Mon.Aug 19, 2024

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Is GTM the new ABM? Or is it just the latest B2B land grab?

Forrester eCommerce

Over the last 18 months, I’ve been noticing an increase in discussions about go-to-market strategy in B2B circles, just as ABM rose in popularity over 10 years ago. In particular I have observed: Platform vendors that previously badged ABM platforms are now repositioning as GTM platforms.

B2B 446
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The Retail Landscape Continues to Evolve — Data Departments Need to Keep Pace

Retail TouchPoints

The fate of retail performance for the second half of 2024 is anything but certain. Despite expectations that inflation, subsequent rate hikes and the lingering effects of the pandemic would negatively impact spending, consumption rates have remained surprisingly high. This counterintuitive trend has sparked debate among economists, analysts and retail executives about the sustainability of current spending patterns.

Retail 301
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The Singapore CX Index Rankings, 2024

Forrester eCommerce

Singapore’s FSI Customers Rate Their Experiences As Just “OK” In 2024 Forrester has been evaluating the quality of customer experience at leading financial service providers in Singapore since 2018.

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Ikea Drones Will Employ AI to Work in Tandem with Fulfillment Employees

Retail TouchPoints

Ikea has embarked on the latest phase of drone adoption by rolling out an upgraded AI-powered system that will allow the drones to work efficiently alongside human workers in distribution centers. By integrating this new system into fulfillment spaces, Ikea’s operations will “run continuously,” the company shared in an announcement. Ikea initially adopted drone technology in 2021 when it partnered with AI and robotics company Verity to develop an autonomous drone solution for warehouses.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Forrester’s Wave on Email Marketing Service Providers Showcases Innovators

Forrester eCommerce

I’m pleased to announce the release of The Forrester Wave, Email Service Providers, Q3 2024. This makes what I believe is the 15th time I’ve authored the wave evaluation of this vendor category!

Marketing 273
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Immersive Social, In-Store Experiences Drive Success for ‘Indiana Jones’ Collection Launch

Retail TouchPoints

Indiana Jones, played by mega-movie star Harrison Ford, is perhaps one of the most beloved characters in modern film history. So when Lucasfilm was preparing to release the fifth and final film in the character’s hit series, Indiana Jones and the Dial of Destiny , the studio focused on making a big splash. Lucasfilm and one of its tried-and-true partners, BoxLunch , launched an omnichannel campaign timed for the release of the fandom merch and gift retailer’s Indiana Jones-themed collection.

More Trending

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Understanding The Gorgias Klaviyo Integration: Benefits, Setup, and Use

Groove

Klaviyo is a very popular email and SMS marketing automation platform designed to support the unique needs of eCommerce stores. Gorgias, in collaboration with Klaviyo has worked to make it simple for you to integrate Klaviyo with Gorgias , creating an approach that streamlines both marketing and customer service operations for increased satisfaction.

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Look Around: You’re Missing A Big Benefit of Customer Obsession

Forrester eCommerce

When successful customers share their experience with your company, they support your brand, reach, and reputation. To ensure those successful customers are ready, willing, and able to provide references and success stories to support your brand, invest in strategic customer advocacy.

Customer 259
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What Is Gorgias Chat? Helpdesk, Support, & Pricing

Groove

More than just a live chat tool, Gorgias Chat is a comprehensive helpdesk solution that integrates with various eCommerce platforms, helping to streamline your team’s workflow. Gorgias Chat doesn’t just make life easier for your in-house support team— it also improves your customer experience. The Gorgias Chat system offers real-time support, AI-driven chatbots, and centralized communication that helps all parties enjoy a seamless customer service flow.

Live Chat 195
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Celebrating Excellence: Scotiabank Wins The 15th Annual Enterprise Architecture Award In North America

Forrester eCommerce

Get an inside look at the enterprise architecture strategies of this year’s EA Awards winner, Scotiabank, and learn which firms were runners-up.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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How To Use Gorgias Customer Service To Boost Revenue and Retention

Groove

Customers note which brands are responsive and engage with them throughout the shopping process. They appreciate the companies that genuinely care about their experiences and can help answer any questions that might arise during a purchase. This positive customer service builds brand reputations and encourages customers to return. Gorgias was built to help eCommerce companies answer these needs.

Customer 195
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Kevin Plank can’t let go of Under Armour. Is that hampering a turnaround?

RetailDive

Three CEOs have come and gone in the four years since Plank stepped down. Now, the sportswear brand’s founder is back with another plan to revive the brand amid flagging sales and relevance.

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Gorgias AI Agent: The Best Automated eCommerce Customer Service Chatbot

Groove

Providing excellent customer service is vital to keeping your eCommerce customers coming back. Responding to customer inquiries regarding shipping issues, order status, returns, and product inquiries using Gorgias’ AI agent frees up your support team to handle more complex issues. In the fast-paced eCommerce industry, on-the-fly personalized service is paramount.

eCommerce 195
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East of England Co-op reinforces its commitment to sustainability and tackling food waste

TalkingRetail

East of England Co-op has extended its partnership with Retail Insight, the provider of in-store execution software, for a further three years as part of its ongoing commitment to sustainability and tackling food waste.

