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Last week, Toni and I attended the Ecommerce Fuel Live event in New Orleans, LA. This is part 2 of a series where we cover the gossip, the hallway conversations, the sessions, and some of the trends that we saw at ECF Live. What You’ll Learn The new trends with Tiktok shop, AI, and Meta Ads Recap of day 3 of the Ecommerce Fuel Live event What most sellers are having problems with Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the
E.l.f. Cosmetics will be the first brand featured in a TikTok Shop Super Brand Day, which will put the brand front and center on the social media platform from March 31 to April 3, 2024. The special TikTok activation will complement E.l.f.’s larger celebration of the brand’s 20th anniversary and also mark its one-year anniversary on TikTok Shop. E.l.f was an early adopter of the TikTok platform as well as its Shop functionality. “E.l.f. has thrived on TikTok Shop by creatively engaging wit
BJ’s Wholesale Club will open five warehouse club stores in Tennessee, South Carolina, Florida and Indiana. These will be the first of 12 new locations planned for BJ’s 2024 fiscal year, which will end in February 2025; the retailer also plans to open 15 gas stations during this period. The new stores will be located in: Maryville, Tenn., in the Knoxville market, BJ’s fourth location in the Volunteer State; Myrtle Beach, S.C., the second store in the Palmetto State; Palm Coast and West Palm Beac
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Data from Statista shows that the average tenure of chief marketing officers (CMOs) at the leading 100 advertisers in the United States reached 39.6 months – or 3.3 years. Before the pandemic, the average stood above 40 months. This is the lowest level in more than a decade. What is going wrong? The Failing Security of Traditional Demographic Indicators The high turnover of CMOs isn’t just a statistic; it’s a loud wake-up call.
The Home Depot has revamped and rebranded its retail media network, which first launched in 2018. Previously known as Retail Media+, the offering has been renamed Orange Apron Media. The announcement was made at the retailer’s inaugural in-person retail media marketing summit, where Melanie Babcock , VP of Orange Apron Media and Monetization, walked supplier partners through customer insights, new retail media product offerings, measurement capabilities and best practices for the upcoming year.
According to the American Pet Products Association, Americans spent $136.8 billion on their pets in 2022, up from $123.6 billion in 2021. And a lot of these consumers are millennials and Gen Z, who have adopted entirely new ways of browsing, buying and engaging with brands.
The consumer tech site has long relied on traffic from organic search. Then came AI-generated content. The post BGR Media Founder on AI Upheaval appeared first on Practical Ecommerce.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
In a bid to beat rival platforms like Instagram and TikTok, YouTube has revealed that numerous creators are now monetizing their short videos on the platform and earning a sizable paycheck.
Kroger, the grocery chain, has announced the closure of three spoke facilities in its e-commerce operations in Texas and Florida. This decision marks a strategic shift for the company in its efforts to streamline operations and enhance efficiency.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
7-Eleven has revealed an array of new 7-Select sparkling waters sporting bold and innovative flavors. Partnering with Miracle Seltzer, 7-Eleven is introducing Lemon Lime, Green Apple, Sweet Orange, and the surprising addition of Hot Dog flavor.
For retailers looking to expand their operations, securing financing is a crucial step to fuel growth. Whether opening new locations, renovating existing stores, or investing in technology and inventory, retail expansion requires significant capital investment. Financing this growth remains a significant challenge for many retailers, from small boutiques to large chains.
SpaceX CEO Elon Musk has proposed an ambitious plan to make travel to Mars affordable for the masses. Musk envisions a ticket price of $100,000, believing it could be achievable for most individuals through hard work and saving.
Commerce Roundel Media Studio: What to Expect From Target’s New Self-Service Platform By Tinuiti Team Mar 29 2024 Roundel™ Media Studio (RMS) has arrived, revolutionizing Target’s advertising game. This self-service platform offers seamless activation, management, and analysis of Target Product Ads, with more solutions on the horizon.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
In a bid to bounce back from bankruptcy, Diamond Sports, parent company of Bally Sports RSNs, struck a deal in January that ropes in Amazon as a minority investor.
The home retailer’s social media deal involves short- and long-form content. Meanwhile, Miniso’s store concept follows a successful flagship in New York.
Videos have lots of potential for reaching a large audience. However, many will agree that videos are difficult work, and some may not even know where to begin. Videos need time and commitment, but sometimes, you might not have enough time to put in the work. That’s why video automation tools were created. In this article, we will dive deeper into learning more about which video automation tools you can use for your retail marketing strategy this year.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
As the battle to bring the most cost-effective electric vehicles to the market heats up, the Chinese smartphone company Xiaomi announced that its first electric car will go on sale for significantly less than Tesla's Model 3.
loanDepot, the Official Mortgage Provider of Major League Baseball (MLB), is reviving its beloved "Ballpark Bingo: A Celebration of Firsts" campaign for the 2024 season, aiming to further captivate fans in America’s favorite pastime through an interactive sweepstakes.
You know how it goes – you’ve got these awesome employees that keep your company running smoothly. But are you doing everything you can to make their lives easier and keep them engaged with vivid desktop alerts ? Well, let me tell you – an employee app is gonna be a total game-changer for your workplace. Now, I get it, you’re probably thinking “Another app?
Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Easter Sunday 2024 is fast approaching, and if you're eyeing some last-minute shopping, it's crucial to know which stores are open and which ones are closed for the holiday.
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