The power of connecting the digital shelf to retail media
Profitero
AUGUST 16, 2024
Brands are improving retail media efficiency, winning new buyers and lowering costs by integrating digital shelf data into media campaigns. If retail media has felt challenging lately, you’re in good company. Thanks to a perfect storm of macro factors and inherent problems within the retail media ecosystem, it’s started to feel, for many brands, like yet another problem consuming an ever-increasing share of budget.
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