Retail 105
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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General Motors Announces Restructuring and New Solar Plans

RetailWire

General Motors (GM) has announced restructuring plans that will severely affect its tech campus in Detroit along with a 15-year renewable energy purchase agreement with NorthStar Clean Energy for three of its assembly plants.

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Best Buy launches AI-powered delivery tracking

RetailDive

The company joins the growing ranks of retailers that are tapping artificial intelligence to enhance the shopping experience.

Retail 126
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Toast POS 2024 Credit Card Processing Fee Increase: What You Need to Know

Korona

Get ahead of the Toast POS credit card processing fee increase. Discover how the rate hike will affect your budget and explore alternatives.

POS 105
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14 Custom GPTs for Design

Practical eCommerce

Customized versions of ChatGPT prompts can arrange content, design a logo, build a website, enhance images, optimize UX, and more. The post 14 Custom GPTs for Design appeared first on Practical Ecommerce.

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Coca-Cola and OREO Team Up in a Limited-Edition ‘Besties’ Flavor

RetailWire

Both a soft drink and cookie will combine the tastes of Coca-Cola and OREO's iconic flavors for a limited time.

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Fabrizio Freda prepares to step down as Estée Lauder CEO

RetailDive

Freda has been at the helm for 16 years and will exit in the midst of a turnaround that has entailed layoffs and other leadership change.

Other 114
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KFC Introduces New $5 Menu Deals, 3 New Saucy Nuggets Flavors

RetailWire

KFC has announced new $5 deals to its Taste of KFC menu in the brand's latest salvo in the fast-food wars.

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Superdrug Expands at Bluewater Shopping Centre with New Larger Store

365 Retail

Superdrug has unveiled its newly expanded store at Bluewater Shopping Centre today, with Love Island star Sophie Piper cutting the ribbon at the grand opening. The new store, which is double the size of its previous location within the shopping centre, spans 8,288 square feet and has created 18 new jobs, with all current employees transferring to the new site.

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Drive More E-Commerce Revenue with Omnichannel Selling

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Popeyes Combats ‘Sunday Scaries’ With Free Chicken Sandwiches

RetailWire

Popeyes has entered the fast-food wars with its latest promotion.

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New PMPs for Jack Daniel’s and Coca-Cola RTDs

TalkingRetail

Coca-Cola Europacific Partners Great Britain Limited (CCEP) has announced the launch of price-marked packs (PMPs) for its Jack Daniel’s and Coca-Cola ready-to-drink (RTD) range.

Retail 59
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Abercrombie & Fitch Co. to distribute children’s apparel line via Haddad Brands

RetailDive

The deal will allow Abercrombie to expand its product assortment to cater to a broader age group as well as amplify its brand internationally.

Apparel 89
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Retail Industry Awards 2024 | Product Launch of the Year shortlist

TalkingRetail

2024 Product Launch of the Year shortlist Supporter: Data Analysis Partner: The Product Launch of the Year award recognises the most innovative and exciting new products which have made a real impact in the independent convenience sector in 2023/2024.

Retail 59
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Mastering E-commerce Strategies to Drive Growth in B2B Distribution

B2B distributors and wholesalers: this webinar is for you! Discover the game-changing potential of composable commerce—a flexible, modern approach to e-commerce—and explore the strategies and technologies transforming the B2B landscape. Learn how to create custom digital experiences for your business from the leaders at Orium , commercetools , and Contentful as they walk through real-world examples, providing actionable insights on how to future-proof your business, integrate new opportunities s

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5 performance tactics to boost your holiday sales

RetailDive

The Pinterest Holiday Hub is your go-to resource. Access now to kickstart your most successful holiday campaign yet.

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Pricewatch Group opens new look Morrisons Daily forecourt store in East Sussex

TalkingRetail

Pricewatch Group reopened Selmeston Service Station under the BP & Morrisons Daily brands on Friday 16 August. In a statement, Pricewatch Group said: “We’re excited to share that our Selmeston Service Station has reopened under the BP and Morrisons Daily brands.

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5 ways retailers can excel at change management

RetailDive

Learn how top retailers adapt to consumer trends and market shifts with these five proven strategies.

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How POS helps to create customer appreciation strategies

iVend

‘ It’s easier to love a brand when the brand loves you back’ – so says marketing guru, Seth Godin, and his pithy summary encapsulates why more and more retailers are focusing on customer appreciation strategies to grow revenue and profits in their business. Showing shoppers how much you value and appreciate them is one of the fastest ways to improve their retail customer experience and gain their loyalty – and loyalty, as retailers know, drives increased revenue and profits. iVend helps retaile

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.