Mon.Aug 19, 2024

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Is GTM the new ABM? Or is it just the latest B2B land grab?

Forrester eCommerce

Over the last 18 months, I’ve been noticing an increase in discussions about go-to-market strategy in B2B circles, just as ABM rose in popularity over 10 years ago. In particular I have observed: Platform vendors that previously badged ABM platforms are now repositioning as GTM platforms.

B2B 448
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The Retail Landscape Continues to Evolve — Data Departments Need to Keep Pace

Retail TouchPoints

The fate of retail performance for the second half of 2024 is anything but certain. Despite expectations that inflation, subsequent rate hikes and the lingering effects of the pandemic would negatively impact spending, consumption rates have remained surprisingly high. This counterintuitive trend has sparked debate among economists, analysts and retail executives about the sustainability of current spending patterns.

Retail 306
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Celebrating Excellence: Scotiabank Wins The 15th Annual Enterprise Architecture Award In North America

Forrester eCommerce

Get an inside look at the enterprise architecture strategies of this year’s EA Awards winner, Scotiabank, and learn which firms were runners-up.

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Ikea Drones Will Employ AI to Work in Tandem with Fulfillment Employees

Retail TouchPoints

Ikea has embarked on the latest phase of drone adoption by rolling out an upgraded AI-powered system that will allow the drones to work efficiently alongside human workers in distribution centers. By integrating this new system into fulfillment spaces, Ikea’s operations will “run continuously,” the company shared in an announcement. Ikea initially adopted drone technology in 2021 when it partnered with AI and robotics company Verity to develop an autonomous drone solution for warehouses.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The Singapore CX Index Rankings, 2024

Forrester eCommerce

Singapore’s FSI Customers Rate Their Experiences As Just “OK” In 2024 Forrester has been evaluating the quality of customer experience at leading financial service providers in Singapore since 2018.

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Immersive Social, In-Store Experiences Drive Success for ‘Indiana Jones’ Collection Launch

Retail TouchPoints

Indiana Jones, played by mega-movie star Harrison Ford, is perhaps one of the most beloved characters in modern film history. So when Lucasfilm was preparing to release the fifth and final film in the character’s hit series, Indiana Jones and the Dial of Destiny , the studio focused on making a big splash. Lucasfilm and one of its tried-and-true partners, BoxLunch , launched an omnichannel campaign timed for the release of the fandom merch and gift retailer’s Indiana Jones-themed collection.

More Trending

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Understanding The Gorgias Klaviyo Integration: Benefits, Setup, and Use

Groove

Klaviyo is a very popular email and SMS marketing automation platform designed to support the unique needs of eCommerce stores. Gorgias, in collaboration with Klaviyo has worked to make it simple for you to integrate Klaviyo with Gorgias , creating an approach that streamlines both marketing and customer service operations for increased satisfaction.

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To Build Your Best Marketing Organization, Unbox Your Org Chart

Forrester eCommerce

The last several years have unleashed a wave of marketing change. Changes in media and technology have upended how consumers discover and engage with companies, and new technologies like GenAI have brought unrelenting changes to how marketing gets done.

Marketing 273
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What Is Gorgias Chat? Helpdesk, Support, & Pricing

Groove

More than just a live chat tool, Gorgias Chat is a comprehensive helpdesk solution that integrates with various eCommerce platforms, helping to streamline your team’s workflow. Gorgias Chat doesn’t just make life easier for your in-house support team— it also improves your customer experience. The Gorgias Chat system offers real-time support, AI-driven chatbots, and centralized communication that helps all parties enjoy a seamless customer service flow.

Live Chat 195
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Look Around: You’re Missing A Big Benefit of Customer Obsession

Forrester eCommerce

When successful customers share their experience with your company, they support your brand, reach, and reputation. To ensure those successful customers are ready, willing, and able to provide references and success stories to support your brand, invest in strategic customer advocacy.

Customer 259
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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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How To Use Gorgias Customer Service To Boost Revenue and Retention

Groove

Customers note which brands are responsive and engage with them throughout the shopping process. They appreciate the companies that genuinely care about their experiences and can help answer any questions that might arise during a purchase. This positive customer service builds brand reputations and encourages customers to return. Gorgias was built to help eCommerce companies answer these needs.

Customer 195
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Best Buy launches AI-powered delivery tracking

RetailDive

The company joins the growing ranks of retailers that are tapping artificial intelligence to enhance the shopping experience.

