How Carter’s is Evolving with the Needs of Gen Z Parents
Retail TouchPoints
DECEMBER 6, 2024
More than two-thirds ( 67% ) of American adults with an income of $100,000 or more are parents, representing a lot of spending power. And now, as a whole new demographic ( Gen Z ) ventures further into parenthood, brands and retailers need to adapt their strategies to reflect this cohorts behaviors, priorities and even beliefs. That is why Carters, the baby and childrens retailer behind Carters, OshKosh BGosh, Little Planet and Skip Hop , recently implemented a fresh direction and approach that
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