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Welcome back to Forrester’s blog series “50/50,” where we showcase two sides of a B2C marketing issue. This time, we explore how consumers feel about Capital One’s bid to acquire Discover — and how differentiated credit card brands are in the eyes of customers.
In a pharmacy in Seattle, when the temperature in its drug storage refrigerator falls below protocols, an automated alert warns the store manager before temperature-critical medicines spoil. In a clothing store in Phoenix, the AC automatically adjusts to keep customers comfortable and lingering longer, happily trying on sweaters in the store’s new fall collection despite the blistering 100-degree late-summer day.
NBCUniversal and Instacart are expanding their existing partnership to include a new retail media workstream that will enable Instacart’s CPG advertisers to connect with consumers via NBCU’s streaming and linear television content. In late 2023, the companies teamed up to include access to NBCU’s streaming platform Peacock as part of the Instacart+ membership package.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Seven years into its most recent comeback, teen fashion retailer Rue21 has filed for its third bankruptcy, citing “the continued growth of online shopping, industry competition, inflation and macroeconomic headwinds.” Over the past two decades the mall-based retailer has struggled to regain the popularity it enjoyed during its heyday in the late ’90s.
The Forrester Wave™: Commerce Solutions for B2B, Q2 2024 revealed that public clouds helped vendors re-focus on their markets by narrowing what used to be a chasm between being feature rich OR architected for today.
The Forrester Wave™: Commerce Solutions for B2B, Q2 2024 revealed that public clouds helped vendors re-focus on their markets by narrowing what used to be a chasm between being feature rich OR architected for today.
Walmart has simplified the process for shoppers who want to support their local schools with the new Connected Accounts feature on the Box Tops for Education app. Shoppers can now give back by connecting their Walmart account with the Box Tops app, without needing to scan or submit receipts. Families can earn when they download the app, connect their account and buy Box Tops’ participating General Mills products at Walmart, both in-store and online.
The B2B commerce solutions market is no longer “A Tale of Two Cities” – stuck between choosing either cloud architecture or robust features. Collectively, the vendors have closed the chasm: the new school cloud-native vendors have invested in features – and the stalwarts have invested in modernized architecture.
Kohl’s has become the latest retailer to enable same-day delivery via Instacart , allowing customers to have accessories, home goods, skincare and beauty items delivered in as fast as one hour from all 1,172 Kohl’s stores. Shoppers using the Kohl’s Instacart storefront can earn Kohl’s Rewards on these orders, which are priced the same for delivery and in-store purchase.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Rebecca Minkoff doesn’t just like taking risks — she’s addicted to it. “It’s all about pushing myself out of my comfort zone continuously,” she said in an interview with Retail TouchPoints. “That’s where I get my adrenaline. I have team members helping me every day, but I’m spearheading the ideation and planning every day. That’s what takes me out of my comfort zone.
Enabling memory in ChatGPT facilitates personalized responses. The related "temporary chats" option is handy for privacy. The post Using ChatGPT’s Memory Feature appeared first on Practical Ecommerce.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Nurses play a vital role in healthcare, and their dedication often goes unnoticed. National Nurses Week, spanning from May 6 to 12, aims to acknowledge their hard work.
Azazie Studio is closed to the public and will be used to host private events, bridal celebrations, style and influencer appointments, gifting suites and more.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Amazon Unlocking AMC Insights Series: Leveraging Media Overlap Analysis for Enhanced Conversions By Tinuiti Team May 06 2024 In today’s data-driven marketing landscape, the ability to ask the right questions is paramount. Amazon Marketing Cloud (AMC) emerges as the magic 8-ball of advertising solutions, offering advertisers a robust platform for precise analytics and strategic decision-making.
In the fast-paced retail industry, strategic assortment optimization is essential for maintaining relevance and profitability. Retailers are constantly required to adjust to changing market trends, consumer preferences, and competitive dynamics. Although price intelligence is important, the true foundation of retail success lies in effectively curating a product assortment.
Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
The ‘Perfect Pour’ strategy is not just about serving beer; it’s an orchestrated attempt to enhance the consumer’s experience, aiming to elevate the act of beer consumption into a memorable event that fosters brand loyalty and boosts purchase intent. However, measuring the impact of such a strategy presents unique challenges, particularly when it comes to gathering unbiased, consumer-centric data that accurately reflects the effect of bar staff training on the customer ex
Enabling memory in ChatGPT facilitates personalized responses. The related "temporary chats" option is handy for privacy. The post Using ChatGPT’s Memory Feature appeared first on Practical Ecommerce.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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