Rethinking Returns: Innovative Strategies for Retailers to Drive Growth in 2024
Retail TouchPoints
JANUARY 3, 2024
Long viewed as a necessary evil, the retail returns process is emerging as an unexpected avenue for growth and customer engagement. In the rapidly expanding ecommerce market, projected to reach $3 billion in 2023, a significant 20% to 30% of online purchases end up being returned. This substantial return rate highlights a vital opportunity for retail leaders: by revamping the often-overlooked returns process, retailers can unlock a new avenue for driving customer satisfaction and business growth
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