Fri.Mar 29, 2024

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528: TikTok Shop, AI, Meta Ads & More Gossip – ECF Recap Part 2 With Toni Herrbach

My Wife Quit Her Job

Last week, Toni and I attended the Ecommerce Fuel Live event in New Orleans, LA. This is part 2 of a series where we cover the gossip, the hallway conversations, the sessions, and some of the trends that we saw at ECF Live. What You’ll Learn The new trends with Tiktok shop, AI, and Meta Ads Recap of day 3 of the Ecommerce Fuel Live event What most sellers are having problems with Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the

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E.l.f. Creates Original Song to Celebrate First-Ever TikTok Shop Super Brand Day Sale

Retail TouchPoints

E.l.f. Cosmetics will be the first brand featured in a TikTok Shop Super Brand Day, which will put the brand front and center on the social media platform from March 31 to April 3, 2024. The special TikTok activation will complement E.l.f.’s larger celebration of the brand’s 20th anniversary and also mark its one-year anniversary on TikTok Shop. E.l.f was an early adopter of the TikTok platform as well as its Shop functionality. “E.l.f. has thrived on TikTok Shop by creatively engaging wit

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A Creator on YouTube Earns $20,000 a Month to Make 1-Minute Videos

RetailWire

In a bid to beat rival platforms like Instagram and TikTok, YouTube has revealed that numerous creators are now monetizing their short videos on the platform and earning a sizable paycheck.

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BJ’s Wholesale Club Plans to Open 12 New Stores, 15 Gas Stations by Q1 2025

Retail TouchPoints

BJ’s Wholesale Club will open five warehouse club stores in Tennessee, South Carolina, Florida and Indiana. These will be the first of 12 new locations planned for BJ’s 2024 fiscal year, which will end in February 2025; the retailer also plans to open 15 gas stations during this period. The new stores will be located in: Maryville, Tenn., in the Knoxville market, BJ’s fourth location in the Volunteer State; Myrtle Beach, S.C., the second store in the Palmetto State; Palm Coast and West Palm Beac

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Kroger Shuts Down E-Commerce Spoke Facilities in Texas and Florida

RetailWire

Kroger, the grocery chain, has announced the closure of three spoke facilities in its e-commerce operations in Texas and Florida. This decision marks a strategic shift for the company in its efforts to streamline operations and enhance efficiency.

eCommerce 105
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The Average CMO Tenure is at its Lowest Level in More Than a Decade: What Should Retail and CPG Brands Know?

Retail TouchPoints

Data from Statista shows that the average tenure of chief marketing officers (CMOs) at the leading 100 advertisers in the United States reached 39.6 months – or 3.3 years. Before the pandemic, the average stood above 40 months. This is the lowest level in more than a decade. What is going wrong? The Failing Security of Traditional Demographic Indicators The high turnover of CMOs isn’t just a statistic; it’s a loud wake-up call.

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Home Depot Rebrands Retail Media Network as Orange Apron Media

Retail TouchPoints

The Home Depot has revamped and rebranded its retail media network, which first launched in 2018. Previously known as Retail Media+, the offering has been renamed Orange Apron Media. The announcement was made at the retailer’s inaugural in-person retail media marketing summit, where Melanie Babcock , VP of Orange Apron Media and Monetization, walked supplier partners through customer insights, new retail media product offerings, measurement capabilities and best practices for the upcoming year.

Retail 264
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Lands’ End lays off 10% of corporate workforce

RetailDive

Most of those layoffs came in January, though some were the result of earlier changes to the retailer's sourcing organization.

Retail 131
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#RICE24 Community Convos: Justin Tichy, Chief Operating Officer, Petco 

Retail TouchPoints

According to the American Pet Products Association, Americans spent $136.8 billion on their pets in 2022, up from $123.6 billion in 2021. And a lot of these consumers are millennials and Gen Z, who have adopted entirely new ways of browsing, buying and engaging with brands.

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7-Eleven Unveils Hot Dog-Flavored Drink

RetailWire

7-Eleven has revealed an array of new 7-Select sparkling waters sporting bold and innovative flavors. Partnering with Miracle Seltzer, 7-Eleven is introducing Lemon Lime, Green Apple, Sweet Orange, and the surprising addition of Hot Dog flavor.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Mercari ends selling fees, debuts new returns policy

RetailDive

The no-fee structure became effective on all new listings earlier this week and will roll out to the rest of the site in the weeks to come.

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SpaceX’s ‘Affordable’ Journey to Mars

RetailWire

SpaceX CEO Elon Musk has proposed an ambitious plan to make travel to Mars affordable for the masses. Musk envisions a ticket price of $100,000, believing it could be achievable for most individuals through hard work and saving.

