Tue.Sep 10, 2024

article thumbnail

Essential Steps for a Successful Joint Business Plan | Salsify

Salsify

Check out the necessary steps (and benefits) for creating a joint business plan and expert advice from digital shelf leaders.

eCommerce 158
article thumbnail

What’s Next For GenAI In Marketing

Forrester eCommerce

Forrester’s B2B Summit APAC 2024 for CMOs and marketing leaders is just a few weeks away. I’m excited to meet you in Singapore on October 1, 2024, and together, we will discuss the latest data, trends, and insights shaping the marketer’s remit in a tech-disrupted world.

Marketing 468
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Roblox Unlocks In-Game Commerce with Shopify Integration

Retail TouchPoints

Roblox has announced a new commerce integration with Shopify that will allow brands with Shopify storefronts to sell physical items directly in their Roblox games. Shopify plans to begin piloting the integration soon, with a larger launch of the capability planned for 2025. Shopify President Harley Finkelstein as a Roblox character. (Image courtesy Shopify) “You’ll be able to buy everything from clothing to unique accessories, collectibles [directly on Roblox] — the possibilities are endless,” s

Games 289
article thumbnail

Get From Data To Decisions Faster With Our New Data, AI & Analytics Service

Forrester eCommerce

Data and AI leaders today must create business value from trusted data, build the foundation to scale AI, and cultivate a data-driven culture. To help them meet these challenges, Forrester is launching Forrester Decisions for Data, AI & Analytics. Learn more about this new service and how it can benefit your organization.

435
435
article thumbnail

State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

article thumbnail

Amazon Streamlines Sales of Brick-and-Mortar Inventory with New Integration

Retail TouchPoints

Data management platform Feedonomics has integrated with Amazon Today , a program that allows retailers with brick-and-mortar locations to sell their in-store inventory on Amazon. Participating Amazon Today retailers can provide both Amazon Prime and non-Prime shoppers with access to same-day delivery and in-store pickup options at their physical locations.

Channel 279
article thumbnail

It Takes A Village To Make AI Copilots Successful

Forrester eCommerce

AI copilots of all kinds — new off-the-shelf solutions, custom-built applications, or those embedded in business applications — are taking off. But there’s little measurable business return yet, and much confusion. In a new report for Forrester clients, J.P.

More Trending

article thumbnail

Don’t Miss Out: Keynotes at Forrester’s B2B Summit EMEA 2024

Forrester eCommerce

In today’s fast-paced B2B landscape, staying ahead requires more than just traditional strategies. At the upcoming B2B Summit EMEA 2024, our keynote sessions will equip you with the insights and tools needed to drive meaningful change and achieve sustained growth.

B2B 273
article thumbnail

What We’ve Learned from 20 Years of Trying Virtual Try-Ons 

Retail TouchPoints

According to recent estimates , there are over 26 million ecommerce sites globally. Still, despite the convenience and wealth of choice that online shopping offers (and shoppers love), these sites are only responsible for a modest portion of all retail sales. In the U.S., home to over half of online retail sites, the proportion is only about 16%, per the U.S.

article thumbnail

US v. Google: The FTC Takes On AdTech Verticalization

Forrester eCommerce

This week, the U.S. DOJ begins its antitrust trial against Google, contending that the company has monopolized the economics of digital advertising at the expense of publishers and advertisers.

B2C 259
article thumbnail

Thrive Market Taps Instacart to Launch New Retail Media Network

Retail TouchPoints

Health-focused online grocer Thrive Market plans to launch a retail media network powered by Instacart ’s Carrot Ads solution. Thrive Market will use Carrot Ads to help connect brands with its more than 1.5 million members through sponsored product and display ads on its own website and app. “Thrive Market’s personalized experience makes healthy living more accessible,” said April Lane, Chief Merchandising Officer of Thrive Market in a statement. “This partnership redefin

Marketing 272
article thumbnail

AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

article thumbnail

FastSpring is the Leading Sponsor at Pocket Gamer Connects Helsinki 2024!

FastSpring

FastSpring is thrilled to announce our participation as the leading sponsor at Pocket Gamer Connects Helsinki 2024, one of the premier events in the global gaming industry. From October 1-2, we’ll be at the heart of the action at Wanha Satama in Helsinki, Finland, showcasing our commitment to supporting game developers worldwide with cutting-edge payment solutions.

