transaction remain undisclosed, the move underscores Modella Capital’s commitment to supporting growth within the retail sector.

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Home secretary responds to figures showing low priority of shoplifting with police

TalkingRetail

Home secretary Yvette Cooper has responded to government figures revealing that just 431 shoplifters were handed fixed penalty notices in the year to March — a 98% drop from a decade ago when 19,419 were issued.

Retail 69
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Winning Ecommerce Customer Acquisition Strategies | Salsify

Salsify

Here’s a deep dive into the basics of strong ecommerce customer acquisition strategies.

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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Leveraging Google Business Profile for Multifamily Marketing Success

PERQ

More than ever, cultivating a professional digital presence is paramount in the multifamily housing market. While in-person tours will always be essential to the decision-making process, you’ll have to create an online presence to appeal to the 98% of prospective renters who use the Internet to find their next apartment. One of the best ways to increase your local digital footprint is to maintain an attractive Google Business Profile (GBP).

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Government urged to protect independent retailers as part of living wage increases

TalkingRetail

The national president of the Fed (Federation of Independent Retailers) has written to the new secretary of state for business and trade, Jonathan Reynolds, to highlight the impact of higher wages on smaller businesses.

Retail 59
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How chatbots can personalize self-service interactions

RetailDive

Generative AI chatbots are well-suited to draw on customer metadata and company knowledge bases to personalize self-service experiences.

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Food inflation slows in August while non-food puts shop prices in deflation

TalkingRetail

Shop price deflation was at 0.3% in August, down from inflation of 0.2% in the previous month., according to the BRC-Nielsen shop price index. Shop price annual growth remained at its lowest rate since October 2021. Non-food remained in deflation at -1.

Retail 59
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Mastering E-commerce Strategies to Drive Growth in B2B Distribution

B2B distributors and wholesalers: this webinar is for you! Discover the game-changing potential of composable commerce—a flexible, modern approach to e-commerce—and explore the strategies and technologies transforming the B2B landscape. Learn how to create custom digital experiences for your business from the leaders at Orium , commercetools , and Contentful as they walk through real-world examples, providing actionable insights on how to future-proof your business, integrate new opportunities s

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The Aga Khan Museum: Unforgettable Elegance

Canadian Special Events

The opening night party for CSE 2016 was held at the Aga Khan Museum, and the memory of that evening has lingered with me ever since. The museum, a breathtaking cultural and architectural masterpiece, defies any photograph’s ability to capture its grandeur fully. To step into the Aga Khan is to step into an experience that begins long before you cross its threshold.

Arts 52
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PayPoint and Teya partner to facilitate cash deposits

TalkingRetail

PayPoint and Teya have announced its partnership which has led to the launch of a new service for Teya Business Account holders at PayPoint stores nationwide.

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The Most Exciting Games You Can Find at Online Casinos

365 Retail

The iGaming world is truly limitless in 2024: gamblers of previous decades never had the chance to explore so much content with numerous features. Even the most experienced players who’ve tried numerous titles before are impressed with the number of releases on the modern market, so what to say about newcomers? Exploring the hottest casino games is nothing but exciting, and knowing the main categories and their peculiarities simplifies the choice.

Games 52
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Wholesale and retail top industries hit by crime last year

TalkingRetail

With searches for ‘business crime’ soaring over the past month - totalling 9,000 - a new study has revealed that the wholesale and retail industry suffers the most, with over 40% in the sector affected.

Retail 52
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.