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Fueling Retail Expansion: Exploring Financing Options For Business Growth

RetailMinded

For retailers looking to expand their operations, securing financing is a crucial step to fuel growth. Whether opening new locations, renovating existing stores, or investing in technology and inventory, retail expansion requires significant capital investment. Financing this growth remains a significant challenge for many retailers, from small boutiques to large chains.

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Amazon Secures Bally Sports RSN Streaming

RetailWire

In a bid to bounce back from bankruptcy, Diamond Sports, parent company of Bally Sports RSNs, struck a deal in January that ropes in Amazon as a minority investor.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Roundel Media Studio: What to Expect From Target’s New Self-Service Platform

CPC Strategy

Commerce Roundel Media Studio: What to Expect From Target’s New Self-Service Platform By Tinuiti Team Mar 29 2024 Roundel™ Media Studio (RMS) has arrived, revolutionizing Target’s advertising game. This self-service platform offers seamless activation, management, and analysis of Target Product Ads, with more solutions on the horizon.

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Despite last year’s declines, Torrid could grab more market share

RetailDive

The plus-size leader faces ongoing reluctance to spend on discretionary goods, but has inventory control and other strengths on its side.

Marketing 110
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BGR Media Founder on AI Upheaval

Practical eCommerce

The consumer tech site has long relied on traffic from organic search. Then came AI-generated content. The post BGR Media Founder on AI Upheaval appeared first on Practical Ecommerce.

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Knix signs Gabrielle Union as global brand ambassador

RetailDive

The actor will be featured in the new “Knix for Life” campaign and will be involved in events and other initiatives for the period care brand.

Events 101
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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Spirit Adds More Nonstop Flights to Standard Routes

RetailWire

The airline will add even more nonstop flights to its roster of locations the company services.

Travel 98
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Perfect Corp. improves 3D modeling for virtual jewelry try-on

RetailDive

The latest update allows brands to use Graphics Library Transmission Format 2.0 files, which offer more detailed textures and lighting.

Jewelry 101
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Xiaomi Unveils EV $4K Cheaper Than Tesla’s Model 3

RetailWire

As the battle to bring the most cost-effective electric vehicles to the market heats up, the Chinese smartphone company Xiaomi announced that its first electric car will go on sale for significantly less than Tesla's Model 3.

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The Weekly Closeout: Beyond partners with X as Miniso pops up in Times Square

RetailDive

The home retailer’s social media deal involves short- and long-form content. Meanwhile, Miniso’s store concept follows a successful flagship in New York.

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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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loanDepot and MLB Bring Back Ballpark Bingo

RetailWire

loanDepot, the Official Mortgage Provider of Major League Baseball (MLB), is reviving its beloved "Ballpark Bingo: A Celebration of Firsts" campaign for the 2024 season, aiming to further captivate fans in America’s favorite pastime through an interactive sweepstakes.

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4 Best Video Automation Tools To Enhance Your Retail Marketing Strategy In 2024

RetailMinded

Videos have lots of potential for reaching a large audience. However, many will agree that videos are difficult work, and some may not even know where to begin. Videos need time and commitment, but sometimes, you might not have enough time to put in the work. That’s why video automation tools were created. In this article, we will dive deeper into learning more about which video automation tools you can use for your retail marketing strategy this year.

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Easter Sunday 2024: What Stores Are Open and Closed?

RetailWire

Easter Sunday 2024 is fast approaching, and if you're eyeing some last-minute shopping, it's crucial to know which stores are open and which ones are closed for the holiday.

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What Is the Best Way to Integrate Shopify With Social Media?

Digital Doughnut

A step-by-step guide on integrating social media with your Shopify store. A step-by-step guide on integrating social media with your Shopify store.

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Mastering E-commerce Strategies to Drive Growth in B2B Distribution

B2B distributors and wholesalers: this webinar is for you! Discover the game-changing potential of composable commerce—a flexible, modern approach to e-commerce—and explore the strategies and technologies transforming the B2B landscape. Learn how to create custom digital experiences for your business from the leaders at Orium , commercetools , and Contentful as they walk through real-world examples, providing actionable insights on how to future-proof your business, integrate new opportunities s

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Crypto King Sam Bankman-Fried Sentenced to 25 Years for Fraud

RetailWire

The founder of FTX trading will spend over two decades in prison for his crimes.

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Why An Employee App Is A Total Game-Changer for Your Workforce

RetailMinded

You know how it goes – you’ve got these awesome employees that keep your company running smoothly. But are you doing everything you can to make their lives easier and keep them engaged with vivid desktop alerts ? Well, let me tell you – an employee app is gonna be a total game-changer for your workplace. Now, I get it, you’re probably thinking “Another app?

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