Tue.Aug 27, 2024

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Influence or Illusion? The True ROI of Ecommerce Influencers | Salsify

Salsify

The rise of social media has paved the way for social media influencers (a.k.a. industry favorites with big followings). They’ve become big players in the marketing strategies of many global brands because they unlock access to new audiences and potential new markets.

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US Consumer Financial Health Analysis Q2 2024

Forrester eCommerce

To understand current US consumer financial health, Principal Forecast Analyst Jitender Miglani analyzes key Q2 2024 Bureau of Economic Analysis (BEA) data.

Consumer 362
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Extended Back-to-School Season Spotlights Need for Tactical Markdowns

Retail TouchPoints

As with many other retail sales “seasons,” formerly hard-and-fast dates about when back-to-school (BTS) selling starts — and perhaps more importantly, when it stops — have become more nebulous in recent years. BTS purchases certainly are starting earlier: according to the National Retail Federation (NRF) survey conducted by Prosper Insights & Analytics, more than half ( 55% ) of consumers already had started buying school items in July.

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Why You Can’t Afford to Miss Forrester’s B2B Summit EMEA 2024

Forrester eCommerce

Are you ready to transform your B2B marketing and sales strategies? Forrester’s B2B Summit EMEA 2024 is just around the corner, and it’s the event you can’t afford to miss. Here’s why you need to be there. Revolutionize Your B2B Strategy. In today’s fast-paced business environment, staying ahead of the curve is crucial.

B2B 273
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Vera Bradley Looks to Capture New Gen Z Fans with Urban Outfitters Collab

Retail TouchPoints

Urban Outfitters has collaborated with lifestyle brand Vera Bradley to launch a vintage-inspired capsule collection. The exclusive collection features six re-editions of some of Vera Bradley’s most popular bag styles in three new patterns that bring a nostalgic touch to contemporary fashion. The collection ranges in price from $15 to $100 and is now available at select Urban Outfitters stores and online.

Fashion 264
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553: Amazon & TikTok Join Forces! How Google’s Legal Woes Could Change E-Commerce Forever

My Wife Quit Her Job

In this episode, Toni and I discuss how the recent Google monopoly ruling will affect the ecommerce landscape. We also discuss the latest announcements between Amazon, TikTok and Pinterest. Enjoy! What You’ll Learn How the Google monopoly ruling will play out in the next few years How the potential breakup of Google will affect ecommerce The implications of the TikTok/Amazon partnership Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run

eCommerce 156

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Big Lots offers $5.2M in retention bonuses to 4 executives

RetailDive

The move could signal a potential bankruptcy on the horizon, according to Debtwire's global head of legal and restructuring.

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Determining the ROI of Change

Retail TouchPoints

Facing lingering supply chain issues and constantly changing consumer behaviors, retailers today are looking to large-scale transformations to better understand what customers want — and to deliver on those demands more quickly. But while most leaders readily accept that they need to spend money on things like system configurations, vendor contracts and project managers to oversee product rollouts, they’re often hesitant to invest in the change management resources required to accelerate transfo

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Lady Gaga’s Haus Labs beauty line launches in Sephora at Kohl’s

RetailDive

The department store is continuing to pour resources into its Sephora partnership to draw more customers amid sales declines.

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Stop & Shop Consigns Tobacco Sales to the Ash-Heap of History

Retail TouchPoints

Stop & Shop , which operates 360 supermarkets across Connecticut, Massachusetts, Rhode Island, New York and New Jersey, will end tobacco sales by Aug. 31, 2024 as part of its commitment to community wellness. The retailer also will host two cigarette buyback events in neighborhoods within its market area that have higher rates of smoking and smoking-related health issues.

Gifts 147
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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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12 Free Open-Source Content Management Systems

Practical eCommerce

Creating, managing, and modifying content online has never been easier or more affordable. The post 12 Free Open-Source Content Management Systems appeared first on Practical Ecommerce.

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At Stitch Fix, stylists move into the spotlight

RetailDive

In its quest to stem sales declines, the apparel box retailer has overhauled its customer experience model.

Apparel 119
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McDonald’s Testing New Burger Touted as ‘New Big Mac’

RetailWire

The new McDonald's burger is trying to attain a similarly iconic status.