Payments 144
article thumbnail

Snoop Dogg Sparks Brand Awareness, Lowers Acquisition Costs for Solo Stove

Retail TouchPoints

When Luana Bumachar joined Solo Brands as its new Chief Marketing Officer, there was a big debate permeating the industry: did Solo Brand’s viral campaign with Snoop Dogg actually work, or did it all that time and money go up in smoke? Industry practitioners and pundits believed that while renowned cannabis user Snoop claiming he “gave up smoke” in exchange for a Solo Stove generated a lot of buzz, it didn’t drive tangible business results.

article thumbnail

Under Armour to close California distribution center amid restructuring plan

RetailDive

The decision to exit one of its primary distribution facilities will cost the athletics retailer an additional $70 million in restructuring charges.

Retail 122
article thumbnail

Holiday Promotions in Google Text Ads

Practical eCommerce

Promoting holiday sales and events in text ads is tricky when Google picks the headlines and descriptions. The post Holiday Promotions in Google Text Ads appeared first on Practical Ecommerce.

Events 113
article thumbnail

The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

article thumbnail

Backcountry acquired by CSC Generation Enterprise

RetailDive

The outdoor gear retailer will continue to operate under its own name and recently moved to expand into wholesale.

Outdoor 116
article thumbnail

Trinny London Opens Flagship Store on King’s Road

365 Retail

A burst of yellow now brightens the iconic King’s Road, as Trinny London opens the doors to its highly anticipated flagship store. Designed to offer an uncompromising shopping experience, the new space features interactive product-play areas and designated breakout zones, delivering a fully guided and personalised beauty journey that helps customers feel their best.

Events 111
article thumbnail

How Target is courting pet owners with a collection designed by ‘fur-fluencers’

RetailDive

A collection of goods tailored to furry friends is complemented by the retailer’s first reality TV-styled social content and national ads starring mascot Bullseye.

Retail 111
article thumbnail

Domino’s Says No to Shrinkflation With MOREflation Promo

RetailWire

The pizza chain is rejecting the concept of less is more.

105
105
article thumbnail

Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

article thumbnail

Probiotic brand Seed launches at Target nationwide

RetailDive

The move marks the brand’s first partnership with a big-box retailer and follows its debut on Amazon earlier this year.

Retail 111
article thumbnail

McDonald’s & Crocs Collaborate for the Second Year in a Row With a Happy Meal

RetailWire

McDonald's and Crocs collaborated last year as well.

105
105
article thumbnail

Amazon Fresh gets new private brand, expanded Prime savings

RetailDive

The updates, which also include a revamped online storefront, highlight the retailer’s continued efforts to bolster the grocery banner.

Retail 108
article thumbnail

Google Adds Dresses to Its Virtual Try-On Tool

RetailWire

Google's new virtual try-on tool for dresses aims to help cut down on returns, resulting in happier customers.

Customer 104
article thumbnail

Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

article thumbnail

J.C. Penney debuts apparel line for women who use wheelchairs

RetailDive

The limited-time collaboration with Jamey Perry is the latest in the department store’s adaptive apparel offering.

Apparel 98
article thumbnail

FBI Reveals Americans Lost $5B in Cryptocurrency Scams Last Year

RetailWire

Scammers often steal money from victims using fake cryptocurrency investment schemes.

article thumbnail

Why Old Navy is throwing back to the ‘90s to burnish its iconic brand

RetailDive

Chief Marketing Officer Behnaz Ghahramani opened a new playbook for a collection and campaign that celebrate the 30th anniversary of the Gap-owned retailer.

article thumbnail

Apple Ordered To Pay 13 Billion Euros in Back Taxes to Ireland

RetailWire

The European Union's highest court ruled Apple unfairly benefited from Irish tax laws.

article thumbnail

🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

article thumbnail

How Catalog Management Services Enhanced a Lighting Store's Efficiency

Digital Doughnut

Operational efficiency is crucial in the retail industry. Retailers face challenges in managing product catalogs, adapting to trends, and maintaining consistent information across channels. These issues are intensified in niche markets. To address these challenges, many retailers turn to eCommerce catalog management service providers. This article showcases a real world example where these services resulted in significant improvements.

article thumbnail

J.C. Penney poaches designer from Uggs

RetailDive

Khristene Son, with experience at brands that also include Old Navy, Justice and Charlotte Russe, is SVP of trend, brand and design.

64
article thumbnail

Timothy London Opens First International Flagship Store in Kuala Lumpur

365 Retail

Timothy London , the British-based travel goods brand known for its innovation and expert craftsmanship, has opened its first international flagship store in Kuala Lumpur, marking the brand’s expansion into the Asia market. The 1,056-square-foot store, located in Intermark Mall , brings Timothy London’s signature blend of classic British design and modernity to a new audience.

Travel 64
article thumbnail

Bank of America Raises Hourly Wage to $24 Per Hour

RetailWire

The company is committed to helping its employees with generous hourly rates.

Banking 59
article thumbnail

5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.