Retail 126
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Gorgias AI Agent: The Best Automated eCommerce Customer Service Chatbot

Groove

Providing excellent customer service is vital to keeping your eCommerce customers coming back. Responding to customer inquiries regarding shipping issues, order status, returns, and product inquiries using Gorgias’ AI agent frees up your support team to handle more complex issues. In the fast-paced eCommerce industry, on-the-fly personalized service is paramount.

eCommerce 195
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14 Custom GPTs for Design

Practical eCommerce

Customized versions of ChatGPT prompts can arrange content, design a logo, build a website, enhance images, optimize UX, and more. The post 14 Custom GPTs for Design appeared first on Practical Ecommerce.

Customer 126
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Kevin Plank can’t let go of Under Armour. Is that hampering a turnaround?

RetailDive

Three CEOs have come and gone in the four years since Plank stepped down. Now, the sportswear brand’s founder is back with another plan to revive the brand amid flagging sales and relevance.

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Popeyes Combats ‘Sunday Scaries’ With Free Chicken Sandwiches

RetailWire

Popeyes has entered the fast-food wars with its latest promotion.

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Fabrizio Freda prepares to step down as Estée Lauder CEO

RetailDive

Freda has been at the helm for 16 years and will exit in the midst of a turnaround that has entailed layoffs and other leadership change.

Other 115
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Coca-Cola and OREO Team Up in a Limited-Edition ‘Besties’ Flavor

RetailWire

Both a soft drink and cookie will combine the tastes of Coca-Cola and OREO's iconic flavors for a limited time.

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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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East of England Co-op reinforces its commitment to sustainability and tackling food waste

TalkingRetail

East of England Co-op has extended its partnership with Retail Insight, the provider of in-store execution software, for a further three years as part of its ongoing commitment to sustainability and tackling food waste.

Retail 105
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KFC Introduces New $5 Menu Deals, 3 New Saucy Nuggets Flavors

RetailWire

KFC has announced new $5 deals to its Taste of KFC menu in the brand's latest salvo in the fast-food wars.

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Toast POS 2024 Credit Card Processing Fee Increase: What You Need to Know

Korona

Get ahead of the Toast POS credit card processing fee increase. Discover how the rate hike will affect your budget and explore alternatives.

POS 105
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5 ways retailers can excel at change management

RetailDive

Learn how top retailers adapt to consumer trends and market shifts with these five proven strategies.

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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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General Motors Announces Restructuring and New Solar Plans

RetailWire

General Motors (GM) has announced restructuring plans that will severely affect its tech campus in Detroit along with a 15-year renewable energy purchase agreement with NorthStar Clean Energy for three of its assembly plants.

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5 performance tactics to boost your holiday sales

RetailDive

The Pinterest Holiday Hub is your go-to resource. Access now to kickstart your most successful holiday campaign yet.

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New PMPs for Jack Daniel’s and Coca-Cola RTDs

TalkingRetail

Coca-Cola Europacific Partners Great Britain Limited (CCEP) has announced the launch of price-marked packs (PMPs) for its Jack Daniel’s and Coca-Cola ready-to-drink (RTD) range.

Retail 94
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Abercrombie & Fitch Co. to distribute children’s apparel line via Haddad Brands

RetailDive

The deal will allow Abercrombie to expand its product assortment to cater to a broader age group as well as amplify its brand internationally.

Apparel 91
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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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Circle K Attempts a Takeover of 7-Eleven

RetailWire

7-Eleven and Circle K have made headlines today in a way that no one was expecting. This monumental move could shift the power in the convenience store sector.

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Superdrug Expands at Bluewater Shopping Centre with New Larger Store

365 Retail

Superdrug has unveiled its newly expanded store at Bluewater Shopping Centre today, with Love Island star Sophie Piper cutting the ribbon at the grand opening. The new store, which is double the size of its previous location within the shopping centre, spans 8,288 square feet and has created 18 new jobs, with all current employees transferring to the new site.

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GM’s New Yukon Makes Its Debut

RetailWire

The 2025 GMC Yukon, set to arrive late in 2024, introduces several high-end features and significant updates to the model line.

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Retail Industry Awards 2024 | Product Launch of the Year shortlist

TalkingRetail

2024 Product Launch of the Year shortlist Supporter: Data Analysis Partner: The Product Launch of the Year award recognises the most innovative and exciting new products which have made a real impact in the independent convenience sector in 2023/2024.

Retail 59
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.