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Consumers tap credit cards, loans to manage inflation: Fed report

RetailDive

Gen Z and millennials were the age groups most likely to use loans and credit cards to respond to higher prices, a Federal Reserve research report said.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Red Lobster Closing Another 23 Restaurants as Former P.F. Chang’s CEO Takes Over

RetailWire

The restaurant chain continues to reorganize by shuttering more locations and onboarding a new CEO.

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How chatbots can personalize self-service interactions

RetailDive

Generative AI chatbots are well-suited to draw on customer metadata and company knowledge bases to personalize self-service experiences.

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Haunted Fanta Collab With ‘Beetlejuice, Beetlejuice’ Drops: Here Are the Spooky Flavors

RetailWire

Each beverage features one of the film's stars and delivers spine-tingling tastes.

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Winning Ecommerce Customer Acquisition Strategies | Salsify

Salsify

Here’s a deep dive into the basics of strong ecommerce customer acquisition strategies.

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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Spirit Halloween Sets Record With 1,525 Locations for 2024 Season

RetailWire

Spirit Halloween announced its most expansive Halloween retail plans yet with a record-breaking 1,525 stores opening across North America this year.

Retail 104
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Enhancing the Value of Your Business Before a Transaction

Digital Doughnut

David Blois wishes to share his insights regarding enhancing the value of your business before a transaction. David Blois wishes to share his insights regarding enhancing the value of your business before a transaction.

B2B 75
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Michaels and Dallas Cowboys Become Official Partners

RetailWire

Michaels has just announced a three-year deal with the Dallas Cowboys as its Official Partner.

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Modella Capital Acquires Hobbycraft from Bridgepoint

365 Retail

Privately-owned specialist retail investment boutique, Modella Capital, has announced its acquisition of Hobbycraft, the largest arts and crafts retailer in the UK. This acquisition marks a significant shift for Hobbycraft, as Bridgepoint, the current majority investor, exits its investment after 14 years. Although financial details of the transaction remain undisclosed, the move underscores Modella Capital’s commitment to supporting growth within the retail sector.

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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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Home secretary responds to figures showing low priority of shoplifting with police

TalkingRetail

Home secretary Yvette Cooper has responded to government figures revealing that just 431 shoplifters were handed fixed penalty notices in the year to March — a 98% drop from a decade ago when 19,419 were issued.

Retail 69
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Leveraging Google Business Profile for Multifamily Marketing Success

PERQ

More than ever, cultivating a professional digital presence is paramount in the multifamily housing market. While in-person tours will always be essential to the decision-making process, you’ll have to create an online presence to appeal to the 98% of prospective renters who use the Internet to find their next apartment. One of the best ways to increase your local digital footprint is to maintain an attractive Google Business Profile (GBP).

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Proposed AI Regulation Bill in California Stirs Infighting Among Developers

RetailWire

California's SB 1047 will place various requirements and restrictions on companies that develop AI models.

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Government urged to protect independent retailers as part of living wage increases

TalkingRetail

The national president of the Fed (Federation of Independent Retailers) has written to the new secretary of state for business and trade, Jonathan Reynolds, to highlight the impact of higher wages on smaller businesses.

Retail 59
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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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100 of the Best Commerce Loyalty Landing Pages

Smile.io

You can have the best loyalty program in the world, but it won’t matter if nobody knows about it. Great loyalty programs have two characteristics—a financially incentivizing configuration and effective communication.   A loyalty landing page on your website is the perfect opportunity to communicate your program’s value.

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Food inflation slows in August while non-food puts shop prices in deflation

TalkingRetail

Shop price deflation was at 0.3% in August, down from inflation of 0.2% in the previous month., according to the BRC-Nielsen shop price index. Shop price annual growth remained at its lowest rate since October 2021. Non-food remained in deflation at -1.

Retail 59
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What Are the Best and Worst Taco Bell Locations in the Country?

RetailWire

A study found the best and worst Taco Bell locations in the United States.

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PayPoint and Teya partner to facilitate cash deposits

TalkingRetail

PayPoint and Teya have announced its partnership which has led to the launch of a new service for Teya Business Account holders at PayPoint stores nationwide.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.